Head of Marketing

The position

Job description

Who are we? 📌

Koala Interactive is a fast-growing, human-sized company, in charge of Wyylde, the social network that allows exploring the diversity of sexual practices, in a secure environment. Leader in France since 2016, Wyylde has over 7 million registered users and 700,000 visits per day. After the successful acquisition of NSF (Nuit Sans Folie) in 2020, and our expansion in Italy, Spain, and Germany, we are looking to strengthen our team with passionate talents to continue our international adventure.

Our values: Freedom, Respect, Responsibility. They are not just words, but the foundation of our company culture.

At Koala Interactive, you will have the opportunity to work in an environment that values your creativity and autonomy, while respecting your work-life balance thanks to remote work.

Role 🎯

Develop and execute the company's marketing and commercial strategy to increase its notoriety, attract and retain users, and maximize revenue.

Missions and Responsibilities ✅

• Elaborate and pilot the marketing plan by integrating all levers of the marketing mix.
• Analyze markets to identify growth opportunities.
• Implement a full-funnel omnichannel strategy to maximize acquisition, conversion, retention, and monetization.
• Develop and optimize user journeys to improve experience and loyalty.
• Define clear objectives and measure their impact using KPIs.
• Develop brand awareness by optimizing its digital and offline presence.
• Manage the marketing budget and optimize the ROI of implemented actions.
• Detect emerging trends and anticipate market evolutions.
• Supervise the organization of events (online and in-person).
• Build and maintain strategic relationships with media, influencers, and key partners.
• Propose and test marketing innovations to continuously improve performance.
• Manage, structure, and develop the marketing team.

Skills ⭐

Hard Skills

• Experience: Minimum 7 years in marketing, including 5 years in a similar role.
• Languages: Fluent English is mandatory.
• Expertise: Branding & brand image (brand content, tone of voice, storytelling).
• Strategy: Press relations, media management, influence marketing, and strategic partnerships.
• Marketing & Analysis: Inbound/outbound strategies, competitive intelligence, trend analysis, marketing studies.
• Management & Coordination: Partners (agencies, freelancers, consultants), marketing budget, reporting, and performance analysis.
• Operations & Events: Cross-channel marketing supervision, organization of physical and digital events.
• Continuous Improvement: Development of optimized processes and integrated full-funnel vision to maximize user experience.

Soft Skills

• Creativity & Innovation: Ability to propose innovative ideas and innovate.
• Leadership: Ability to unite and motivate a team.
• Rigor & Organization: Efficient management of priorities and projects.
• Versatility & Adaptability: Ability to evolve in a constantly changing environment.
• Communication & Interpersonal skills: Excellent internal and external communication skills, diplomacy, and ease of relationship.
• Autonomy & Initiative: Proactive and ability to make decisions independently.

Details 💼

Benefits:

• Remote work: Flexible remote organization (for IDF residents) / Flex Office in Levallois Perret.
• Friendly events: Aperitifs, escape games, karaokes, indoor football, gaming, and much more.
• Motivating compensation: Annual performance bonus (12%).
• Employee savings: CET, PEE, PERCO for your future projects.
• Competitive social benefits: SWILE Restaurant Card, ALAN mutual insurance, external CE.

Recruitment process:

• HR interview
• Interview with the Head of Marketing
• Case study
• Interview with the CEO

For a policy in favor of the integration of people with disabilities, the proposed position is open to all.

For more information on our work environment: Koala Interactive | Welcome to the Jungle.