Director of Performance Marketing

This role will focus on developing partnerships with lead generation affiliates to support and grow our expanding line of businesses. You will develop strategies to find consumers with specific health needs and cultivate and close new strategic affiliate relationships to drive in-bound consumer leads as well as identify new monetization and revenue opportunities. You will oversee the day-to-day partner operations which include campaign on-boarding, optimization, quality management and analysis.

The right candidate excels at new business development, account growth, technical operations and driving revenue. This role works closely with the product team to improve the product, workflow and operations of the marketing channel. Must thrive in a fast paced, dynamic environment, be curious, revenue driven, love looking at data and possess a high degree of attention to detail.

Key Responsibilities:

• Own the full customer life-cycle including partner engagement, contracting, integrations, day to day oversight, optimization of campaigns and billing
• Create strategic account plans to drive growth with existing partnerships
• Become a subject matter expert and provide market feedback to the internal team.
• Work closely with Product and Technical teams to improve our product roadmap, operations and lead platform
• Provide data-driven performance feedback and actionable insights to both internal and external audiences
• Achieve revenue and volume goals as assigned
• Willingness to dig in and find solutions

Requirements:

• 5-7 years in a comparable affiliate marketing or partner management position
• Knowledge of performance marketing, lead generation and online marketing
• Experience negotiating MSA agreements
• Dynamic self-starter, great problem solving skills
• Effective communicator who excels at cross-functional collaboration
• Highly organized with a strong attention to detail and good follow-through
• Data-driven and very comfortable with Excel