Digital Marketing Manager

undefined ago • 3 Years + • Digital Marketing

Job Summary

Job Description

Glean is seeking a highly skilled Digital Marketing Manager (Paid Media) to lead and execute scalable paid programs across Europe and Asia. This role involves end-to-end ownership of paid search and social strategy, including planning, activation, and optimization to maximize efficiency and growth. The manager will develop and implement high-impact campaigns, covering audience strategy, creative testing, budget allocation, and measurement, to increase qualified demand and strengthen online presence in regional markets. The ideal candidate will leverage data, experimentation, and platform insights for growth, contributing directly to Glean's success in Work AI.
Must have:
  • Own paid search and paid social strategy for Europe and Asia.
  • Plan, launch, and optimize campaigns across platforms like Google Ads, LinkedIn, and Meta.
  • Drive continuous experimentation with clear hypotheses and rapid iteration.
  • Build and manage full-funnel measurement and understand channel impact.
  • Localize campaigns for regional nuance.
  • Collaborate with Content, Product Marketing, and Sales for high-converting creative.
  • Manage budgets, forecast performance, and report results to stakeholders.
Good to have:
  • Ability to turn data into a story

Job Details

About Glean:

Founded in 2019, Glean is an innovative AI-powered knowledge management platform designed to help organizations quickly find, organize, and share information across their teams. By integrating seamlessly with tools like Google Drive, Slack, and Microsoft Teams, Glean ensures employees can access the right knowledge at the right time, boosting productivity and collaboration. The company’s cutting-edge AI technology simplifies knowledge discovery, making it faster and more efficient for teams to leverage their collective intelligence.

Glean was born from Founder & CEO Arvind Jain’s deep understanding of the challenges employees face in finding and understanding information at work. Seeing firsthand how fragmented knowledge and sprawling SaaS tools made it difficult to stay productive, he set out to build a better way - an AI-powered enterprise search platform that helps people quickly and intuitively access the information they need. Since then, Glean has evolved into the leading Work AI platform, combining enterprise-grade search, an AI assistant, and powerful application- and agent-building capabilities to fundamentally redefine how employees work.

About The Role:

Glean is looking for a highly skilled Digital Marketing Manager (Paid Media) to ideate, plan, and execute scalable paid programs that accelerate pipeline and revenue across Europe and Asia. You’ll own paid search and paid social strategy end‑to‑end—leading planning, activation, and always‑on optimisations to maximise efficiency and growth in these markets.

As a Digital Marketing Manager, you will develop and implement high‑impact paid search and paid social campaigns—covering audience strategy, creative and landing page testing, budget allocation, and measurement—to increase qualified demand and strengthen our online presence in regional markets.

If you have a knack for performance marketing—using data, experimentation, and platform insights to unlock growth—we’d like to hear from you.

You will work with the Digital Marketing team to keep Glean at the forefront of Work AI and directly contribute to the company’s growth and success.

You will:

  • Own paid search and paid social strategy for Europe and Asia, aligning plans to pipeline and revenue goals, regional priorities, and budget guardrails.
  • Plan, launch, and optimize campaigns across platforms such as Google Ads [must-have], LinkedIn, and Meta (plus relevant regional channels), including audience targeting, bidding, and pacing.
  • Drive continuous experimentation (creative, messaging, audiences, geo-focused, dayparting, landing pages) with clear hypotheses, rapid iteration, and statistically sound readouts.
  • Build and manage full‑funnel measurement: define success metrics, implement tracking, and partner on attribution to understand channel and campaign impact.
  • Localize campaigns for regional nuance (languages, cultural context, regulations, time zones) to improve relevance and conversion quality.
  • Collaborate with Content, Product Marketing, and Sales to ship high‑converting creative and landing experiences tailored to each market.
  • Manage budgets, forecast performance, and report results and insights to stakeholders with transparency and recommended next actions. Being able to turn data into a story is a huge plus!

About You:

  • Proven experience managing and optimising paid search and paid social for B2B tech/SaaS across European and/or Asian markets.
  • Deep platform expertise (e.g., Google Ads [must-have], LinkedIn, Meta) with hands‑on knowledge of bidding strategies, audience building, and creative formats.
  • Strong analytical skills with comfort in experimentation design, funnel diagnostics, and translating insights into decisive action.
  • Experience with localisation, multilingual campaigns, and navigating regional privacy and platform policies.
  • Bias to action, clear communication, and a collaborative approach with cross‑functional teams but also able to run with ideas that will move the needle up for growth.
  • Bachelor's degree in Marketing, Digital Marketing, or a related field.
  • Relevant Digital Marketing certifications from recognised platforms like Google, LinkedIn, or other relevant platforms.
  • 3+ years of experience in a Digital Marketing role or a similar performance-focused position.
  • Comprehensive knowledge of paid media platforms, search engine algorithms, and latest digital marketing trends, with an emphasis on B2B growth.
  • Proficiency in analytics tools, including SEMrush, Google Keyword Planner, and Google Analytics.
  • Understanding of A/B testing and conversion rate optimisation.

Location:

  • This role is hybrid (3 days a week in our Bangalore office)

We are a diverse bunch of people and we want to continue to attract and retain a diverse range of people into our organization. We're committed to an inclusive and diverse company. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.

#LI-Hybrid

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About The Company

We’re on a mission to make knowledge work faster and more humane. We believe that AI will fundamentally transform how people work. In the future, everyone will work in tandem with expert AI assistants who find knowledge, create and synthesize information, and execute work. These assistants will free people up to focus on the higher-level, creative aspects of their work. We’re building a system of intelligence for every company in the world. On the surface, you can think of it as Google + ChatGPT for the enterprise. Under the hood, our platform is the connective tissue between AI and knowledge. It brings all of a company’s knowledge together, understands it at a deep level, provides industry-leading search relevance over it, and connects it to generative AI agents and applications.

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