FOCUS ENTERTAINMENT PUBLISHING - CDI - HEAD OF BRAND MANAGEMENT (M/F/NB)

Focus Entertainment is seeking a Head of Brand Management to lead its Brand team. This role involves defining and driving marketing strategies for upcoming game titles, strengthening internal processes, and fostering collaboration with studios, first parties, and internal teams. Reporting to the Chief Marketing Officer, the Head of Brand Management will also be responsible for mentoring and developing a team of six Brand Managers, ensuring rigorous execution of campaigns and strategic alignment across projects.

Must Have

• Mastery of PC/Console video game marketing, understanding of the Steam ecosystem
• Ability to lead ambitious campaigns, define clear positioning, and structure solid marketing strategies
• Ability to manage a team, foster its growth, and create a collaborative and high-performing work environment
• Ability to navigate a cross-functional environment, coordinate multiple teams, and streamline processes
• Comfortable with strategic discussions with studios and first parties
• Rigorous, autonomous, concise, and solution-oriented

Good to Have

• Benevolent, structured, and inspiring leadership
• Recognized for your pedagogy and ability to help others progress
• Excellent communication skills, both oral and written
• Curious, creative, and always up-to-date on marketing trends
• Ability to maintain a global view while delving into details when necessary
• Reliable, organized, and proactive

Perks & Benefits

• Structured and respectful work environment where autonomy is valued
• Culture of excellence supported by a regular internal training program (technical, managerial, certifications)
• Recognition and valorization of work through annual and professional reviews, offering real career progression and internal mobility
• Flexible framework with two days of remote work per week for work-life balance
• Modern work tools facilitating daily collaboration and efficiency
• Regular moments of sharing and conviviality (breakfasts, evenings, seminars) fostering cohesion and collective reflection
• Dynamic atmosphere with varied activities (language club, game nights, sports, creative workshops) contributing to well-being and creativity
• Profit-sharing agreement

Job Description

At Focus Entertainment, our goal is to offer unique experiences to players worldwide. Our editorial line stands out thanks to innovative concepts, alternative gameplays, and original universes that transcend the boundaries of video games.

For everyone's entertainment.

In this creative and demanding environment, we are strengthening our Brand Management department today with the creation of a Head of Brand Management position.

Under the supervision of the Chief Marketing Officer, you will play a key role in defining and managing the marketing strategies for our future titles, while supporting a team of 6 Brand Managers.

Your missions

1. Management & organization

• Lead, support, and develop the skills of a team of 6 Brand Managers.
• Define priorities, organize projects, and ensure rigorous execution of campaigns.
• Regularly monitor the progress of marketing plans and streamline exchanges with internal and external studios.

2. Marketing strategy & campaigns

• Co-construct communication timelines and marketing pillars (positioning, audiences, messaging, etc.).
• Challenge project teams to fully integrate the marketing vision into game development.
• Be the privileged point of contact for first parties on strategic and operational issues.
• Collaborate closely with the Marketing Department and the creative team on key campaign assets.

3. Optimization & transversality

• Improve, document, and structure internal processes (briefs, templates, supports, etc.).
• Work in coordination with the Production, Business, and Market teams to streamline workflows.
• Conduct marketing analyses (competition mapping, audience sizing, etc.) to inform strategic decisions.

Ad hoc interventions

• Take charge of certain unassigned projects.
• Prepare or coach Brand Managers for their external presentations.
• Contribute to strategic reflections at the global portfolio level.

Job Requirements

What we expect from you:

• You master PC/Console video game marketing, with a fine understanding of the Steam ecosystem.
• You know how to lead ambitious campaigns, define clear positioning, and structure solid marketing strategies.
• You are capable of managing a team, helping it grow, and creating a collaborative and high-performing work environment.
• You know how to navigate a cross-functional environment, coordinate multiple teams, and streamline processes.
• You are comfortable with strategic discussions with studios and first parties.
• You are rigorous, autonomous, concise, and solution-oriented.

What is said about you:

• Your leadership is benevolent, structured, and inspiring.
• You are recognized for your pedagogy and your ability to help others progress.
• You have excellent communication skills, both oral and written.
• You are curious, creative and always keeping an eye on marketing trends.
• You know how to maintain a global overview while being able to delve into details when necessary.
• You are reliable, organized, and proactive.

What we offer:

• A structured and respectful work environment where autonomy is valued.
• A culture of excellence supported by an internal program of regular training (technical, managerial, certifications), adapted to the needs of each employee.
• Recognition and valorization of work, thanks to our annual and professional interviews, which open up real prospects for evolution and internal mobility within the group.
• A flexible framework with two days of remote work per week, to encourage work-life balance.
• Modern work tools that facilitate collaboration and support daily efficiency.
• Regular moments of sharing and conviviality (breakfasts, evenings, seminars) that strengthen cohesion while fostering collective reflection.
• A dynamic atmosphere with varied activities (language club, game nights, sports, creative workshops), which contribute to well-being and creativity.

Additional Information

• Position: CDI (Permanent Contract)
• Start: January 2026
• Location: Paris 19th arrondissement
• Metro 7 – Corentin Cariou
• RER E – Rosa Parks
• Tramway T3b – Porte de la Villette
• Remote work: 2 days per week
• Provisions: Profit-sharing agreement