Domestic Community Operations (Publishing)

undefined ago • 3 Years + • Operations

Job Summary

Job Description

This role focuses on domestic community operations for games, involving comprehensive core user engagement and content ecosystem development. Key responsibilities include managing user groups, building CRM systems for tailored player maintenance, and planning content strategies. The position requires organizing creator activities and establishing user incentive programs to expand the community's core user base and foster a positive atmosphere. The role also involves formulating user acquisition strategies and expanding external partnerships to drive growth across various community sections.
Must have:
  • Complete core user operations for QQ groups/communities.
  • Assist in producing core gameplay/strategy content.
  • Build CRM system for customized player maintenance.
  • Responsible for game community content ecosystem and topic planning.
  • Formulate incentive strategies to boost user scale and activity.
  • Plan and execute vertical-related creator activities.
  • Establish and improve user incentive system.
  • Expand core user group and foster good community atmosphere.
  • Formulate user introduction strategies.
  • Actively expand external cooperation resources.
  • Responsible for growth of community vertical sections.

Job Details

Job Description

1. Complete core user operations work for QQ groups/communities, assist in producing core gameplay/strategy-oriented guidance content, serve the creation of official/player content for dissemination and ecosystem, and link to core user DAU.

2. Build a CRM system to provide customized maintenance for players based on their different game clustering behaviors.

3. Responsible for the content ecosystem construction and topic planning of the game community, formulating corresponding incentive strategies to increase community user scale and activity.

4. Responsible for completing vertical-related creator activities, time planning and execution, and maintaining sensitivity to current hot topics and content trends.

5. Establish and improve the user incentive system, discover more high-quality authors, expand the core user group of the community, and create a good community atmosphere.

6. Formulate corresponding user introduction strategies, actively expand external cooperation resources, and be responsible for the growth of various vertical sections of the community.

Job Requirements

1. 3+ years of experience in game community operations, familiar with female-oriented/casual/content-oriented games.

2. Familiar with mainstream domestic social media platforms such as Xiaohongshu, TapTap, Bilibili, and Douyin; capable of independently producing corresponding content plans, graphic/video content creation, with strong internet sense and insight into the emotional direction of relevant social media.

3. Insight and understanding of female users/female game users, able to accurately grasp the pain points of target groups and connect emotionally with game content.

4. Sensitive to public opinion, able to keenly identify public opinion issues, produce corresponding public opinion and reputation solutions, and implement them.

5. Strong communication skills, proactive, able to actively express opinions and maintain a good working state.

6. Passionate about and continuously follow the gaming industry, with high sensitivity, own understanding and knowledge of game operations, and deep research and thinking on games.

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About The Company

Shanghai, China (On-Site)

Shanghai, China (On-Site)

Shanghai, China (On-Site)

Guangzhou, Guangdong Province, China (On-Site)

Hangzhou, Zhejiang, China (On-Site)

Guangzhou, Guangdong Province, China (On-Site)

Hangzhou, Zhejiang, China (On-Site)

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