Director, Field Marketing

29 Minutes ago • 7 Years +
Marketing

Job Description

Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions. As the Director of Field Marketing, you will lead and scale field marketing efforts across APAC, driving impactful regional campaigns. You will strengthen brand presence, serve as a senior voice on regional and global marketing leadership, and guide your team to deliver measurable results. This role requires deep expertise in marketing strategy, analytics, campaign execution, and team leadership, with an innovative mindset to challenge the status quo.
Good To Have:
  • Preferably experience in SaaS, governance, or enterprise tech.
  • A curious mindset and a strong interest in leveraging AI tools and automation.
Must Have:
  • Design and execute localized field marketing programs tailored to the governance space.
  • Develop and manage multi-channel lead generation initiatives.
  • Support product launches and new feature rollouts for regional impact.
  • Build brand visibility and strengthen presence through strategic community engagement and event-driven initiatives.
  • Organize and execute customer-focused programs to drive retention and upsell opportunities.
  • Foster strong relationships with customers, partners, and influencers.
  • Plan, promote, and execute regional events aligned with business objectives.
  • Partner closely with regional sales, product marketing, digital, and content teams.
  • Act as a strategic bridge between global marketing teams and regional stakeholders.
  • Establish KPIs for field marketing activities and regularly report on performance.
  • Manage marketing budget efficiently to maximize return.
  • 7+ years of B2B marketing experience, with a focus on field or regional marketing.
  • Proven track record of creating and executing successful demand generation and customer engagement programs.
  • Strong event management skills.
  • Excellent cross-functional collaboration and stakeholder management skills.
  • Data-driven mindset with proficiency in marketing analytics, CRM, and campaign tools.
  • Experience managing and developing high-performing teams.
  • Ability to thrive in a fast-paced, matrixed environment with a high degree of ownership.
Perks:
  • Creativity is ingrained in our culture.
  • Flexible work environment
  • Global days of service
  • Comprehensive health benefits
  • Meeting free days
  • Generous time off policy
  • Wellness programs
  • Teams all over the world
  • Diversity fostered through Employee Resource Groups
  • Access to resources and education to support diversity

Add these skills to join the top 1% applicants for this job

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About Us

Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster.

At Diligent, we're building the future with people who think boldly and move fast. Whether you're designing systems that leverage large language models or part of a team reimaging workflows with AI, you'll help us unlock entirely new ways of working and thinking. Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity. The future belongs to those who keep learning, and we are building it together. At Diligent, you’re not just building the future - you’re an agent of positive change, joining a global community on a mission to make an impact.

Learn more at diligent.com or follow us on LinkedIn and Facebook

As the Director of Field Marketing, you will lead and scale our field marketing efforts across APAC, driving impactful regional campaigns that target our ideal customers with precision — on time and within budget.

In this role, you’ll be a key player in advancing our mission to shape and unify the Governance, Risk & Compliance (GRC) industry. You’ll strengthen our brand presence in priority markets and serve as a senior voice on both the regional leadership team and the global marketing leadership group, presenting regional marketing strategies and performance insights.

You’ll bring deep expertise in marketing strategy, analytics, campaign execution, and team leadership, guiding your team to deliver measurable results. Above all, you’re an innovator — someone who challenges the status quo to elevate performance and push marketing boundaries.

Key Responsibilities

Strategic Field Marketing Execution

  • Design and execute localized field marketing programs tailored to the governance space, including messaging, campaigns, and in-market activations
  • Develop and manage multi-channel lead generation initiatives that increase MQLs, accelerate the pipeline, and drive conversions
  • Support product launches and new feature rollouts by tailoring communications and promotional efforts for regional impact

Customer Engagement & Brand Development

  • Build brand visibility and strengthen Diligent’s presence through strategic community engagement and event-driven initiatives
  • Organize and execute customer-focused programs such as user groups, training sessions, and executive briefings to drive retention and upsell opportunities
  • Foster strong relationships with customers, partners, and influencers to create brand advocates and referral opportunities

Event Planning & Management

  • Plan, promote, and execute regional events—including trade shows, roadshows, webinars, and executive roundtables—aligned with global and regional business objectives
  • Ensure events are impactful, on-brand, and deliver ROI through lead capture, engagement, and conversion

Cross-Functional Collaboration

  • Partner closely with regional sales, product marketing, digital, and content teams to align on messaging, target audiences, and go-to-market plans
  • Act as a strategic bridge between global marketing teams and regional stakeholders to ensure alignment and adaptability in execution

Performance Tracking & Budget Management

  • Establish KPIs for owned field marketing activities and regularly report on campaign performance, lead conversion, pipeline impact, and ROI
  • Manage own marketing budget efficiently to maximize return and align with growth strategies

What We're Looking For

  • 7+ years of B2B marketing experience, with a focus on field or regional marketing, preferably in SaaS, governance, or enterprise tech
  • Proven track record of creating and executing successful demand generation and customer engagement programs
  • Strong event management skills—from concept through execution to post lead follow up—with measurable business outcomes
  • Excellent cross-functional collaboration and stakeholder management skills
  • Data-driven mindset with proficiency in marketing analytics, CRM, and campaign tools (e.g., Salesforce, Marketo, HubSpot)
  • Experience managing and developing high-performing teams
  • Ability to thrive in a fast-paced, matrixed environment with a high degree of ownership
  • A curious mindset and a strong interest in leveraging AI tools and automation to enhance marketing efficiency, personalization, and impact

What Diligent Offers You

  • Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
  • We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
  • We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
  • Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.

Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.

Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney. To foster strong collaboration and connection, this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations, you will be expected to work onsite at least 50% of the time. We believe that in-person engagement helps drive innovation, teamwork, and a strong sense of community.

We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and Know Your Rights. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@diligent.com.

To all recruitment agencies: Diligent does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Diligent employees or any other organization location. Diligent is not responsible for any fees related to unsolicited resumes.

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