Growth Marketing Analyst

4 Months ago • 2-4 Years • Marketing • ₹14,00,000 LPA - ₹16,00,000 LPA

Job Summary

Job Description

This Growth Marketing Analyst role at ZAZZ requires developing and implementing data-driven strategies for customer acquisition, engagement, and retention. Responsibilities include managing multi-channel marketing campaigns (especially email marketing), optimizing them via A/B testing, and analyzing campaign performance to improve key metrics like open rates, CTRs, and conversion rates. The role also involves analyzing customer behavior and market trends, tracking key growth metrics (CAC, CLV), and presenting data insights to stakeholders. Strong analytical, communication, and collaboration skills are essential, along with experience with marketing and analytics tools like Google Analytics, Tableau, and ActiveCampaign.
Must have:
  • Develop & implement data-driven growth strategies
  • Manage & optimize multi-channel marketing campaigns
  • Analyze customer behavior & market trends
  • Proficient in email marketing & data analysis
  • Experience with marketing analytics tools
  • Excellent communication & collaboration skills
Good to have:
  • Experience with paid media, SEO, social media

Job Details

Growth Strategy & Execution:

  • Develop and implement data-driven strategies to drive customer acquisition, engagement, and retention.
  • Collaborate with product, design and engineering teams to align growth initiatives with overall business goals.

Email Marketing Optimization:

  • Launch, manage, and optimize multi-channel marketing campaigns, with a focus on customer experience, conversion and retention.
  • Run A/B tests, analyze campaign performance, and continuously refine to improve key metrics such as open rates, click-through rates (CTR), and conversion rates.

Data Analysis & Reporting:

  • Analyze customer behavior, product performance, and market trends to provide insights on how to maximize user conversion and identify growth opportunities.
  • Track and report on key growth metrics, including CAC (Customer Acquisition Cost), CLV, email campaign performance, and upsell funnel success.
  • Present data insights to key stakeholders and provide actionable recommendations for future growth initiatives.

Required Skills:


We're looking for someone who is organized, self-motivated, and takes ownership of their projects and tasks. The required skills are

  • Education: Bachelor’s degree in Marketing, Business, Economics, Data Science, or a related field.
  • Experience: 2-4 years of experience in a growth marketing, product marketing, or marketing analyst role, preferably in a startup or high-growth company.
  • Marketing Channels: Proven experience in email marketing, and familiarity with other digital marketing channels such as paid media, SEO, and social media.
  • Data Analysis: Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights.
  • Tools & Platforms: Experience with marketing and analytics tools such as Google Analytics, Tableau, ActiveCampaign and other CRM/email marketing tools would be preferred.
  • Communication: Excellent communication skills, strong analytical and problem solving skills, be able to find good solutions to simple and complex problems, and known for getting things done.
  • Team Collaboration: Strong collaboration skills to work effectively across teams, including product, sales, and engineering.


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