Customer Education Lead

As a Customer Education Lead at Attio, you will define and drive how customers learn, adopt, and grow with the product. This high-impact role involves creating intelligent, AI-driven, multi-modal learning experiences to help customers gain value faster, building a foundation for scalable, self-service education that fuels product-led growth. You will design and deliver learning infrastructure, empowering customers to unlock Attio's full potential, reducing friction, increasing activation, and driving adoption.

Must Have

• Shape Attio’s customer education strategy and roadmap.
• Identify education opportunities through data analysis and customer dialogue.
• Create multi-modal, AI-first content (guides, videos, interactive experiences).
• Optimise content for humans and AI, ensuring accuracy and consistency.
• Collaborate cross-functionally with Support, Product, Engineering, Marketing.
• Design contextual learning experiences embedded in product workflows.
• Measure, iterate, and improve content performance and customer learning.
• Regularly speak with users to understand challenges and needs.
• 4+ years in customer education, technical writing, or content strategy in B2B SaaS.
• Exceptional content creation skills for technical documentation and video.
• Technical aptitude with APIs, coding concepts, and complex product ecosystems.
• Deep understanding of structuring knowledge for AI systems (LLMs).
• Experience leveraging AI for content creation and personalised learning.
• Data-driven approach to prioritising initiatives and measuring impact.
• Strong history of cross-functional collaboration.
• Exceptional organisational skills and ability to manage multiple projects.
• Experience operating in fast-moving, high-growth environments.

Good to Have

• Familiarity with CRM tools
• Familiarity with B2B go-to-market motions
• Familiarity with customer success operations

Attio is on a mission to redefine CRM for the AI era.

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We’re building the first AI-native CRM — designed for the most ambitious go-to-market teams. We recently announced our $52M Series B

, led by GV (Google Ventures), with support from Redpoint, Balderton, Point Nine, and 01A. Our team thrives on solving complex technical challenges, delighting our users, and setting a new standard for the industry.

About the role

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Our Support team is central to how customers experience Attio. With a 98% CSAT average over the past six months, we hold ourselves to exceptionally high standards across every interaction and touchpoint. Supported by a powerful stack — including Intercom, Guru, Linear, Slack, Productboard, Storyblok, and Notion — we work collaboratively to deliver clarity, precision, and care at scale.

As a Customer Education Lead, you’ll define and drive how customers learn, adopt, and grow with Attio. You’ll create intelligent, AI-driven, multi-modal learning experiences that help customers get value faster, building the foundation for scalable, self-service education that fuels product-led growth.

This is a high-impact role at the intersection of support, product education, and AI optimisation — ideal for someone who combines strategic thinking with hands-on execution, thrives in fast-paced environments, and takes pride in simplifying the complex for thousands of users around the world.

What you'll do

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In this role, you’ll design and deliver the learning infrastructure that empowers Attio’s customers to thrive — helping them unlock the full potential of our product while reducing friction, increasing activation, and driving adoption.

Shape Attio’s customer education strategy: Define the vision and roadmap for self-service learning, creating content and systems that scale education globally.

Identify opportunities through data and dialogue: Analyse support queue data and engage directly with customers and internal SMEs to pinpoint high-impact education opportunities that reduce tickets and improve key PLG metrics (activation, retention, adoption).

Create multi-modal, AI-first content: Develop technical guides, video tutorials, and interactive learning experiences that make mastering Attio intuitive, engaging, and efficient.

Optimise for humans and AI: Build LLM-ready content with strong governance to ensure accuracy, consistency, and accessibility for both readers and AI tools.

Collaborate cross-functionally: Partner with Support, Product, Engineering, and Marketing to integrate educational experiences into the broader customer journey.

Design contextual learning experiences: Deliver the right content at the right moment by embedding personalised education into in-product workflows, support tools, and lifecycle communications.

Measure, iterate, and improve: Own the full content lifecycle — from strategy and creation to distribution and performance. Track engagement, deflection, and retention to continuously enhance the customer learning experience.

Stay close to the customer: Speak with users regularly to deepen understanding of their challenges and ensure all educational content reflects real-world needs and insights.

What you’ll bring

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We’re looking for a customer-obsessed educator who can turn complex ideas into clear, actionable learning experiences — someone who combines creative storytelling with technical fluency and operational discipline.

Proven experience: 4+ years in customer education, technical writing, or content strategy within B2B SaaS, with a strong track record of building impactful self-service education programmes.

Exceptional content creation skills: Skilled in producing technical documentation, editing video tutorials, and designing multi-format learning experiences.

Technical aptitude: Comfortable with APIs, coding concepts, and complex product ecosystems. You simplify technical topics without losing depth or accuracy.

AI-driven content strategy: Deep understanding of structuring knowledge for AI systems (LLMs), including semantic markup, governance frameworks, and AI-readable knowledge bases.

Innovative use of next-generation tools: Experience leveraging AI to accelerate content creation, personalise learning, and deliver intelligent educational systems.

Analytical and outcome-focused: Data-driven approach to prioritising initiatives and measuring their impact on activation, retention, and customer success.

Collaborative mindset: Strong history of working cross-functionally with Product, Engineering, Marketing, and Success teams to create cohesive and impactful content.

Operational excellence: Exceptional organisational skills, with the ability to manage multiple projects, balance strategy with execution, and bring structure to ambiguity.

Start-up mentality: Experience operating in fast-moving, high-growth environments; comfortable iterating quickly and scaling impact through innovation.

Bonus: Familiarity with CRM tools, B2B go-to-market motions, or customer success operations.

What does the hiring process look like?

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Applicants can expect the following:

• Initial Conversations

• 30-minute introductory chat with a member of our Talent team

• 30-minute track record interview with our Head of Support

• Core Interviews

• 30-minute session with our Head of Success to explore collaboration, technical problem-solving, and culture fit

• Take-home exercise followed by a 45-minute discussion to review your approach and insights

• 30-minute executive with our COO focused on program development, impact, and alignment with company goals

• Final Stage

• 30-minute closing conversation with our CEO

• Optional team meet-and-greet (on request)

• Offer call (if it’s a mutual fit)

Compensation Range: £65K - £95K