Events Manager
12 skills required
Job Details
As the industry pioneer behind Content Performance Marketing, BrightEdge has thoroughly redefined the concept of search engine optimization (SEO) by developing an award-winning platform that precisely measures and optimizes marketing content across online channels. Our cloud-based platform is powered by big data analysis that allows our customers to plan, optimize, and measure campaigns based on real-time content performance. BrightEdge has emerged as the leading international provider of cloud-based SEO Enterprise solutions due to its dynamic and results oriented entrepreneurial culture.
BrightEdge is seeking an energetic, detailed and scrappy Event Manager who has a passion for executing stellar events in a fast-moving SAAS organization. We are looking for a proactive manager to partner with the BrightEdge Marketing Team to produce events from conception to completion. Responsibilities include organizing memorable industry events that aim to educate and connect our customer community and elevate the BrightEdge brand. The successful candidate will be charged with discovering new processes and systems to enable the Marketing Team to execute events to scale.
**This position is on-site 5 days / week based out of our Cleveland office**
Core Responsibilities
- Manage all aspects of event planning process including: day-to-day subcontractor relations, venue selection, entertainment, catering, A/V coordination, transportation, collateral design and printing, onsite registration and execution
- Negotiate venue and vendor contracts to ensure event expenses align with marketing’s master budget; identify ways to leverage global discounts with vendors and service providers
- Maintain event banding to ensure all elements of events including collateral, promotional and visual assets are within BrightEdge style guidelines and successfully promote our brand and messages
- Partner with marketing team to update brighedge.com/events to promote events in a timely and successful manner
- Run point on all industry event correspondence including tradeshow prospectus requirements pre-and post-sponsorship events
- Maintain master events calendar and schedule and communicate key dates internally
- Specify internal staff requirements and coordinate their onsite event needs, calendars and activities
- Communicate with BrightEdge PR agency to help promote events via Social
- Propose solutions to improve event processes internally and externally
- Produce event campaign reports in salesforce.com
- Conduct post event analysis and provide summaries: attendee mix, survey results, budget tracking
What it Takes to be Successful
- A Bachelor’s Degree is required with Master’s degree preferred
- Strong presentation skills and credibility with C-level executives
- Excellent verbal and written communication skills
- Proven experience coordinating events in a fast-moving SAAS environment
- Manage multiple, complex programs independently: tradeshows, field events, roundtables, summits
- Ability to stay focused and organized so all events are polished, professional and memorable
- Liaise with business partners to identify event needs and to ensure successful enablement tools
- Ability to anticipate onsite event requirements as well as provide solutions to unexpected challenges
- Excellent time management, communication and problem solving skills
- Proactive approach to communicating and working with marketing team so events align with integrated team strategy
- Ability to build productive business relationships with internal clients: Sales, Design, Product
- Customer service and interpersonal skills are required.
- MS Office & salesforce.com proficiency
About BrightEdge
BrightEdge is widely recognized as a global leader in SEO and Digital marketing. The most innovative customers across more than 80 countries trust BrightEdge to modernize their Digital Marketing stack for today’s digital world. We are helping thousands of organizations, including many of the world’s largest companies, transform their businesses and drive more revenue.
The continuous innovation of our product is supported by what we believe to be our most valuable assets: our people. Our employees are industry experts at the forefront of digital transformation. Come join us and help us share the future of SEO.
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About The Company
As brands have become publishers, the digital world has become the most important distribution channel. The BrightEdge Content Performance Marketing platform helps brands Target Demand, Create and Optimize Content, and Measure Results to win on the content battleground. BrightEdge transforms online content into tangible business results, such as traffic, revenue, and engagement. Our platform is powered by an Artificial Intelligence engine, DataMind, and is the only company capable of web-wide, real-time measurement of digital content engagement across all digital channels, including search, social, and mobile.
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