Growth Marketing Lead

4 Months ago • 5-8 Years • Marketing

Job Summary

Job Description

As Growth Marketing Lead at Yodo1, you'll develop and manage an inbound marketing funnel, execute B2B paid advertising campaigns across various platforms (Google, LinkedIn, etc.), and plan targeted email marketing and influencer outreach. You'll also lead content strategy, collaborate with designers and developers on website improvements, and oversee graphic asset production. The role requires experience building and optimizing B2B SaaS or agency marketing funnels, driving significant revenue growth, and managing content at scale. You will lead a cross-functional freelance team.
Must have:
  • Proven track record of building and optimizing SaaS or agency growth marketing pipelines
  • Understanding of B2B advertising strategies
  • Experience driving content strategy and managing content production at scale
Good to have:
  • Proficiency in Chinese
  • Expertise in Chinese Social Media Management
  • Experience with web analytics, CRO, and marketing automation tools
  • Experience in Public Relations (PR)
Perks:
  • Work From Anywhere
  • Flexible hours and unlimited paid time off
  • Allowance for device/equipment purchase
  • Annual bonus program
  • Growth opportunities
  • Supportive and diverse team

Job Details

Overview

Forbes’ Top 30 Companies for Remote Jobs in 2023 & 2024

Work From Anywhere

You will: Lead and execute on marketing initiatives aimed at building high-performing inbound marketing funnel

Must have: Proven track record of successfully building and optimizing SaaS or agency growth marketing pipelines.

Who We Are | What We Do

At Yodo1, we simplify mobile game growth.

With billions of downloads across our portfolio, Yodo1 is a partner for mobile game growth at every stage—from helping developers monetize their first game to bringing iconic brands into major mobile titles.

Taking over a decade of experience publishing and growing games like Crossy Road, Rodeo Stampede, and Ski Safari into global hits, we provide products and services that range from helping new arrivals to the app store optimize ad revenue, driving a 50x player increase for games such as Animal Revolt Battle Simulator, and bringing iconic IP from companies like Hasbro, Paramount, Legendary, and MGA to globally-recognized studios the likes of Rivergame, Candivore, 37Games, and more.

We love games, we play games, we grow games.

What We Believe | How We Work

We believe in the future and power of the mobile gaming industry and that everyone deserves an equal opportunity to build a life they love through games.

We believe you know when and where you do your best work. We are fully remote by design and we WFA: Work From Anywhere. We don’t impose hours or limit time off.

We are driven by performance and we experiment often. We care about impact, not titles.

Who We’re Looking For

We are seeking a Growth Marketing Lead to drive the development of a high-performing marketing pipeline. In this role, you will lead a cross-functional freelance team of web developers, graphic designers and content writers to execute data-driven strategies that accelerate the company growth.

You are:

  • Focused on impact. You understand the 80/20 rule and focus on activities that matter.

  • Performance-driven and growth-oriented. You have an intrinsic will to succeed while unafraid to try, fail, and learn by experimenting with new approaches and testing ideas.

  • Cooperative. You help others succeed; you give and receive feedback well.

  • Relentlessly curious. You ask questions.

  • Humble. You ask for help; you are quick to admit and learn from your mistakes.

  • SMART. You work and communicate in ways that are Specific, Measurable, Actionable, Relevant, and Time-bound.

What We Expect

You will:

  • Develop and manage an inbound marketing funnel that generates leads for all company services.

  • Strategize and execute B2B paid advertising campaigns across platforms such as Google, LinkedIn, Reddit, Meta, and Telegram.

  • Plan and implement targeted email marketing campaigns.

  • Plan and manage influencer relationships.

  • Coordinate the company’s presence at key industry events.

  • Lead the overall content strategy and oversee content creation across all channels.

  • Collaborate with UI/UX designers and web developers to continuously improve and maintain the company website.

  • Oversee the production and delivery of graphic assets to support all marketing initiatives.

You must have:

  • Experience building and optimizing B2B SaaS or agency marketing funnels that drive lead generation and significant revenue growth.

  • Understanding of B2B advertising strategies

  • Experience driving content strategy and managing content production at scale.

You might have:

  • Proficiency in Chinese

  • Expertise in Chinese Social Media Management

  • Hands-on experience with web analytics, conversion rate optimization (CRO), and marketing automation tools (Google Analytics, HubSpot)

  • Experience in Public Relations (PR)

What We Offer

Compensation. We pay based on qualifications, experience, and fit for the role. We provide an allowance to purchase your own device or equipment and offer variable compensation through our annual bonus program.

