Digital Marketing Specialist

1 Month ago • 3-5 Years • Digital Marketing

Job Summary

Job Description

Wolters Kluwer, a global leader in information services, seeks a Digital Marketing Specialist with a creative mindset and business acumen. The role focuses on partner engagement and creating business-driven marketing content and assets. Responsibilities include developing creative concepts for digital campaigns, leading co-marketing initiatives with partners, translating marketing strategies into briefs, identifying new digital formats, ensuring brand consistency, and designing reusable marketing kits. The specialist will track and analyze content performance, apply agile methodologies for optimization, and stay updated on digital trends. The ideal candidate will have 3-5 years of experience in similar roles, proficiency in marketing automation and CRM tools, advanced skills in design and analytics tools, and experience in video marketing and emerging platforms.
Must have:
  • 3-5 years of experience
  • Experience with business partners and co-marketing
  • Proficiency in marketing automation and CRM
  • Creative thinking and results-driven mindset
  • Advanced skills in design tools (Canva, Adobe Suite, Figma)
  • Experience in video marketing and emerging platforms
  • Excellent collaboration skills
  • Hands-on approach
Good to have:
  • Content analytics (Hotjar, Google Analytics)
  • Ability to tailor messaging to local markets

Job Details

Wolters Kluwer is a global leader in information services and solutions for professionals in the finance, tax and accounting, risk and compliance, health and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.

We're looking for a Digital Marketing Specialist with a creative mindset and strong business acumen, specialized in digital marketing with a focus on partner engagement and the creation of business-driven marketing content and assets.

This role will play a key part in designing and managing digital assets that strengthen collaboration with partners, marketing, and sales teams—driving joint growth and increasing brand visibility across multiple channels.

Key Responsibilities:

  • Develop creative concepts for digital marketing campaigns that drive measurable business impact.
  • Lead co-marketing initiatives and content creation with our partner network, working closely with sales, channel, and product teams to generate business opportunities.
  • Translate marketing strategies into clear, actionable briefs for creative and production teams, with a strong focus on results.
  • Identify and propose new digital formats to boost visibility and engagement.
  • Ensure all content reflects the brand’s value proposition and aligns with business priorities and partner needs.
  • Design and implement reusable marketing kits and content that partners can easily adapt to accelerate their go-to-market efforts.
  • Create visual content (carousels, reels, videos, infographics, copywriting, etc.) tailored to business marketing activities.
  • Maintain visual and narrative consistency across all digital touchpoints—internal, partner-facing, and customer-facing.

Performance, Optimization & Growth:

  • Track and analyze the performance of content and co-marketing initiatives (engagement, conversion, business impact).
  • Apply agile methodologies (A/B testing, growth hacking) to continuously optimize campaign and content effectiveness.
  • Stay ahead of digital trends and tools to keep the brand and partner value proposition innovative and competitive.

What We’re Looking For:

  • 3–5 years of experience in similar roles.
  • Proven experience working with business partners, co-marketing, and creating marketing initiatives with a strong business focus.
  • Proficiency in marketing automation and CRM tools.
  • Ability to blend creative thinking with strategic vision and a results-driven mindset.
  • Advanced skills in design tools (Canva, Adobe Suite, Figma) and content analytics (Hotjar, Google Analytics, etc.).
  • Experience in video marketing production and content creation for emerging platforms (TikTok, Instagram, YouTube Shorts).
  • Strong ability to tailor messaging and content to local markets and partner networks.
  • Excellent collaboration skills with sales, product, and channel teams to align marketing and business goals.
  • Team player with a collaborative mindset and a hands-on approach—comfortable rolling up your sleeves to get things done.

If you think that you have the needed requirements click on the apply button to join us and #bethedifference. If making a difference matters to you, then you matter to us.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or any other protected status, in accordance with local regulations.

#LI-Hybrid

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

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About The Company

Wolters Kluwer (EURONEXT: WKL) is a global leader in professional information, software solutions, and services for the healthcare, tax and accounting, financial and corporate compliance, legal and regulatory, and corporate performance and ESG sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.  

Wolters Kluwer reported 2022 annual revenues of €5.5 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 20,000 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands.

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