Digital Media Analyst

undefined ago • 3-5 Years • $65,600 PA - $88,560 PA

Job Summary

Job Description

Meow Wolf is seeking a Digital Media Analyst to power data-driven decision-making across its rapidly expanding marketing team. This role is ideal for someone who loves turning complex data into clear insights, thrives on performance metrics, and wants to optimize campaigns that fuel curiosity and creativity. The analyst will build and maintain dashboards, deliver actionable reports, and analyze performance across paid, owned, and earned channels. They will work cross-functionally to support campaign measurement, attribution modeling, and forecasting, ensuring effective and efficient media strategy. This position involves collaborating with multiple teams to ensure clean tracking, unified reporting, and a clear understanding of the customer journey.
Must have:
  • Build and maintain dashboards in Looker Studio, GA4, ThoughtSpot, and Amplitude.
  • Integrate data from Google Ads, Meta, TikTok, CRM systems, email platforms, and Google Analytics.
  • Deliver weekly, monthly, and quarterly reports with clear, actionable insights.
  • Analyze performance across paid media, email, and web channels, including traffic sources and conversion paths.
  • Conduct competitor research, cohort analysis, and basic customer lifetime value calculations.
  • Help design and evaluate A/B and incrementality tests; contribute to forecasting models.
  • Identify optimization opportunities across channels and provide data-backed recommendations.
  • Respond to ad-hoc reporting requests and support day-to-day marketing analysis.
  • Present findings to the team and assist with training on reporting tools and dashboards.
  • Document processes and contribute to building a shared knowledge base.
Perks:
  • Medical Insurance options: PPO & HDHP
  • Dental and Vision Insurance
  • HSA, HRA, and FSA options
  • 401k Retirement Plan
  • Company paid Life Insurance Policy and Disability Coverage(s)
  • Voluntary Critical Illness and Life Insurance Policies
  • Company Paid Employee Assistance Program
  • Paid Parental Leave for 12 weeks
  • Discount off Meow Wolf Gift Shop Merch and Cafes
  • Admission to Meow Wolf attractions for employees and guests

Job Details

Meow Wolf opens portals of possibility. Come as you are!

We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration. Our Vision is to be the world’s leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.

We share a strong commitment to Belonging through our values of:

  • Collaborative Creativity: We believe the act of creating together amplifies possibilities.
  • Provocative Playfulness: We celebrate the unexpected because it is the doorway to discovery.
  • Outsiders Welcome: We are all outsiders at heart, and we create space for everyone to feel like they belong.
  • Authentic Compassion: We are “kind punks” - supportive to each other and standing up for what we believe in.
  • Audacious Courage: We have the courage to radically reinvent ourselves to push the boundaries of art.

If this all sounds like YOU, read on….

Job Disclosures:

Work Environment and Physical Demands

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed must be representative of the knowledge, skills, minimum education, training, licensure, experience, and/or ability required.

Work Environment:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and scanners.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Physical ability to walk, stand, take stairs/slides/elevators, and navigate the elements during the day and night. Employee may be required to remain in a sitting or standing position for prolonged periods, and repeat motions that may include the wrists, hands, and/or fingers. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Must be able to lift up to 10 pounds at times.

The employee will comply with company and OSHA standard workplace safety protocols. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Schedule:

This is a full-time position, and hours of work and days are Monday through Friday, 9a.m. to 5 p.m. or 10 a.m. to 6 p.m. Occasional evening and weekend work may be required as job duties demand.

Supervisor Responsibilities:

This position does not require supervisory responsibility.

Travel:

This position does not require travel

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

IMPACT: Meow Wolf is committed to our DIY roots and grassroots community support principles. To document that commitment, we converted our legal designation into a Delaware Public Benefit Corporation and have certified as a B Corporation. As a B Corp, we have a triple bottom line of supporting financial, social and environmental wellbeing in our community.

INCLUSION: Meow Wolf is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring all employees enjoy and thrive in a work environment where differences make us the vibrant, wonderful community we are! All employment decisions at Meow Wolf are based on business need, job requirements, and individual qualifications, without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, service in the military or any other characteristic protected by federal, state or local law.

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