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General Manager - Publishing, India
Job Summary
Job Description
Electronic Arts is seeking a dynamic and strategic General Manager for Publishing in India to lead its expansion in a rapidly growing gaming market. This foundational role involves establishing EA's presence, accelerating growth, and championing the localization of products for Indian players. The responsibilities include defining a 5-year publishing roadmap, representing EA in industry forums, leading go-to-market strategies, and securing strategic partnerships. The role also focuses on hyper-culturalizing products, influencing roadmaps with India-specific content, and acting as the voice of Indian players. Additionally, it involves driving marketing, community engagement, and brand presence, leveraging cultural moments for campaigns, and owning commercial performance, including acquisition, retention, and monetization strategies.
Must have:
- 8+ years in gaming, digital media, entertainment, or tech in India
- Strong understanding of India's mobile gaming ecosystem and monetization
- Experience in business development or market growth roles
- Excellent relationship management and cross-cultural communication
- Analytical and data-driven decision maker with commercial acumen
Good to have:
- Experience in sports titles (football or cricket)
- Knowledge of live service game operations
- Existing network in Indian gaming sectors
- Understanding of cricket and football fandom
- Experience in a global organization
- MBA or advanced business/marketing degree
Perks:
- Healthcare coverage
- Mental well-being support
- Retirement savings
- Paid time off
- Family leaves
- Complimentary games
5 skills required
Job Details
Title - General Manager - Publishing, India
Position Overview
We are seeking a dynamic and strategic General Manager - Publishing, India to lead EA's expansion in one of gaming's fastest-growing markets. This is a foundational leadership role responsible for establishing EA’s presence in India, accelerating our growth trajectory, and championing the hyper-culturalization of our products and experiences for Indian players.
India is forecast to reach a $1.5B gaming market by 2028, growing at 12.4% CAGR—the highest globally. This role offers a rare opportunity to shape EA's footprint from the ground up in this strategic, mobile-first, culturally vibrant market.
Responsibilities:
Market Leadership & Strategy
Define and execute a 5-year publishing roadmap for EA in India
Represent EA’s interests in the Indian market across industry forums, media, and government stakeholders
Lead go-to-market planning, market entry initiatives, and long-term country positioning
Business Development & Partnerships
Identify and secure strategic partnerships to accelerate user acquisition, engagement, and monetization
Develop local alliances across platform partners, telcos, OEMs, payments, and esports organizations
Lead due diligence for local BD/M&A opportunities
Product Hyper-Culturalization & Advocacy
Partner with global franchise and studio teams to localize and culturally adapt EA titles for India
Influence product roadmaps with India-specific content, features, pricing, and tech requirements
Act as the Indian player voice across FC Mobile, Cricket-related IP, and other high-potential franchises
Drive the execution of EA's Hyper Culturalisation Tier Framework for India
Marketing, Community & Brand
Champion EA's brand in India through storytelling, social media, partnerships, and creator ecosystems
Leverage tentpole cultural and sporting moments (e.g. IPL, Diwali, AFC Asian Cup) for campaign planning
Commercial Performance & Publishing Excellence
Own India’s growth KPIs and engagement metrics
Monitor market trends, player behaviors, and competitor strategies to drive real-time optimization
Drive acquisition, retention, and monetization strategies using a test-and-learn approach
Provide monthly reporting and commercial insights to regional and global leadership
Qualifications
Required
8+ years in gaming, digital media, entertainment, or tech, with a proven track record in India
Strong understanding of India’s mobile gaming ecosystem and free-to-play monetization models
Demonstrated experience in business development, or market growth roles
Excellent relationship management and cross-cultural communication skills
Analytical and data-driven decision maker with strong commercial acumen
Preferred
Experience in sports titles, especially football or cricket games
Knowledge of live service game operations and publishing lifecycle
Existing network within India's gaming, telco, payments, and entertainment sectors
Understanding of cricket and football fandom in India
Experience working in a matrixed or global organization
MBA or advanced business/marketing degree
Reporting Line: Reports to Regional Director, Asia Publishing & Emerging Markets
Travel Requirement: 25% within India and internationally
About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
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