General Manager - Publishing, India

Title - General Manager - Publishing, India

Position Overview

We are seeking a dynamic and strategic General Manager - Publishing, India to lead EA's expansion in one of gaming's fastest-growing markets. This is a foundational leadership role responsible for establishing EA’s presence in India, accelerating our growth trajectory, and championing the hyper-culturalization of our products and experiences for Indian players.

India is forecast to reach a $1.5B gaming market by 2028, growing at 12.4% CAGR—the highest globally. This role offers a rare opportunity to shape EA's footprint from the ground up in this strategic, mobile-first, culturally vibrant market.

Responsibilities:

Market Leadership & Strategy

• Define and execute a 5-year publishing roadmap for EA in India

• Represent EA’s interests in the Indian market across industry forums, media, and government stakeholders

• Lead go-to-market planning, market entry initiatives, and long-term country positioning

Business Development & Partnerships

• Identify and secure strategic partnerships to accelerate user acquisition, engagement, and monetization

• Develop local alliances across platform partners, telcos, OEMs, payments, and esports organizations

• Lead due diligence for local BD/M&A opportunities

Product Hyper-Culturalization & Advocacy

• Partner with global franchise and studio teams to localize and culturally adapt EA titles for India

• Influence product roadmaps with India-specific content, features, pricing, and tech requirements

• Act as the Indian player voice across FC Mobile, Cricket-related IP, and other high-potential franchises

• Drive the execution of EA's Hyper Culturalisation Tier Framework for India

Marketing, Community & Brand

• Champion EA's brand in India through storytelling, social media, partnerships, and creator ecosystems

• Leverage tentpole cultural and sporting moments (e.g. IPL, Diwali, AFC Asian Cup) for campaign planning

Commercial Performance & Publishing Excellence

• Own India’s growth KPIs and engagement metrics

• Monitor market trends, player behaviors, and competitor strategies to drive real-time optimization

• Drive acquisition, retention, and monetization strategies using a test-and-learn approach

• Provide monthly reporting and commercial insights to regional and global leadership

Qualifications

Required

• 8+ years in gaming, digital media, entertainment, or tech, with a proven track record in India

• Strong understanding of India’s mobile gaming ecosystem and free-to-play monetization models

• Demonstrated experience in business development, or market growth roles

• Excellent relationship management and cross-cultural communication skills

• Analytical and data-driven decision maker with strong commercial acumen

Preferred

• Experience in sports titles, especially football or cricket games

• Knowledge of live service game operations and publishing lifecycle

• Existing network within India's gaming, telco, payments, and entertainment sectors

• Understanding of cricket and football fandom in India

• Experience working in a matrixed or global organization

• MBA or advanced business/marketing degree

Reporting Line: Reports to Regional Director, Asia Publishing & Emerging Markets

Travel Requirement: 25% within India and internationally