Head of Demand Gen, Enterprise

Scrunch AI is seeking a Head of Enterprise Growth Marketing to lead and scale the enterprise marketing pipeline end to end. This senior leadership role involves defining enterprise growth strategy, managing and growing a high-performing SDR team, and partnering deeply with Sales to drive pipeline creation, acceleration, and revenue impact. The successful candidate will build predictable enterprise growth engines, architect full-funnel programs, and continuously optimize performance with a focus on enterprise pipeline as the key metric.

Must Have

• Own the enterprise marketing pipeline target and performance.
• Define enterprise growth strategy, annual planning, forecasting, and reporting.
• Build a predictable enterprise growth engine that is channel agnostic.
• Establish clear attribution, metrics, and operating cadence tied to pipeline and revenue.
• Architect and oversee full-funnel enterprise programs (outbound pipegen, ABM, events, executive experiences, partner plays, strategic gifting).
• Design multi-channel programs that feel bespoke and high-signal.
• Leverage AI and modern tooling to personalize at scale and increase team leverage.
• Own the SDR function for enterprise, including hiring, onboarding, coaching, and performance management.
• Define SDR targeting, account strategy, sequencing, and handoff in close partnership with Sales leadership.
• Partner hand-in-hand with Enterprise Sales leadership to align on ICPs, account lists, deal strategy, and pipeline goals.
• Enable AEs with timely, relevant plays that support deal creation and acceleration.
• Track performance across the full funnel, focusing on pipeline as the North star metric.
• Regularly report results, insights, and recommendations to executive leadership.
• 8–12+ years of B2B growth, demand gen, or ABM experience focused on enterprise buyers.
• Proven experience owning an enterprise pipeline number and forecasting against it.
• People management experience, including building and leading SDR teams or enterprise-focused growth functions.
• Demonstrated success designing programs that generated meaningful enterprise pipeline and revenue.
• Strong understanding of enterprise buying motions, longer deal cycles, and multi-stakeholder sales.
• Ability to operate at both strategic and executional levels in a fast-moving startup environment.
• Deep familiarity with modern growth, intent, analytics, and automation tools.

About Scrunch

Scrunch, a venture-backed startup, is on a mission to bring brands to an AI-first future—where people increasingly rely on LLMs to discover, understand, and act on information that matters to them.

As AI search and conversational agents replace traditional web search and browsing, Scrunch helps marketing teams rethink how their products and services are discovered and surfaced on AI platforms like ChatGPT, Claude, Gemini, and more—working with AI platforms, not against them. This shift represents the biggest change to marketing since the dawn of the internet.

With $26M in backing from Mayfield Fund, Decibel, Homebrew, GTM Capital, and leading Silicon Valley founders and operators, Scrunch has scaled rapidly since commercial launch. Today, more than 500 paying brands—including Fortune 500 companies like Lenovo, category-defining brands like Skims, and breakout startups like Clerk—use the platform.

About the Role

We’re hiring a Head of Enterprise Growth Marketing to own and scale our enterprise marketing pipeline end to end.

This is a senior leadership role for someone who has built enterprise pipegen motions from the ground up and knows not just how to define an effective strategy but how to execute and turn said strategy into predictable, repeatable pipeline.

You’ll fully own the enterprise marketing pipeline number, manage and grow a high-performing SDR team, and partner deeply with Sales to drive pipeline creation, acceleration, and revenue impact.

You won’t just run programs—you’ll define the enterprise growth motion, set the operating model, and build the systems, team, and playbooks that power long-term scale.

Your north star: Enterprise pipeline.

What You’ll Do

Own Enterprise Growth & Pipeline

• Own the enterprise marketing pipeline target and performance against it.
• Define enterprise growth strategy, annual planning, forecasting, and reporting.
• Build a predictable enterprise growth engine that’s channel agnostic (everything from warm intros to outbound to targeted ABM).
• Establish clear attribution, metrics, and operating cadence tied to pipeline and revenue.

Lead Enterprise programs

• Architect and oversee full-funnel enterprise programs including outbound pipegen, ABM, events, executive experiences, partner plays, and strategic gifting.
• Design multi-channel programs that feel bespoke and high-signal, not high-volume.
• Leverage AI and modern tooling to personalize at scale and increase team leverage.
• Set creative direction in partnership with design to ensure consistency, quality, and differentiation.

Build & manage the SDR function

• Own the SDR function for enterprise, including hiring, onboarding, coaching, and performance management.
• Define targeting, account strategy, sequencing, and handoff in close partnership with Sales leadership.
• Ensure SDR activity is tightly integrated with marketing signals, events, and campaigns.
• Continuously evolve the SDR + marketing motion as the company scales.

Deep Sales Partnership

• Partner hand-in-hand with Enterprise Sales leadership to align on ICPs, account lists, deal strategy, and pipeline goals.
• Enable AEs with timely, relevant plays that support deal creation and acceleration.
• Act as a strategic thought partner to Sales on where to invest for the highest enterprise pipeline return.

Measurement, Optimization & Leadership

• Track performance across the full funnel—focusing on pipeline as your North star metric; not just MQLs or engagement.
• Regularly report results, insights, and recommendations to executive leadership.
• Test, learn, and iterate—scaling what works and sunsetting what doesn’t.
• Build and mentor a high-performing enterprise growth team over time.

What You’ll Bring

• 8–12+ years of B2B growth, demand gen, or ABM experience focused on enterprise buyers.
• Proven experience owning an enterprise pipeline number and forecasting against it.
• People management experience, including building and leading SDR teams or enterprise-focused growth functions.
• Demonstrated success designing programs that generated meaningful enterprise pipeline and revenue.
• Strong understanding of enterprise buying motions, longer deal cycles, and multi-stakeholder sales.
• Ability to operate at both strategic and executional levels in a fast-moving startup environment.
• Deep familiarity with modern growth, intent, analytics, and automation tools—without being tool-dependent.
• High ownership mindset, strong judgment, and comfort operating with ambiguity.

Scrunch AI is an equal opportunity employer. We welcome people of all backgrounds, experiences, perspectives, and identities. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.