Job Description
Goliath, an international toy and game manufacturer, is seeking a Global Brand Manager for their Richardson, TX or El Segundo, CA office. This role involves leading the creation and ownership of new and existing toy brands, defining brand positioning, developing product line strategies, and executing marketing plans. The manager will collaborate with cross-functional teams, support sales, and implement various marketing initiatives to drive consumer demand and achieve business objectives.
Good To Have:
- Experience in working with a licensor.
Must Have:
- Lead in creation of new toy brands: identify white space, define brand positioning & DNA, identify core consumer, author and implement product line strategy, and go-to-market plan.
- Lead in ownership of existing toy brands: identify areas of growth, understand consumer wants & needs, and author & execute marketing plan.
- Oversee implementation of product strategy, including adherence to brand positioning, optimal price points, play patterns, and clear packaging communication.
- Work closely with cross-functional teams (R&D, regional leads) to develop compelling, profitable toy lines.
- Support the Sales team with appropriate tools, materials, and presentations.
- Author marketing plans that meet business objectives; brief & execute with agency partners & cross-functional marketing teams.
- Support retail sales team by presenting marketing plans to internal sales force and key buyers.
- Develop, implement, launch, and track marketing initiatives/strategies (advertising, retail/channel marketing, pricing, distribution, sales support, promotions).
- Minimum 5 years of experience in Toy brand management (product development & consumer marketing).
- Demonstrated ability to apply strategic thinking into brand creation, developing line architecture, and creation & measurement of brand marketing plans.
- Ability to read, analyze & utilize POS & NPD.
- Strength in communication, both written and oral, with a demonstrated ability to influence decisions.
- Experience presenting to all levels of management and external partners.
Perks:
- 401(k) with company matching
- Health, dental, and vision insurance
- Life insurance
- Flexible spending and health savings accounts
- Paid time off
- Join a fun, dynamic and creative industry
Description
Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of innovation. Our mission is to bring fun to every household, which we achieve through teamwork and clever collaboration. Learn more about Goliath at www.goliathgames.com/corporate.
We are seeking a Global Brand Manager to join our dynamic team in our Richardson, TX or El Segundo, CA office.
Job Responsibilities:
- With oversight from VP Marketing, lead in creation of new toy brands: identify white space in the market, define brand positioning & DNA, identify core consumer, author and implement product line strategy, and go-to-market plan for launch.
- Lead in ownership of existing toy brands: identify areas of growth, understand consumer wants & needs, and author & execute marketing plan that drives consumer demand.
- Oversee the implementation of product strategy, including adherence to brand positioning & DNA, achieving optimal price points & value against competitors, ensuring play patterns fit the needs & wants of its core consumers, and ensuring clear packaging communication
- Work closely with cross-functional teams (R&D team, regional leads) to develop compelling, profitable toy lines that kids will love to play with
- Support the Sales team by providing appropriate tools, materials, and presentations throughout their sell-in process
- Author marketing plans that meets business objectives; brief & execute in collaboration with agency partners & cross-functional marketing teams
- Support the retail sales team by presenting marketing plans, both to internal sales force and to key buyers.
- Develop, implement, launch, and track marketing initiatives/strategies, including advertising, retail/channel marketing, pricing initiatives, channel distribution strategies, sales support, and promotions
Requirements
- Minimum 5 years of experience in Toy brand management, both from a product development & consumer marketing perspective
- Demonstrated ability to apply strategic thinking into brand creation, developing line architecture, and creation & measurement of brand marketing plans
- Ability to read, analyze & utilize POS & NPD
- Experience in working with a licensor is a plus
- Strength in communication, both written an oral, with a demonstrated ability to influence decisions
- Experience presenting to all levels of management and external partners
Benefits
- 401(k) with company matching
- Health, dental, and vision insurance to keep you covered
- Life insurance
- Flexible spending and health savings accounts to manage your healthcare costs
- Paid time off to recharge when you need it
- Join a fun, dynamic and creative industry—working with toys and games brings its own rewards
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