Global Expert Activation Marketing Manager

About The Role

The Global Expert Marketing Manager Activation role, within the Expert Marketing team, is part of the Oral Health category. Expert is a key lever within the RGM model, with the wider team defining a clear strategy, including content direction and creation. You will be responsible for driving execution and strong activation of the Expert model and OH brands working closer with Expert BU leads. You will work with Expert teams within the BUs as well as working with the OH Expert Marketing team, and cross functional teams such as Expert Channels, Expert CBIA and Global Category Activation leads to align Brand and Expert strategy.

You will drive business performance against the defined strategic prioritisation/Brand, ensuring success for Oral Health brands (Sensodyne, Polident, Parodontax, Pronamel), delivering winning expert marketing activation strategies, success guides and sharing best practice for activation and amplification by Business units/local market teams.

Key Responsibilities

• Partner with BUs to support implementation of the Oral Health Expert model – align market strategy to Oral health guidance documents for the category & per brand. Support markets in delivery of the OH model as the main point of contact.
• Monitor & track brand activation & performance across the total channel model for our top 10 Oral Health markets. Deliver quarterly performance updates to key OH stakeholders (OH lead & GBLs) identifying themes such as competitive threat, areas of significant growth etc & unlock support for BUs.
• Cross functional working with CBIA & regular review of IPSOS results to couple market performance & activation & determine areas of risk / areas of best practice for share & reapply.
• Lead the facilitation & development of the Oral Health spotlight agenda ensuring all topics are relevant & have a clear call to action for market attendees
• Attend & participate in OH category market visits, working with the BU team in advance to ensure their successes are highlighted & celebrated & realistic performance & activation is discussed.
• Cross functional working with brand activation leads to ensure Expert remains a focus, support at marketing director & GM connects to promote the value of Expert to OH growth
• Single point of contact for Expert channels team & Expert capability – regular connects to understand progress across the channel model & Expert capability, support markets in awareness / application of relevant channel features & capability support to drive performance.
• Regularly sign post markets to best practice & facilitate connection between BUs to help drive capability in OH Expert.
• Identify & action ‘surgical interventions’ addressing business critical issues that take priority over business as usual work with a sense of urgency
• Lead above brand activation pilots for OH e.g. digital only activation pilot for DAC
• Build strong relationships with BUs and cross-functional teams to maximise expert activation.
• Lead on content activation strategy with non design markets for each brand ensuring they are clear on available toolkits & are activating sufficiently
• Consult on ABP / LRP planning process for Oral Health, supporting markets activation of brand growth plans

Qualifications and Skills

• Demonstrated ability to drive general brand and activation stewardship, with ability to lead complex projects and influence within matrixed organisation and across functions
• Track record of contributions to strategic planning process at category and/or brand level, driving brand growth/key metrics focus
• Experienced in developing data driven insights to leverage and drive best practice across the omni channel model, notably in field force and digital
• Deep understanding of Expert omni-channel model and data insights
• Outstanding influencing, interpersonal, presentation and communication skills
• Can develop strong working relationships with Regional / BU teams, notably Expert to drive the OH Expert performance
• Experience working in Expert field force and/or multi/omni channel model in LOC
• Experience working in BU demonstrating multi-market influencing and prioritisation, driving the model and generating best practice
• Significant experience in marketing and/or HCP related roles
• Experience in building capabilities that enable others to deliver independently
• Evidence of moving at high speed, working in an agile way