Head of Awareness Marketing

Company Overview

Deepgram is the leading voice AI platform for developers building speech-to-text (STT), text-to-speech (TTS) and full speech-to-speech (STS) offerings. 200,000+ developers build with Deepgram’s voice-native foundational models – accessed through APIs or as self-managed software – due to our unmatched accuracy, latency and pricing. Customers include software companies building voice products, co-sell partners working with large enterprises, and enterprises solving internal voice AI use cases. The company ended 2024 cash-flow positive with 400+ enterprise customers, 3.3x annual usage growth across the past 4 years, over 50,000 years of audio processed and over 1 trillion words transcribed. There is no organization in the world that understands voice better than Deepgram.

Company Operating Rhythm

At Deepgram, we expect an AI-first mindset—AI use and comfort aren’t optional, they’re core to how we operate, innovate, and measure performance.

Every team member who works at Deepgram is expected to actively use and experiment with advanced AI tools, and even build your own into your everyday work. We measure how effectively AI is applied to deliver results, and consistent, creative use of the latest AI capabilities is key to success here. Candidates should be comfortable adopting new models and modes quickly, integrating AI into their workflows, and continuously pushing the boundaries of what these technologies can do.

Additionally, we move at the pace of AI. Change is rapid, and you can expect your day-to-day work to evolve just as quickly. This may not be the right role if you’re not excited to experiment, adapt, think on your feet, and learn constantly, or if you’re seeking something highly prescriptive with a traditional 9-to-5.

The Opportunity

Now that we have over 1,000 paying customers and are growing over 100%, we are looking for an awareness marketing leader to put Deepgram on the map! This role reports directly to the CMO and plays an instrumental role in driving Deepgram’s long-term success.

If you are a modern, AI-forward brand and awareness leader—versatile in all aspects of driving awareness, including social media, PR, AR, influencers, video, digital and print advertising (yes, we will be buying highway billboards)—you may be the perfect candidate to join our team. We’re looking for someone who doesn’t just follow trends, but sets them—an inventive, boundary-pushing thinker who knows how to break through the noise and lead markets with bold ideas. In this role, you will work alongside the CMO in a highly visible position with frequent touchpoints to the CEO and executive team. This is a career-making opportunity to shape the public face of one of AI’s most exciting companies. You’ll architect and execute the integrated awareness engine that drives Deepgram’s next phase of growth — spanning PR, content, social, and iconic brand moments.

What You'll Do

PR / Influencer Marketing

• Build and maintain strong relationships with media, analysts, and key influencers
• Develop and drive a strategic comms roadmap to elevate our industry profile
• Manage PR agencies and press opportunities to secure top-tier coverage

Digital and Print Advertising

• Own awareness advertising campaigns across digital, podcast, OOH, and print
• Collaborate with growth marketing on integrated campaign planning
• Drive creative development for high-impact brand moments

Social Media

• Set the awareness strategy for Deepgram’s social channels to amplify our voice and reach
• Create and curate compelling content that engages the AI and developer ecosystems
• Establish KPIs and grow our audience, influence, and engagement across platforms

Brand

• Refine and scale Deepgram’s brand positioning and identity across all channels
• Ensure consistent brand execution across product, web, content, campaigns, and comms
• Partner with design and web teams to evolve our visual identity and tone

Video

• Lead the strategy and execution for brand-forward video storytelling
• Partner with creative and product marketing teams to develop thought leadership and brand narrative content
• Drive distribution through owned and earned channels

How We Measure Success In This Role:

• Significant elevation of Deepgram brand recognition across the voice AI and enterprise ecosystems
• Measurable increase in perception of Deepgram as a modern, AI-forward brand
• Strong growth in reach and engagement across social channels
• Creation and placement of standout digital and print ads that build lasting brand equity

It’s Important To Us That You Have

• 7+ years across brand and awareness functions, including social, PR, AR, influencers, video, and advertising
• Proven track record of building B2B brands and driving measurable awareness
• Social media fluency, especially in developer- and AI-centric communities, paired with a strong following within key social media ecosystems
• Outstanding storyteller with a strong visual and narrative sensibility
• Experience working in high-growth tech environments with small, scrappy teams
• Track record of leading disruptive brand campaigns that challenged convention and broke through crowded markets
• Creative risk-taker who thrives on building new playbooks, not repeating old ones
• High energy, high motivation, high intelligence, high curiosity. In it for the love of the game.

Preferred Experience

• Experience marketing to developers or in a technical B2B company
• Demonstrated success leading or mentoring a small, high-performing team
• Experience working closely with founders or executive teams to drive brand narrative

Our tech advantage is end-to-end deep learning, but our strength lies in our diversity of people, ideas, and experiences that allow our company to create amazing STT products for people who are true innovators in the field. We believe every voice should be heard—and understood—from our transcriptions to our customers to our employees. Come join our revolution to unlock the power of voice technology for everyone. We want to hear what you’ve got to say!

Backed by prominent investors including Y Combinator, Madrona, Tiger Global, Wing VC and NVIDIA, Deepgram has raised over $85 million in total funding. If you're looking to work on cutting-edge technology and make a significant impact in the AI industry, we'd love to hear from you!

Deepgram is an equal opportunity employer. We want all voices and perspectives represented in our workforce. We are a curious bunch focused on collaboration and doing the right thing. We put our customers first, grow together and move quickly. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate.

We are happy to provide accommodations for applicants who need them.