Growth Management - Deputy General Manager - Offline Merchants
Job Summary
Job Description
- Responsible for acquisition and activation of Soundbox and QR merchants through P4B.
- Plan and execute marketing campaigns for Soundboxes and QR devices acquisition and optimize activation on P4B.
- Responsible for transaction growth of merchants - both with and without devices through P4B.
- Work closely with product team to define and execute requirements for improving conversion flows and new acquisition programs.
- Plan and execute marketing campaigns to improve frequency and value of transactions.
- Own campaigns end-to-end: manage targeting, segmentation, messaging, creative, measurement, and reporting.
- Monitor and report on performance of campaigns against agreed KPIs.
- Drive marketing decisions through quantitative results, A/B testing, qualitative research, and customer insights.
- Bridge between Risk team and business team for maximizing risk mitigation with minimizing business impact.
- Work with risk policy team for right policy formulation for risk mitigation.
- Work closely with Compliance team and business operations to ensure fully compliant operations.
- Work with risk ops team to mitigate operations risk for the business.
4 skills required
Job Details
About Us:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the team:
Offline Payment vertical caters to our merchant partners by offering them products like QR code, Soundbox, EDC, Loan. Paytm has been a pioneer in merchant space by introducing innovative solutions like QR codes to accept payments and Sound-box to recon payments by voice alerts. We are also distributing loans to these partners via our 'Paytm for Business' App.
About the Role:
We are looking for P4B (Paytm for business) App Growth Managers for accelerating the core growth metrics and user (Merchant) numbers. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you!
Key Responsibilities: - growth Manager
- Responsible for acquisition and activation of Soundbox and QR merchants through P4B
- Plan and execute marketing campaigns for Soundboxes and QR devices acquisition and optimize activation on P4B
- Responsible for transaction growth of merchants - both with and without devices through P4B
- Work closely with product team and define and execute requirements for improving conversion flows and new acquisition programs for merchants on paytm for business app
- Plan and execute marketing campaigns to improve frequency and Value of transactions
- Own campaigns from end to end - manage targeting and segmentation, messaging, creative, measurement and reporting
- Monitor and report on performance of these campaigns against agreed KPIs
- Drive marketing decisions through quantitative results and A/B testing as well as qualitative research and customer insights
Key Responsibilities: - Risk and Compliance SPOC
- Being the bridge between the Risk team and the business team for maximizing the risk mitigation with minimizing the business impact.
- Working with the risk policy team for right policy formulation for risk mitigation.
- Working closely with Complaince team and business operations team to ensure fully complaint operations.
- Working with risk ops team to mitigate operations risk for the business.
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