Director of Merchandising

CatFace, a YouTube entertainment company with over 25+ million combined subscribers, is seeking a seasoned Director of Merchandising. This pivotal role involves leading the development, execution, and growth of their merchandise program, with a primary focus on toys and collectibles. The director will translate on-screen characters and stories into high-quality, engaging products, manage the entire product development lifecycle from concept to sales, collaborate with creative teams, identify market trends, and manage vendor relationships to delight a massive global fanbase.

Must Have

• Own and evolve the end-to-end merchandise strategy with a primary focus on toys, plush, collectibles, apparel, and accessories.
• Lead all stages of product development—from concept and design to manufacturing, logistics, and sales.
• Collaborate with creative, animation, and production teams to ensure merchandise aligns with brand narratives.
• Identify and capitalize on trends in the toy and youth consumer product markets.
• Manage vendor and licensing partner relationships to ensure innovation, product quality, safety, and timely delivery.
• Oversee marketing and promotional efforts for merchandise, including product launches and campaigns.
• Align merchandise strategies with company goals, working closely with executive leadership.
• Recruit, grow, and lead a high-performing merchandise and product development team.
• 5+ years of experience leading product development in the toy, collectibles, or children’s merchandise industry.
• Strong track record of translating entertainment IP into successful physical products.
• Expertise in the full toy product lifecycle—from ideation to shelf.
• Excellent vendor management and sourcing experience, including overseas manufacturing.
• Strong strategic planning and leadership skills.
• Creative thinker with a commercial mindset—able to spot trends and identify audience wants.
• Strong understanding of merchandising for digital-first brands or creators.
• Bachelor's degree required.
• Willingness to relocate to Austin, Texas.

Good to Have

• Experience working with YouTube or content-driven brands.
• Familiarity with licensing deals and intellectual property management.
• Deep knowledge of safety and compliance standards in the toy industry.

Perks & Benefits

• Excellent Medical, Dental and Vision health benefits
• 401(k) contribution
• Flexible time off
• Lunch, snacks and drinks provided in the office
• Pets in the office once a month
• Onsite fitness center
• Learning Stipend
• Relocation assistance for those coming from outside Austin

CatFace is a YouTube entertainment company, home to a family of channels with over 25+ million combined subscribers and an average of 400 million views per month. Our goal is to entertain our audience with fun, light-hearted narratives and entertaining content for general audiences. A vital component of our business is creating multiple unique stories every week in order to keep our audience engaged.

Visit our YouTube Channels:

https://www.youtube.com/aphmaugaming

Visit our websites:

www.aphmeow.com

www.catface.com

About the Job

CatFace is seeking a seasoned Director of Merchandise with deep experience in the toy and consumer products industry to lead the development, execution, and growth of our merchandise program. This is a pivotal role focused on translating our on-screen characters and stories, current merchandise, and future ideas into high-quality, engaging products—especially toys and collectibles—that resonate with our massive global fanbase.

What You'll Do

• Own and evolve the end-to-end merchandise strategy with a primary focus on toys, plush, collectibles, apparel, and accessories that reflect our IP and delight our audience.
• Lead all stages of product development—from concept and design to manufacturing, logistics, and sales.
• Collaborate with creative, animation, and production teams to ensure merchandise aligns with brand narratives and content arcs.
• Identify and capitalize on trends in the toy and youth consumer product markets, leveraging insights to inform product design and timing.
• Manage vendor and licensing partner relationships to ensure innovation, product quality, safety standards, and timely delivery.
• Oversee marketing and promotional efforts for merchandise, including product launches, campaigns, and fan engagement initiatives.
• Align merchandise strategies with company goals, working closely with executive leadership.
• Recruit, grow, and lead a high-performing merchandise and product development team.

What We're Looking For

• 5+ years of experience leading product development in the toy, collectibles, or children’s merchandise industry.
• A strong track record of translating entertainment IP into successful physical products, especially in kid-focused markets.
• Expertise in the full toy product lifecycle—from ideation to shelf.
• Excellent vendor management and sourcing experience, including overseas manufacturing.
• Strong strategic planning and leadership skills, with the ability to align product strategy to content and brand goals.
• Creative thinker with a commercial mindset—able to spot trends, identify audience wants, and bring innovative products to life.
• Strong understanding of merchandising for digital-first brands or creators.
• Bachelor's degree required, advanced degree a plus.
• This position is based in our Austin, Texas office, and candidates must be willing to relocate.

Bonus if You Have

• Experience working with YouTube or content-driven brands.
• Familiarity with licensing deals and intellectual property management.
• Deep knowledge of safety and compliance standards in the toy industry.

What We Offer

• Excellent Medical, Dental and Vision health benefits
• 401(k) contribution
• Flexible time off
• Lunch, snacks and drinks provided in the office
• Pets in the office once a month
• Onsite fitness center
• Learning Stipend
• Relocation assistance for those coming from outside Austin.