Engagement Marketing Lead

Company Description

Nine is Australia’s largest locally owned media company. Working at Nine, you’ll have access to a unique range of experiences and opportunities, helping drive the success of the country’s most trusted television, radio, digital and publishing brands.

Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones.

Some of our most beloved brands have been part of Australian life for generations, and others - new on the scene - have already found their place firmly in our lives. We’re evolving and we need people like you to bring new ideas, innovate and make your mark.

Job Description

Join the Audience Engagement team at Nine Publishing, working with Australia’s most awarded newsrooms - The Sydney Morning Herald, The Age, and The Australian Financial Review - trusted by over 12.8 million Australians for brave, balanced, and unmissable journalism.

As the Engagement Marketing Lead, you will be critical in driving subscriber engagement and retention strategies for The Sydney Morning Herald, The Age, Brisbane Times and Good Food. You'll work closely with product and editorial teams to strategically onboard, educate, and drive habits with readers, reinforcing the value of a subscription throughout the audience lifecycle and , ultimately ensuring our audiences are deeply engaged with our award-winning content.

This is a 12-month contract opportunity.

Day to day you will:

• Lead and execute engagement initiatives in collaboration with cross-functional teams.
• Utilise data and insights to optimise the automated subscriber lifecycle program, including onboarding and engagement journeys.
• Manage lifecycle activity across all channels, including EDM, paid media, and internal network assets.
• Ensure the CRM platform is leveraged to its full potential for sophisticated customer journeys and one-to-one communications.
• Work closely with editorial teams to amplify key content, such as newsletters and podcasts, to subscribers.
• Collaborate with internal and external partners to create unique subscriber experiences that build brand advocacy.
• Manage and mentor a team of two direct reports.

Qualifications

What you’ll bring:

• Proven experience as a senior marketer managing a CRM, lifecycle, or customer marketing function.
• A natural obsession with insights and data, with the ability to translate analysis into strategic, actionable outcomes.
• Demonstrated experience with CRM platforms and their capabilities to deliver sophisticated one-to-one strategies.
• Confidence in leading and managing a team to achieve engagement goals.
• Exceptional communication and stakeholder influencing skills across cross-functional teams.
• The ability to thrive in a rapid, dynamic environment where critical thinking and agility are essential.

Additional Information

How we work

At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.

Our employee benefits include:

• 18 weeks paid parental leave with no distinction between primary and secondary carers.
• Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
• Digital newspaper subscription to our mastheads.
• Annual gift voucher for Stan subscription.

More info at Nine Careers.

Our Commitment to Diversity and Inclusion:

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.