Paid Search Specialist

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Meow Wolf opens portals of possibility. Come as you are!

We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration. Our Vision is to be the world’s leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.

We share a strong commitment to Belonging through our values of:

• Collaborative Creativity: We believe the act of creating together amplifies possibilities.
• Provocative Playfulness: We celebrate the unexpected because it is the doorway to discovery.
• Outsiders Welcome: We are all outsiders at heart, and we create space for everyone to feel like they belong.
• Authentic Compassion: We are “kind punks” - supportive to each other and standing up for what we believe in.
• Audacious Courage: We have the courage to radically reinvent ourselves to push the boundaries of art.

If this all sounds like YOU, read on….

Job Description:

Job Disclosures:

Location:

On-site or Remote, providing the candidate resides in one of the following markets: Santa Fe, NM; Denver, CO; Las Vegas, NV; Houston, TX; Dallas, TX; New York, NY; or Los Angeles, CA

Compensation:

The salary range for this position is $65,600 to $88,560. Compensation is based on location and experience.

Deadline:

The deadline for submitting applications for this position is August 15, 2025. Meow Wolf reserves the right to extend this deadline if needed.

Job Summary:

Meow Wolf is seeking a Paid Search Specialist to manage and optimize our paid search campaigns as we scale our marketing efforts and drive awareness for our immersive experiences. If you’re passionate about performance marketing, obsessed with ROAS, and thrive in platforms like Google Ads and Bing, this role is for you.

As our Paid Search Specialist, you’ll take the lead on strategy, execution, and optimization of all paid search campaigns. You’ll work closely with the digital team to ensure campaigns are aligned with broader marketing goals, while continuously testing and refining to improve performance. You’ll also collaborate cross-functionally to inform ad copy, landing page experience, and measurement strategy.

From uncovering new keyword opportunities to crafting high-converting campaigns, you’ll be at the forefront of how we show up in search and how we turn curiosity into conversions.

Key Responsibilities:

• Plan, launch, and manage campaigns across all Google Ads and Microsoft Ads campaign types.
• Conduct keyword research, audience segmentation, and competitive analysis to identify growth opportunities.
• Write and test compelling ad copy and extensions tailored to audience intent.
• Manage budgets and bidding strategies to maximize ROAS and meet campaign goals.
• Monitor and analyze campaign performance, surfacing insights and opportunities for continuous improvement.
• Collaborate with analytics team to ensure accurate conversion tracking and attribution.
• Work cross-functionally with creative and web teams to align ad messaging with landing page content and UX.
• Stay on top of industry trends, platform updates, and best practices.
• Present performance updates and optimization recommendations to internal stakeholders.
• Support A/B testing, geo experiments, and new paid search initiatives.
• Analyze search query reports to refine keyword targeting and uncover opportunities for growth.
• Perform ongoing optimizations including bid adjustments, negative keyword management, and Quality Score improvements.
• Utilize Auction Insights and competitive benchmarking tools to inform bidding and positioning strategies.

Required Qualifications

• 3–5 years of experience managing paid search campaigns on Google Ads and Bing.
• Deep understanding of SEM campaign structure, match types, bidding strategies, and Quality Score.
• Proven track record of optimizing for performance KPIs (e.g., CTR, CPA, ROAS).
• Experience with campaign planning, keyword research, and competitor analysis.
• Proficiency in Google Ads Editor, Google Analytics 4, and CM360 or similar tools.
• Strong analytical skills with fluency in Excel/Google Sheets (pivot tables, formulas, etc.).

Work Environment and Physical Demands

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed must be representative of the knowledge, skills, minimum education, training, licensure, experience, and/or ability required.

Work Environment:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and scanners.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Physical ability to walk, stand, take stairs/slides/elevators, and navigate the elements during the day and night. Employee may be required to remain in a sitting or standing position for prolonged periods, and repeat motions that may include the wrists, hands, and/or fingers. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Must be able to lift up to 10 pounds at times.

The employee will comply with company and OSHA standard workplace safety protocols. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Schedule:

This is a full-time position, and hours of work and days are Monday through Friday, 9a.m. to 5 p.m. or 10 a.m. to 6 p.m. Occasional evening and weekend work may be required as job duties demand.

Supervisor Responsibilities:

This position does not require supervisory responsibility.

Travel:

This position does not require travel

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

IMPACT: Meow Wolf is committed to our DIY roots and grassroots community support principles. To document that commitment, we converted our legal designation into a Delaware Public Benefit Corporation and have certified as a B Corporation. As a B Corp, we have a triple bottom line of supporting financial, social and environmental wellbeing in our community.

INCLUSION: Meow Wolf is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring all employees enjoy and thrive in a work environment where differences make us the vibrant, wonderful community we are! All employment decisions at Meow Wolf are based on business need, job requirements, and individual qualifications, without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, service in the military or any other characteristic protected by federal, state or local law.

BENEFITS:

The choices we make concerning our benefits during enrollment periods are among the most important we select for ourselves and our families. As part of the total compensation package for full-time employees, Meow Wolf offers a comprehensive benefits package that includes various options to meet individual healthcare and financial needs along with many perks.

• Medical Insurance options: PPO & HDHP*
• Dental and Vision Insurance*
• HSA, HRA, and FSA options*
• 401k Retirement Plan
• Company paid Life Insurance Policy and Disability Coverage(s)*
• Voluntary Critical Illness and Life Insurance Policies*
• Company Paid Employee Assistance Program
• Paid Parental Leave for 12 weeks
• Discount off Meow Wolf Gift Shop Merch and Cafes
• Admission to Meow Wolf attractions for employees and guests

*Regular or Project Based Full-time positions

Please visit www.meowwolf.com/careers for more information.