Head of Growth Marketing

Attio is building the first AI-native CRM and is seeking a Head of Growth Marketing to lead customer acquisition, reporting to the VP of Marketing. This senior, high-impact role focuses on scaling demand generation across paid, organic, and lifecycle channels, specifically targeting mid-market customers. Responsibilities include driving multi-channel paid campaigns, building organic growth loops, developing targeted programs, optimizing lifecycle and retention, championing conversion optimization, and scaling a high-performing growth function. The role also involves owning growth analytics, tracking KPIs, and fostering cross-departmental alignment.

Must Have

• 12+ years of experience in growth marketing within B2B tech or product-led organizations.
• Proven ability to design and execute strategies targeting mid-market customers.
• Deep experience in building and scaling B2B growth marketing functions.
• Comprehensive understanding of social, CRO, and lifecycle marketing.
• Proven success driving adoption and revenue in PLG environments.
• Advanced ability to analyse data, extract insights, and build actionable strategies.
• Clear communicator and collaborative partner across Finance, Product, Sales, and Marketing.
• Proven track record of leading high-performing teams.

Good to Have

• LLMO or AI-native marketing experience.

Attio is on a mission to redefine CRM for the AI era.

We’re building the first AI-native CRM — designed for the most ambitious go-to-market teams. We recently announced our $52M Series B, led by GV (Google Ventures), with support from Redpoint, Balderton, Point Nine, and 01A. Our team thrives on solving complex technical challenges, delighting our users, and setting a new standard for the industry.

About the role

Our Marketing team shapes how the world sees and experiences Attio. We think strategically, move fast, and obsess over quality — from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth.

We’re looking for a Head of Growth Marketing to lead Attio’s growth efforts — focusing on customer acquisition and reporting to the VP of Marketing.

This is a senior, high-impact role suited to a proven B2B growth leader with experience driving results in mid-market environments, complementing Attio’s strong foundation in SME and start-up growth.

What you'll do

Lead the Growth Engine: Own and scale Attio’s demand generation strategy across paid, organic, and lifecycle channels — building a sophisticated, data-driven growth engine that targets and converts mid-market customers.

Drive Paid Acquisition: Design, launch, and optimise multi-channel paid campaigns (search, social, display, and beyond) that deliver measurable acquisition, ROI, and pipeline growth in a B2B context.

Build Organic Growth Loops: Experiment with and scale community, referral, and LLMO strategies to fuel sustainable, organic growth.

Develop Targeted Programmes: Create and manage audience-specific initiatives (e.g. start-up programmes, affiliate partnerships, and mid-market outreach programmes) that expand reach and accelerate adoption.

Optimise Lifecycle & Retention: Develop lifecycle marketing programmes that drive activation, conversion, and engagement across the funnel — ensuring efficient acquisition and retention of mid-market accounts.

Champion Conversion Optimisation: Collaborate with the marketing site team to lead pre-activation CRO experiments, and partner with Product to drive post-activation optimisations that improve conversion and engagement.

Scale a High-Performing Growth Function: Build, mentor, and scale a cross-functional growth organisation — spanning performance, lifecycle, and data — while leading cross-departmental initiatives that align Marketing, Sales, and Product around shared growth goals.

Measure, Forecast & Report: Own growth analytics and performance reporting, partnering with Finance to track and forecast key KPIs such as sign-ups, sales pipeline, CAC, and ROI, ensuring full transparency and accountability.

What you’ll bring

Extensive Growth Marketing Experience: 12+ years of experience in growth marketing, with a strong track record of success across paid, organic, and owned channels within B2B tech or product-led organisations.

Mid-Market B2B Expertise: Proven ability to design and execute strategies that target mid-market customers — ideally within product- or technology-focused firms — and demonstrated success driving growth for companies with 500–1,000+ employees.

Leadership in Scaling Growth Functions: Deep experience in building and scaling B2B growth marketing functions, including defining strategy, leading cross-functional initiatives, and operationalising growth at scale.

Full-Funnel Strategic Insight: Comprehensive understanding of social, CRO, and lifecycle marketing, with bonus points for LLMO or AI-native marketing experience.

Product-Led Growth Mindset: Proven success driving adoption and revenue in PLG environments through experimentation, activation, and data-led optimisation.

Analytical & Data-Driven Thinking: Advanced ability to analyse data, extract insights, and build actionable strategies grounded in experimentation and measurable impact.

Exceptional Communication & Collaboration: A clear communicator and collaborative partner across Finance, Product, Sales, and Marketing teams, able to align diverse stakeholders around shared outcomes.

Inspiring Leadership: A proven track record of leading high-performing teams, fostering growth, accountability, and innovation while delivering exceptional results.

What does the hiring process look like?

Initial conversations

• 30-minute introductory call with a member of our Talent team
• 30-minute introductory chat with our VP Marketing
• 30-minute discussion with our Product Marketing Lead

Core interviews

• This stage includes four 30-minute conversations with key stakeholders, designed to explore your approach, experience, and leadership style from different perspectives.
• You’ll meet with our Head of Finance, VP Marketing, COO, and VP Sales — each discussion covers a distinct area with minimal overlap.
• We typically schedule these conversations on the same day or within 24 hours to create a smooth, cohesive experience — similar to a modern “on-site” stage.

Final stage

• 30-minute closing conversation with our CEO
• Optional team meet-and-greet (on request)
• Offer call (if it’s a mutual fit)

Compensation Range: £115K - £140K

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