Digital Marketing Manager
Job Summary
Job Description
Digital Marketing Manager to lead Braze & Segment.io automation. Expertise in 1:1 marketing, segmentation, and user lifecycle management. Strong data & analytics skills.
Must have:
- Braze Certified
- Marketing Automation
- CDP Platforms
- Data & Analytics
Good to have:
- Salesforce Marketing
- Email Deliverability
- Campaign ROI
- Process Improvement
Perks:
- Award-Winning Platform
- Diverse Workplace
Job Details
Prodigy Education, a global leader in game-based learning, is on a mission to make every student in the world love learning. We believe learning should be as fun as playing a video game. This is central to our educational philosophy, because when you love what you do, you do it better. Visit www.prodigygame.com to learn more.
With Prodigy, kids practice standards-aligned skills in Math and English as they play our fun, adaptive learning games. All with teacher and parent tools to support their learning in class and at home.
The Senior Manager, Digital Messaging Automation will own and drive the technical development and implementation of 1:1 communication campaigns, automated workflows and marketing journeys. The Senior Manager, Digital Messaging Automation will manage campaigns, data preparation, deployment and analysis of email and push campaigns. The majority of your time will be spent working within the digital messaging platform and our CDP (Braze and Segment.io) and will apply HTML, CSS, AMPscript, and SQL skills to code and deploy emails, build new segmentation, data trigger automated emails and journeys in email, and push channels.
Please note that this is an 18 month contract role.
Your Impact
- Own the marketing automation strategy and execution of Braze and Segment.io
- Work with our Product, Martech and Engineering teams to enable technical implementation of segmentation, event tagging, conversion events in our platforms
- Manage all journey and trigger-based campaign executions and optimizations
- Support campaign operations execution including campaign creation architecture, target list creation, testing setup and segmentation
- Own our overall strategy for attribution, tracking and reporting of digital messaging performance
- Create and maintain dashboards and reports to track marketing KPIs and measure campaign efficacy
- Offer strategic guidance to our Customer Marketing team, outline trends in email performance and best practises
- Proactively own process improvements, driving change and efficiencies across marketing tools, programs, systems, reporting, etc.
- Implement campaign hygiene/quality processes to protect deliverability
- Lead recommendations for evaluation of innovative technologies to continue to build our marketing technology stack supporting future growth and efficiency
About You
- Braze or Salesforce Marketing Cloud certified with advanced experience in marketing technology, including CDP platforms like Segment.io
- Expertise in managing 1:1, 1:few and 1:many programs, including user lifecycle management, segmentation, building conversion events
- Expertise in data and analytics, including database set up and clean up, funnel analysis, campaign ROI analysis, and pipeline reporting
- Advanced knowledge of email deliverability guidelines, best practices and resolutions
- Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
- A curious mind and able to navigate ambiguity, juggle competing priorities, and perform in a fast-paced environment
Prodigy Math is used by almost one million teachers a year, and was named the most popular supplemental education platform in classrooms in the United States! Our products have also won numerous consumer awards, including the Mom’s Choice Award, Parent and Teacher Choice Awards, and National Parenting Product Award.
Come as you are. We believe the power of our collective potential will transform education. We are building towards a diverse, inclusive, and equitable workplace to empower and create access and opportunity for all. We welcome applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Prodigy Education. If you feel like you don’t have all the qualifications for this position and are willing to use your initiative to learn the rest, we’d still love for you to apply!
We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Prodigy Education will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation, please notify us at jobs@prodigygame.com, and we will work with you to meet your needs.
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About The Company
Prodigy Education is a global leader in game-based learning. Our mission is to help every student in the world love learning, motivating millions worldwide via fun, secure and accessible curriculum-aligned gameplay experiences. At Prodigy Education, we believe maximizing student motivation helps develop a lifetime love of learning. Prodigy’s approach to fun, game-based learning means kids no longer have to choose between homework and playtime.
You’ll be working on products used and loved by millions of students, teachers and parents worldwide. It’s why so many of our team members are proud to be Prodigy.
Not only are our games fun and engaging, they’re also designed to support positive educational outcomes. Helping kids have fun while they learn — what could be more rewarding than that?
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