Field Marketing Manager

fal is seeking a Field Marketing Manager to drive local engagement and pipeline generation. This role is crucial for establishing fal's presence in key markets through high-impact events and community building. The manager will own field marketing strategy, execution, and measurement, working closely with sales to achieve shared revenue goals. The ideal candidate is a natural connector with 2-5 years of experience in high-growth startups, capable of managing multiple campaigns and demonstrating measurable results.

Must Have

• Own field marketing end-to-end (strategy, execution, and measurement) in collaboration with sales and growth.
• Plan and host high-impact experiences (events, webinars, dinners, roundtables, sponsorships) to generate and accelerate pipeline.
• Build and nurture local ecosystems (developers, creators, partners, influencers, media) to expand fal’s reach and reputation.
• Drive measurable results, with clear reporting on campaign performance, ROI, and contribution to revenue.
• Continuously experiment and optimize, leaning into what works and iterating fast on what doesn’t.
• Be a natural connector who lives to network and thrives in fast-paced environments.
• Have 2–5 years of experience in field marketing, growth, or GTM roles at high-growth startups.
• Know how to partner closely with sales and align marketing activations to pipeline goals.
• Have strong project management skills and can juggle multiple events or campaigns at once.

Good to Have

• Confident public speaker and comfortable representing fal at events.

Perks & Benefits

• Interesting and challenging work
• Employee-friendly equity terms (early exercise, extended exercise)
• A lot of learning and growth opportunities
• Visa sponsorship and relocation assistance to San Francisco
• Health, dental, and vision insurance (US)
• Regular team events and offsites

fal is building the next generation of generative-media infrastructure. Our platform powers creators, studios, and developers with the tools they need to bring their ideas to life in minutes—not months. We’re growing fast and looking for a Field Marketing Manager to help us turn local buzz into pipeline.

Why this role matters

You’ll sit at the intersection of brand, community, and revenue. From meetups to executive dinners to strategic sponsorships, your job is to make fal impossible to ignore in key markets. You’ll be a close partner to sales, with shared goals and full ownership of field execution.

What you’ll do

• Own field marketing end-to-end — strategy, execution, and measurement — in collaboration with sales and growth
• Plan and host high-impact experiences (events, webinars, dinners, roundtables, sponsorships) designed to generate and accelerate pipeline
• Build and nurture local ecosystems — developers, creators, partners, influencers, media — to expand fal’s reach and reputation
• Drive measurable results, with clear reporting on campaign performance, ROI, and contribution to revenue
• Continuously experiment and optimize, leaning into what works and iterating fast on what doesn’t

You’ll thrive in this role if you:

• Are a natural connector who lives to network and thrives in fast-paced environments
• Have 2–5 years of experience in field marketing, growth, or GTM roles at high-growth startups
• Know how to partner closely with sales and align marketing activations to pipeline goals
• Have strong project management skills and can juggle multiple events or campaigns at once
• Bonus: you’re a confident public speaker and comfortable representing fal at events

Compensation:

• $150,000 - $210,000 OTE + equity + comprehensive benefits package

What we offer at fal

• Interesting and challenging work
• Employee-friendly equity terms (early exercise, extended exercise)
• A lot of learning and growth opportunities
• We offer visa sponsorship and will help you relocate to San Francisco.
• Health, dental, and vision insurance (US)
• Regular team events and offsites