Field Marketing Lead – Enterprise

Lovable is seeking an Enterprise Field Marketing Lead to drive their enterprise field strategy, focusing on high-touch programs like 1:1 and 1:few events. This role involves planning, executing, and optimizing field events, managing vendors, and developing promotion and follow-up playbooks. The lead will also build measurement strategies to tie investment to pipeline and ARR, run direct mail campaigns, and partner closely with sales and marketing teams to deliver premium experiences and drive enterprise impact.

Must Have

• Own the enterprise field strategy with a focus on 1:1, 1:few, and high-touch field programs
• Plan, run, and optimize field events including dinners, roundtables, roadshows, CXO programs
• Manage vendor selection, negotiation, procurement, and multi-vendor coordination with financial discipline
• Build promotion playbooks for events including outbound strategy, sales enablement kits, messaging
• Support sales in pre-event targeting, invitation strategy, and outbound follow-through
• Develop post-event follow-up frameworks including persona messaging, lead routing, feedback intake
• Build the measurement strategy for field marketing, tying investment to pipeline, velocity, and influenced ARR
• Run direct mail campaigns in coordination with sales including targeting, messaging, vendor oversight
• Develop outbounding programs with sales with persona angles, call-to-action frameworks, talk tracks
• Act as a co-pilot to sales leadership, bringing ideas, market insights, and tactical activation plans
• Partner closely with content, brand, comms, and product marketing for narrative and programming alignment
• Manage event staffing, speaker prep, executive briefings, and attendee journeys
• Operate with urgency, creativity, and experimentation to drive enterprise impact
• 6+ years B2B field marketing experience with direct ownership of enterprise programs
• Proven track record planning 1:1 and 1:few executive events that directly influenced pipeline outcomes
• Experience managing vendor relationships, procurement cycles, contract negotiation
• Strong understanding of event promotion, outbound strategy, and pre/post nurture architecture
• Skilled in funnel measurement: sourced vs influenced, velocity, conversion, ROI modeling for event spend
• Experience running direct mail campaigns or account-layer personalization programs
• Deep partnership experience with sales teams — a true GTM enablement mindset
• Willingness to travel 25-50% for field activations

Why Lovable?

Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast.

We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started.

We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.

What You Will Do:

• Own the enterprise field strategy at Lovable, with a focus on 1:1, 1:few, and high-touch field programs
• Plan, run, and optimize field events: dinners, roundtables, roadshows, CXO programs, industry field activations
• Manage vendor selection, negotiation, procurement, and multi-vendor coordination with financial discipline
• Build promotion playbooks for events including outbound strategy, sales enablement kits, messaging, and sequences
• Support sales in pre-event targeting, invitation strategy, and outbound follow-through
• Develop post-event follow-up frameworks, including persona messaging, lead routing, feedback intake, and pipeline acceleration tracks
• Build the measurement strategy for field marketing, tying investment to pipeline, velocity, and influenced ARR
• Run direct mail campaigns in coordination with sales including targeting, messaging, vendor oversight, deliverability, attribution
• Develop outbounding programs with sales with persona angles, call-to-action frameworks, talk tracks, feedback loops in tight alignment with Product Marketing
• Act as a co-pilot to sales leadership, bringing ideas, market insights, and tactical activation plans
• Partner closely with content, brand, comms, and product marketing for narrative and programming alignment
• Manage event staffing, speaker prep, executive briefings, and attendee journeys to deliver premium experiences
• Operate with urgency, creativity, and experimentation — rapidly testing what works to drive enterprise impact

The Ideal Candidate:

• 6+ years B2B field marketing experience with direct ownership of enterprise programs (startups or high-growth SaaS strongly preferred)
• Proven track record planning 1:1 and 1:few executive events that directly influenced pipeline outcomes
• Experience managing vendor relationships, procurement cycles, contract negotiation, and multi-partner coordination
• Strong understanding of event promotion, outbound strategy, and pre/post nurture architecture
• Skilled in funnel measurement: sourced vs influenced, velocity, conversion, ROI modeling for event spend
• Experience running direct mail campaigns or account-layer personalization programs
• Deep partnership experience with sales teams — a true GTM enablement mindset
• Creative, resourceful thinker with strong instincts for content programming and experience design
• Comfortable with ambiguity and a bias for action, continuous iteration, and revenue orientation
• Willingness to travel 25-50% percent for field activations

About your application

• Please submit your application in English - it’s our company language so you’ll be speaking lots of it if you join
• We treat all candidates equally - if you’re interested please apply through our careers portal

Lovable provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.