Digital Activation Coordinator

Company description

At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client’s businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do.

In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking—what we call Allsorts—are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work. It’s not enough to be new, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence—right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie.

Overview

The purpose of this role:

The Digital Activation Coordinator role is responsible for delivery across paid social and programmatic campaigns; primarily Meta, TikTok, and programmatic display/video platforms such as DV360 or The Trade Desk. This role works closely with the Digital Activation Managers to actively implement and manage campaigns. This includes monitoring campaign performance, optimisations, and reporting – ensuring data accuracy and clear insights that drive continued performance. Our key focus is delivering best-in-class solutions for our clients.

Key accountabilities:

• Develop clear written debriefs and project documentation.
• Assist the Digital Activation team by implementing all administration tasks assigned on time.
• Assist Digital Activation Executives, Managers and Directors with reporting, optimisation tactics, creative quality checks, copywriting, and best practice.
• Own campaign implementation in aid of the Digital Activation Manager and Director – ensuring accurate delivery of client campaigns across social and programmatic channels.
• Assist in developing insights for reporting, laddering up to the “so-what?” that drives client decision-making.
• Own the building of new Social and Programmatic campaign accounts, ensuring high levels of accuracy and alignment to the client brief.
• Own the loading of monthly budgets and manage budget pacing throughout the month with other Digital Activation Coordinators.
• Load proposed budgets into the invoicing system accurately and reconcile monthly budgets.

Campaign Implementation

• Accountable for the day-to-day workflow on clients, engaging line managers when required in a timely fashion and ensuring no basic errors.
• Review client briefs with managers and help build digital media recommendations that achieve the best client outcomes.
• Smooth implementation and delivery of campaigns across social platforms (Meta, TikTok, LinkedIn, etc.) and programmatic DSPs (DV360, The Trade Desk, etc.).
• Accurate and timely reporting, with development of insights and recommendations.
• Implement campaign optimisations to ensure campaigns deliver against KPIs.

Team & Communication

• Build strong working relationships with your immediate team and wider digital activation team.
• Strong working relationship with Manager, with ability to manage upwards when required.
• Develop collaborative relationships with internal client teams.
• Communicate issues proactively and escalate in a timely manner.

Client

• Timely and professional client communication.
• Professional and attentive in all presentations, face-to-face meetings and WIPs - including note-taking and contact reports.

Administration

• Ensure monthly budgets are loaded accurately.
• Complete monthly invoicing processes by the due date.

Ideal skills & experience:

• A degree or higher education qualification is desirable but not essential.
• Basic understanding and/or working knowledge of Social and Programmatic advertising is advantageous.
• Basic understanding and working knowledge of the Australian media landscape is advantageous.
• Experience using Microsoft Office tools: Word, PowerPoint, and Excel.
• Comfort with numerical analysis and manipulating data in Excel.

About you:

• Aptitude to build professional relationships with internal teams, media partners, clients, and stakeholders.
• Exceptional attention to detail.
• A team player with strong collaboration skills.
• Highly organised, and able to manage multiple priorities and deadlines.
• Proactive communicator who can manage upwards and across the wider team.
• Curious-minded with a willingness for continuous learning and progression.

Additional information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com

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Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/

• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com

; your personal information will be kept confidential.