Growth. We offer an environment where you will have the trust and freedom to try, fail, learn fast, and make a real impact while accelerating your career, and where anyone with a great idea can pitch it directly to our management team.

WFA. Work from anywhere in the world, travel when and where you like, get paid in your currency of choice, and enjoy flexible hours and unlimited paid time off.

Community. Work with an energetic, fast-learning, supportive, and diverse team of Yodies across six continents and 30+ countries who share and support new ideas and get things done.

Ready to change the game for mobile game developers and build your career from anywhere?

Similar Jobs

appier - Finance Manager/Investor Relations

appier

Tokyo, Japan (Hybrid)
1 Month ago
Varonis  - Engineering Group Leader - DAM

Varonis

Herzliya, Tel Aviv District, Israel (Hybrid)
1 Month ago
PwC - SAP S/4 HANA Public Cloud Experienced Professional

PwC

Athens, Greece (Hybrid)
7 Months ago
Cygames - Cysharp

Cygames

Shibuya, Tokyo, Japan (On-Site)
2 Months ago
Cognite - Customer Business Executive

Cognite

Abu Dhabi, Abu Dhabi, United Arab Emirates (Remote)
1 Month ago
Kokotree - Marketing Interns

Kokotree

Wilmington, North Carolina, United States (On-Site)
7 Months ago
Axi - Senior Marketing Specialist

Axi

Cyprus (Hybrid)
1 Month ago
GoMotive - Senior Web Marketing Specialist

GoMotive

Pakistan (Remote)
2 Months ago
Epic Games - Senior Director, Player Growth & Lifecycle Marketing

Epic Games

(On-Site)
2 Months ago
SparkCognition - Marketing Manager

SparkCognition

Bengaluru, Karnataka, India (On-Site)
9 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

USE Insider - Vice President of Sales

USE Insider

Paris, Île-de-France, France (Hybrid)
2 Months ago
Alpha Sense - Enterprise Account Executive

Alpha Sense

New York, United States (Remote)
1 Month ago
Survay Monkey - New Business Account Executive

Survay Monkey

Dublin, County Dublin, Ireland (Hybrid)
2 Weeks ago
Stem,  Inc  - Senior Controls Engineer

Stem, Inc

Gurugram, Haryana, India (On-Site)
2 Months ago
JDA - Solution Architect

JDA

Warsaw, Masovian Voivodeship, Poland (On-Site)
3 Weeks ago
Vimeo - Account Manager II

Vimeo

New York, United States (On-Site)
1 Month ago
Saviynt - Strategic Account Executive

Saviynt

London, England, United Kingdom (Remote)
2 Months ago
cyara - Senior Professional Services Consultant

cyara

Skibbereen, County Cork, Ireland (Hybrid)
2 Months ago
Kaedim - Customer Success Engineer

Kaedim

London, England, United Kingdom (On-Site)
1 Year ago
velotio technologies  - Senior DevOps Engineer (GCP)

velotio technologies

Pune, Maharashtra, India (Remote)
3 Months ago

Get notifed when new similar jobs are uploaded

Jobs in undefined

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Marketing Jobs

Bungie - Contract Marathon Associate Marketing Manager

Bungie

(Hybrid)
3 Months ago
Playtika - Marketing Strategy Manager (Temporary Position)

Playtika

Israel (On-Site)
7 Months ago
bytedance - Insurance Solution and Marketing - Global Payment

bytedance

Singapore (On-Site)
7 Months ago
Zscaler - Senior Partner Marketing Manager, Public Sector

Zscaler

United States (Remote)
1 Month ago
The Walt Disney Company - Assistant Manager, Franchise Marketing

The Walt Disney Company

Minato City, Tokyo, Japan (On-Site)
3 Months ago
Bandai Namco - Assistant Trade Marketing (intern)

Bandai Namco

Lyon, Auvergne-Rhône-Alpes, France (On-Site)
1 Month ago
Hologate  - Marketing Manager

Hologate

Munich, Bavaria, Germany (On-Site)
2 Months ago
WebFX - Jr. Marketing Sales Strategist

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
8 Months ago
Dentsu - Senior Associate - Marketing Science

Dentsu

London, England, United Kingdom (Hybrid)
2 Weeks ago
Pivotroots - Head of Business Growth & Marketing (Mat Cover)

Pivotroots

London, England, United Kingdom (Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

About The Company

We love games, we play games, we grow games—from anywhere in the world. Will you add the next country to our map? DO YOU WANT TO WORK WITH US?We Want to Meet You! Our recruiters are always searching for top talent to help us build and deliver the future of mobile game growth to studios and brands around the world.
View All Jobs

Get notified when new jobs are added by Yodo1

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug