Global Email Marketing Specialist

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Key Responsibilities:

• Plan and oversee the implementation of comprehensive email marketing campaigns for product launches, promotions and lifecycle marketing to drive engagement and support revenue growth
• Collaborate with product, sales and creative teams to align messaging with strategic business goals
• Take ownership of the end-to-end email campaign process – from development to execution and optimization, incorporating segmentation, personalization and automation
• Oversee the creation and curation of high-quality content, ensuring alignment with brand guidelines and campaign objectives
• Track and analyze email marketing performance metrics (open rates, CTR, conversions, revenue attribution) – provide regular performance reports with actionable insights and recommendations to management for optimization
• Own and maintain the email marketing calendar, ensuring strategic alignment with overall marketing initiatives, and managing a consistent and effective email marketing cadence
• Conduct regular A/B testing to optimize performance – subject lines, content, CTA, send time, etc, to continuously improve results
• Identify opportunities to enhance the customer journey through targeted and timely email touchpoints
• Ensuring all campaigns comply with email & privacy regulations  (e.g., GDPR, CAN-SPAM) while driving year-over-year (YOY) database growth
• Manage relationships with external vendors and partners, ensuring seamless integration and optimal performance of email marketing tools and platforms
• Share expertise and educate a wider team on best practices in email marketing, fostering a culture of continuous learning and improvement
• Undertake any other duties as assigned to support the achievement of business goals and objectives
   

Pre-Requisites :

• 2–4 years of experience in email marketing, preferably in e-commerce or consumer electronics.
• Proven track record of driving measurable results through email.
• Strong understanding of email platforms (e.g. Salesforce Marketing Cloud or similar).
• Data-driven mindset with proficiency in analytics tools (e.g., Google Analytics, Looker).
• Excellent copywriting and editing skills with attention to detail.
• Self-starter with the ability to manage multiple projects and deadlines.
• Passion for technology and consumer electronics is a plus.

Are you game?