Director, Brand Strategy - Sports

47 Minutes ago • 8 Years +

Marketing

Job Description

This role oversees Brand Strategy across assigned brands, leading a team responsible for managing the strategy, execution, and development of Scripps brands with regard to viewership, revenue, communications, and distribution objectives. Key responsibilities include developing and implementing strategies to increase visibility, creating marketing briefs, managing media and promotional activities, and evolving brand visions to build awareness and drive business value.

Good To Have:

BS/BA in related discipline or equivalent years of experience preferred.
Prior managerial experience preferred.
Ability to think strategically, execute quality output under tight deadlines.
Strong time management skills and ability to effectively multitask.
High level of creativity, ability to think "outside the box".
Strong brand management focus.
Strong presentation skills and ability to lead meetings.
Proven contract negotiating and supplier management skills.
Superior oral and written communication and analytical skills.
Ability to work well independently and on a team.

Must Have:

Develop and implement strategy to increase visibility and exposure.
Create marketing briefs for key marketing campaigns.
Manage and coordinate all media, communications, marketing, advertising and promotional activities.
Conceptualize, develop, and implement marketing plans and projects.
Devise and execute content marketing plans.
Produce creative and copy to support best practices.
Stand out as a brand expert and support industry relationships.
Evolve corporate and individual brand’s visions, positioning and messaging.
Build awareness, drive traffic, and create overall business value.
Requires 8+ years of experience in marketing/brand strategy.
Requires 5+ years of experience in the sports industry.

Add these skills to join the top 1% applicants for this job

team-management

timeline-management

game-texts

This role will oversee Brand Strategy across assigned brands. Lead a team responsible for managing the strategy, execution, and development of the Scripps brands with regard to viewership, revenue, communications, and distribution objectives.

This is a hybrid role based in our Atlanta office. However, it also could be based out of a different Scripps office (New York, or Cincinnati).

WHAT YOU'LL DO:

Develop and implement strategy to increase visibility and exposure.
Create marketing briefs for key marketing campaigns taking a strategic, data-driven, and holistic view of the brand(s) involved.
Manage and coordinate all media, communications, marketing, advertising and promotional activities including determining desired outcomes, creative idea generation and production, as well as technical execution.
Conceptualize, develop, and implement marketing plans and projects for new and existing initiatives. Manage productivity and effectiveness of those plans and continually optimize for success.
Devise and execute content marketing plans that promote market leadership and support marketing efforts.
Produce creative and copy to support best practices for use across consumer, trade, and press outlets.
Stand out as a brand expert and support industry relationships to deliver and exceed the company’s marketing and revenue goals.
Evolve our corporate and individual brand’s visions, positioning and messaging and translate it into consistent tactical brand and creative strategy across all touchpoints.
Build awareness, drive traffic, and create overall business value to support the growth of the Scripps brands.

WHAT YOU’LL NEED:

BS/BA in related discipline or equivalent years of experience preferred
Requires 8+ years of experience in marketing/brand strategy, with 5+ years in the sports industry
Prior managerial experience preferred