Director, Global Media Strategy

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

We’re looking for a results-oriented Director of Global Media Strategy to lead media planning and execution for one or more of its cloud businesses. In this role, you will be accountable for building integrated media strategies that drive pipeline, accelerate ACV, and support brand-to-demand goals across the funnel.

You’ll serve as a key leader within the Global Media Org, guiding a team of strategists while partnering closely with Field Marketing, Product Marketing, Integrated Campaigns, and external media agencies. This role requires a strong grasp of the business, advanced marketing fundamentals, and the ability to coach others while navigating cross-functional complexity.

You’re someone who thrives at the intersection of strategy, execution, and leadership—capable of operating with autonomy, influencing senior stakeholders, and driving programs that fuel business growth.

Key Responsibilities

Media Strategy & Execution

• Own the media strategy and investment plan for designated cloud(s), partnering with internal stakeholders to align plans with business objectives.
• Interpret campaign briefs and translate them into tactical, cross-channel media plans that span upper and lower funnel touchpoints.
• Collaborate with channel owners (paid social, display, SEM, content syndication, etc.) to ensure executional excellence and performance optimization.
• Analyze media performance and share actionable insights regularly with Field Marketing, Integrated Campaigns, and Product stakeholders.
• Stay ahead of emerging media trends, AdTech innovation, and best practices to ensure strategic edge and continuous improvement.

Team Leadership & Capability Building

• Lead and coach a team of global media strategists; provide clarity of purpose, support professional growth, and foster a culture of ownership and high performance.
• Anticipate evolving skill needs and help shape the team’s structure and capabilities to meet future demands.
• Actively contribute to Media Lab’s strategy, operational rigor, and evolution of best practices across the function.

Cross-Functional Alignment & Influence

• Build trusted partnerships across Field Marketing, Campaigns, Product Marketing, Analytics, and Sales to ensure programs are aligned to key priorities and performance expectations.
• Represent media strategy in senior forums and campaign planning discussions; influence shared priorities using data and business rationale.
• Partner with external agency and AdTech providers to ensure delivery, innovation, and accountability across campaigns.

Required Qualifications

• 10+ years of experience in digital media, performance marketing, or integrated marketing strategy; B2B and/or SaaS experience highly preferred.
• Proven success in leading media planning and execution across multiple channels and audiences.
• Deep knowledge of marketing measurement frameworks, KPIs (e.g., MDP, pipeline, ACV), and experience presenting results to senior leaders.
• Strong collaboration and influencing skills, with the ability to drive alignment across complex, matrixed teams.
• Experience managing and developing high-performing teams.
• Proficiency in media tools and platforms (e.g., Tableau, Asana, Excel, DSPs, social platforms, etc.)

Unleash Your Potential

When you join, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Posting Statement

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

For Washington-based roles, the base salary hiring range for this position is $177,600 to $257,600.

For Illinois based roles, the base salary hiring range for this position is $177,600 to $257,600.