Job Description
The Global Email Marketing Specialist role at Razer involves planning, executing, and optimizing email campaigns to engage the audience, drive conversions, and support marketing and sales objectives. Responsibilities include collaborating with product, sales, and creative teams, managing the end-to-end email campaign process, overseeing content creation, analyzing performance metrics, maintaining the email marketing calendar, conducting A/B testing, enhancing the customer journey, ensuring compliance with regulations, managing vendor relationships, and educating the team on best practices. This role requires a self-driven, results-oriented individual who thrives in a dynamic environment.
Good To Have:
- Passion for technology and consumer electronics.
Must Have:
- 2-4 years of email marketing experience.
- Proven track record of driving results through email.
- Strong understanding of email platforms.
- Data-driven mindset with proficiency in analytics tools.
- Excellent copywriting and editing skills.
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
About the jobWe're seeking a self-driven, results-oriented Email Marketing Specialist to support growth at Razer. This role is ideal for someone who thrives in a dynamic environment, is data-driven and deeply attuned to business goals and is passionate about using email as a strategic lever for revenue growth.
You'll be responsible for crafting, executing and optimizing email campaigns that engage our audience, drive conversions and support our broader marketing and sales objectives.
Key Responsibilities:
- Plan and oversee the implementation of comprehensive email marketing campaigns for product launches, promotions and lifecycle marketing to drive engagement and support revenue growth
- Collaborate with product, sales and creative teams to align messaging with strategic business goals
- Take ownership of the end-to-end email campaign process – from development to execution and optimization, incorporating segmentation, personalization and automation
- Oversee the creation and curation of high-quality content, ensuring alignment with brand guidelines and campaign objectives
- Track and analyze email marketing performance metrics (open rates, CTR, conversions, revenue attribution) – provide regular performance reports with actionable insights and recommendations to management for optimization
- Own and maintain the email marketing calendar, ensuring strategic alignment with overall marketing initiatives, and managing a consistent and effective email marketing cadence
- Conduct regular A/B testing to optimize performance – subject lines, content, CTA, send time, etc, to continuously improve results
- Identify opportunities to enhance the customer journey through targeted and timely email touchpoints
- Ensuring all campaigns comply with email & privacy regulations (e.g., GDPR, CAN-SPAM) while driving year-over-year (YOY) database growth
- Manage relationships with external vendors and partners, ensuring seamless integration and optimal performance of email marketing tools and platforms
- Share expertise and educate a wider team on best practices in email marketing, fostering a culture of continuous learning and improvement
- Undertake any other duties as assigned to support the achievement of business goals and objectives
Pre-Requisites :
- 2–4 years of experience in email marketing, preferably in e-commerce or consumer electronics.
- Proven track record of driving measurable results through email.
- Strong understanding of email platforms (e.g. Salesforce Marketing Cloud or similar).
- Data-driven mindset with proficiency in analytics tools (e.g., Google Analytics, Looker).
- Excellent copywriting and editing skills with attention to detail.
- Self-starter with the ability to manage multiple projects and deadlines.
- Passion for technology and consumer electronics is a plus.
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