Growth Marketing Manager

Lulalend

4-7 Years | Cape Town, South Africa (On Site) | Full Time | 1 day ago

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Job Summary

The Growth Marketing Manager is responsible for designing and executing data-led growth initiatives to increase acquisition and conversion for funding and banking products. This includes website optimization, conversion rate improvements, managing paid digital agencies, and supporting brand-aligned campaigns. Key responsibilities involve planning full-funnel strategies, owning website performance as a conversion engine, overseeing paid digital agencies, ensuring brand consistency in campaigns, conducting experimentation and analytics, and collaborating cross-functionally with Product, Sales, CRM, and Data & Insights teams.

Must Have

Plan and execute full-funnel initiatives that drive demand, acquisition, and conversion.
Identify and resolve potential bottlenecks within the customer conversion funnel.
Own website performance as a conversion engine.
Analyse user behaviour to identify friction points.
Scope and run A/B tests for landing pages, forms, and copy variants.
Work with media agencies to set and deliver against growth targets and budgets.
Ensure growth campaigns are consistent with brand tone and visual identity.
Track and interpret performance using analytics dashboards (GA4, Looker/Data Studio).
4–7 years in growth marketing, digital marketing, or performance roles.
Demonstrated experience improving website conversions.
Experience managing paid channels via agencies.
Exposure to brand messaging and campaign delivery.

Good to Have

B2B SaaS experience
Fintech experience
Complex product experience

Job Description

OVERALL PURPOSE

The Growth Marketing Manager is responsible for designing and executing data-led growth initiatives that increase acquisition and conversion across funding and banking products. This includes website optimisation, conversion rate improvements, managing paid digital agencies, and supporting brand-aligned campaigns that drive measurable pipeline impact.

KEY RESPONSIBILITIES:

Growth & Funnel Strategy

Plan and execute full-funnel initiatives that drive demand, acquisition, and conversion.
Identify and resolve potential bottlenecks within the customer conversion funnel.
Partner with Sales and Product to understand signals that indicate quality leads and opportunities to remove barriers and attract high-quality leads.

Website & Conversion Rate Optimisation (CRO)

Own website performance as a conversion engine.
Analyse user behaviour (heatmaps, funnels, scroll depth, drop-off) to identify friction points.
Scope and run A/B tests for landing pages, forms, and copy variants.
Brief UX and content teams on improvements that will reduce friction.
Maintain a CRO experimentation backlog and report learnings.

Paid Digital Agency Oversight

Work with the media agency to set and deliver against growth targets and budgets, optimise audience segmentation and messaging, review creative variants and performance insights and, ensure strong attribution clarity and ROI.
Drive accountability in accordance with cost efficiency and funnel quality.

Brand-Aligned Campaign Delivery

Ensure growth campaigns are consistent with brand tone and visual identity.
Work with internal creative and content teams to ensure clarity and relevance of assets.
Support product launches with tailored landing pages and acquisition flows.

Experimentation & Analytics

Test new channels, partnerships, targeting approaches, and content formats.
Set hypotheses and success criteria before campaign launch.
Track and interpret performance using analytics dashboards (GA4, Looker/Data Studio).
Share insights, trends, and recommendations through monthly or post-campaign reports.

Cross-Functional Collaboration

Partner closely with Product on feature positioning, Sales on the quality of leads , CRM on nurture journey alignment and Data & Insights on segmentation, audience targeting and insights.