Growth Marketing Senior Associate

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

DraftKings is looking for a self-starter with strong campaign management skills and a data-driven mindset to focus on digital marketing. You’ll work in a fast-paced environment and leverage your prior experience to bring new and exciting campaigns to life. You will be an integral part of the Growth Marketing team and manage the creative workflow and delivery for critical acquisition & retention moments across DraftKings' products. Our company is agile and values transparency, high levels of autonomy, and cross-functional collaboration.

What you’ll do as a Growth Marketing Sr Associate

• Develop digital media buying strategies across Paid Social channels for our products.
• Launch & optimize new user acquisition campaigns across Paid Social channels to meet larger team goals, KPIs, and results.
• Identify and execute A/B tests to draw insights critical for growth and optimization.
• Conceptualize new and innovative ads, collaborating cross-functionally with creative, brand, and product.
• Coordinate cross-functionally with Marketing, Operations, and Product teams to develop compelling marketing campaigns that drive user acquisition or drive user retention.
• Analyze campaign performance for cross-functional stakeholders and collaborate with our Marketing Analytics team for insights & next steps.
• Lead day to day communication with external agency and ad partners

What you’ll bring

• Bachelor’s degree in Marketing, Business, Economics, Mathematics, or a related field and/or at least 2-3 years of experience with digital marketing.
• Knowledge in digital media optimization, including A/B testing, conducting analysis on ad buys, and understanding of bidding algorithms or manual bidding approaches.
• Solid understanding of ad inventory, ad platforms, and best practices where actively buying media.
• Well organized and great attention to detail, with the ability to work on multiple projects simultaneously, often under challenging time constraints.
• Proficient in Excel; SQL is helpful
• A passion for sports and gaming is a plus.
• Willingness to work unconventional hours around sports calendar and tentpole moments