Games Marketing Lead

Overview

🔥 Forbes’ Top 30 Companies for Remote Jobs in 2023 & 2024 🔥

You will: Build our global marketing strategy for PC and mobile games, owning the vision from initial launches through long-term growth.

Must have: 5 + years of experience in games marketing, with a proven track record of successfully launching and sustaining at least one title for over two years

Who We Are | What We Do

At Yodo1, we simplify mobile game growth.

With billions of downloads across our portfolio, Yodo1 is a partner for mobile game growth at every stage—from helping developers monetize their first game to bringing iconic brands into major mobile titles.

Taking over a decade of experience publishing and growing games like Crossy Road, Rodeo Stampede, and Ski Safari into global hits, we provide products and services that range from helping new arrivals to the app store optimize ad revenue, driving a 50x player increase for games such as Animal Revolt Battle Simulator, and bringing iconic IP from companies like Hasbro, Paramount, Legendary, and MGA to globally-recognized studios the likes of Rivergame, Candivore, 37Games, and more.

We love games, we play games, we grow games.

What We Believe | How We Work

We believe in the future and power of the mobile gaming industry and that everyone deserves an equal opportunity to build a life they love through games—from anywhere in the world.

We believe you know when and where you do your best work. We are fully remote by design and we WFA: Work From Anywhere. We don’t impose hours or limit time off.

We are driven by performance and we experiment often. We care about impact, not titles.

Who We’re Looking For

Yodo1 is looking for a professional who will own the marketing vision and strategy for our PC and mobile titles, from global launches through long-term campaigns that keep games thriving for years.

You are:

• Focused on impact. You understand the 80/20 rule and focus on activities that matter.
• Performance-driven and growth-oriented. You have an intrinsic will to succeed while unafraid to try, fail, and learn by experimenting with new approaches and testing ideas.
• Cooperative. You help others succeed; you give and receive feedback well.
• Relentlessly curious. You ask questions.
• Humble. You ask for help; you are quick to admit and learn from your mistakes.
• SMART. You work and communicate in ways that are Specific, Measurable, Actionable, Relevant, and Time-bound.

What We Expect

You will:

• Lead the creation and execution of marketing strategies for PC and mobile games, covering brand, community, PR, partnerships, and performance marketing.
• Drive Launches & Updates: Oversee high-impact marketing campaigns for new game releases and major updates, ensuring strong awareness, engagement, and adoption.
• Sustain Long-Term Success: Develop marketing programs that maintain visibility, grow player communities, and extend the lifecycle of games over multi-year spans.
• Shape and evolve the positioning, messaging, and creative direction of each title, making sure campaigns resonate with global gaming audiences
• Partner with community and social teams to foster vibrant, loyal player communities and amplify word-of-mouth.
• Oversee Growth & UA: Provide direction for user acquisition and paid campaigns as part of broader integrated marketing strategies
• Lead & Inspire Teams: Build and mentor a multidisciplinary marketing team, fostering collaboration and innovation.
• Use insights from analytics, attribution, and player behavior to optimize campaigns and ensure measurable results.

You must have:

• 5+ years of experience in games marketing with proven success in PC and/or mobile games (experience in both is highly desirable).
• Track record of launching and sustaining at least one successful title globally for 2+ years.
• Broad expertise across marketing disciplines: brand, community, PR/communications, partnerships, and user acquisition.
• Strong knowledge of gaming audiences, player lifecycles, and monetization models (F2P, subscription, premium, live ops).
• Demonstrated ability to build and lead high-performing teams

You Might have:

• Experience with console titles in addition to PC/mobile.
• Background in community-driven marketing (influencers, esports, streaming, social activations).
• Familiarity with global go-to-market campaigns and regional market strategies.
• Experience sustaining long-lived games (MMOs, strategy, RPGs, or other multi-year performers).

What We Offer

Compensation. We pay based on qualifications, experience, and fit for the role. We provide an allowance to purchase your own device or equipment and offer variable compensation through our annual bonus program.

Growth. We offer an environment where you will have the trust and freedom to try, fail, learn fast, and make a real impact while accelerating your career, and where anyone with a great idea can pitch it directly to our management team.

WFA. Work from anywhere in the world, travel when and where you like, get paid in your currency of choice, and enjoy flexible hours and unlimited paid time off.

Community. Work with an energetic, fast-learning, supportive, and diverse team of Yodies across six continents and 30+ countries who share and support new ideas and get things done.

Ready to change the game for mobile game developers and build your career from anywhere?

APPLY NOW

Our Recruitment Process

• Submit our application form
• Pre-interview task
• Live interviews
• Reference checks
• Offer