Global Marketing Campaigns Manager

About the Role:

As a Global Marketing Campaign Manager, you’ll play a critical role in driving pipeline growth through strategic, audience-first campaigns. Reporting to the Director of Global Campaigns, you will lead integrated, full-funnel campaign strategies from planning through execution — working across product marketing, content, SDRs, sales, and digital to create high-impact campaigns that drive measurable results.

This is an ideal role for someone who thrives in a fast-paced environment, enjoys solving complex campaign challenges, and wants to work on high-visibility initiatives across the buyer journey. If you're passionate about growth marketing, data-driven execution, and storytelling that drives action — we want to hear from you.

What You’ll Do:

• Own the strategy and execution of integrated campaigns across key buyer journeys, targeting both net-new and install base audiences.
• Translate high-level GTM priorities into actionable campaign plans — including content strategy, segmentation, offer creation, nurture, and follow-up motions.
• Develop clear, measurable campaign goals that ladder up to pipeline creation, opportunity influence, and revenue growth.
• Partner with content strategy and product marketing to refine messaging frameworks and ensure alignment across personas, segments, and funnel stages.
• Lead campaign syncs, drive alignment across functions (sales, SDRs, digital, content, regional teams), and ensure flawless execution.
• Own campaign performance reporting and make data-driven decisions to optimize engagement and conversion.
• Contribute to innovation across marketing execution — testing new tactics, channels, or messaging to improve impact.
• Champion audience insights, using tools like 6sense, LinkedIn, and CRM data to inform targeting and messaging strategies.

What You Need to Succeed:

• 5–7 years in growth, demand generation, or integrated marketing roles at a B2B SaaS or technology company.
• Proven experience leading full-funnel campaigns — from strategic planning to execution and reporting.
• Deep understanding of how to segment and engage complex audiences across different funnel stages.
• Strong cross-functional leadership and project management skills; ability to navigate ambiguity and drive alignment.
• Excellent communicator with the ability to craft compelling messaging and clearly articulate campaign impact.
• Familiarity with marketing technology tools such as 6sense, Marketo, Salesforce, and/or marketing AI tools.
• Passion for marketing to marketers — and a mindset of continuous learning, testing, and optimization.

Additional Skills That Could Set You Apart:

• Experience supporting campaigns at a B2B SaaS organization.
• Hands-on experience using GenAI or automation tools to improve campaign performance or reduce lift.

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.

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