Field Marketing Manager

Daxko

2-3 Years | Birmingham, Alabama, United States (Remote) | Full Time | 1 day ago

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Job Summary

Daxko is seeking a Field Marketing Manager to join its Growth Marketing team. This role involves on-the-ground sales enablement, overseeing local and regional events, and leading user group initiatives within the fitness industry. The manager will collaborate with sales, channel partners, and marketing teams to execute programs driving pipeline, brand awareness, and community engagement. This remote position offers professional growth, creativity, and travel, focusing on building meaningful connections and creating memorable field experiences in a fast-paced, mission-focused environment.

Must Have

Build and execute field marketing strategies
Plan and deliver local, regional, and national events
Drive local lead-generation efforts
Execute in-person and virtual field events
Partner with sales and marketing teams
Manage field marketing budgets
Travel up to 50% for events
Proven experience in field events and grassroots marketing programs
Strong campaign planning, execution, and analytics skills
Excellent communication, organizational, and relationship-building abilities
Comfortable working independently in a remote environment
Highly creative, detail-oriented, and skilled in managing multiple projects
Bachelor’s degree in Marketing, Business, or a related field
2–3 years of experience in field marketing, ideally supporting a B2B SaaS organization

Good to Have

Experience in or strong familiarity with the fitness or hospitality industry
4+ years of field marketing experience within the B2B SaaS space

Perks & Benefits

Flexible paid time off
Affordable health, dental, and vision insurance options
Monthly fitness reimbursement
401(k) matching
New-Parent Paid Leave
Casual work environments
Remote work

Job Description

Company Description

Daxko powers wellness to improve lives. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful.

Job Description

Daxko is seeking an energetic, relationship-driven Field Marketing Manager to join our Growth Marketing team and help bring our brand to life in the markets we serve. In this role, you’ll own on-the-ground sales enablement, oversee high-impact local and regional events, and lead vibrant user group initiatives within the fitness industry.

You’ll work hand-in-hand with our sales team, channel partners, and cross-functional marketing groups to execute programs that drive pipeline, brand awareness, and community engagement. If you enjoy building meaningful connections, creating memorable field experiences, and working in a fast-paced, mission-focused environment — this role is for you.

This is a remote position with opportunities for professional growth, creativity, and travel.

Supervisory Responsibilities:

None

Essential Duties & Responsibilities

Build and execute field marketing strategies that elevate our market presence and support sales objectives.
Plan, coordinate, and deliver standout local, regional, and national events — from sponsored fitness industry conferences to intimate user groups and hospitality gatherings.
Drive local lead-generation efforts, including grassroots outreach, partnership engagement, and community-level marketing activities.
Own the execution of both in-person and virtual field events, ensuring smooth operations and exceptional attendee experiences.
Partner closely with sales, demand marketing, and other internal teams to ensure field initiatives align with broader campaign goals.
Monitor market trends and event performance, turning insights into strategy optimizations.
Lead campaign planning and reporting, sharing performance updates with the VP of Demand Marketing and cross-functional stakeholders.
Manage field marketing budgets with accountability for ROI and strategic allocation.
Collaborate with product marketing, content, and digital teams to ensure cohesive, integrated marketing programs.
Travel up to 50% to support event execution and field initiatives.

These responsibilities represent the core duties of the role and are not an exhaustive list. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Qualifications

Required Skills & Abilities

Proven experience executing successful field events and grassroots marketing programs.
Strong campaign planning, execution, and analytics skills.
Excellent communication, organizational, and relationship-building abilities.
Comfortable working independently in a remote environment while staying closely connected to cross-functional teams.
Highly creative, detail-oriented, and skilled in managing multiple projects at once.

Required Education & Experience

Bachelor’s degree in Marketing, Business, or a related field.
2–3 years of experience in field marketing, ideally supporting a B2B SaaS organization.

Preferred Qualifications

Experience in or strong familiarity with the fitness or hospitality industry.
4+ years of field marketing experience within the B2B SaaS space.

Physical Requirements

Prolonged periods sitting at a desk and working on a computer.
Ability to lift up to 15 pounds when needed.

Additional Information

The the pay range for this role is $62,000 - $82,000 annually.. Where you fall within the pay range is based on how you demonstrate the attributes and competencies required for the role. We mostly reserve the upper half of our compensation bands for internal growth. In addition to base salary, we offer a comprehensive benefits package, performance-based incentives, and opportunities for growth.

#LI-Remote

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include: