Head of Membership & Loyalty

Position Overview

The Head of Membership & Loyalty Marketing will shape Guardian’s future of customer engagement by building a world-class membership and loyalty ecosystem. This leader will position the membership platform as a strategic brand asset—a hub that delivers value beyond insurance, fosters lifelong relationships, and reinforces Guardian’s purpose of inspiring well-being across mind, body, and wallet. They will oversee the digital platform vision, design a data-driven tiered strategy, and develop a pipeline of offers and experiences that strengthen customer trust, loyalty, and lifetime value.

Key Responsibilities

Strategy & Vision

• Define Guardian’s membership and loyalty vision as a signature brand experience that differentiates us in the financial services industry.
• Architect a data-based tiered program that rewards long-term relationships and adapts to customer needs.
• Build a product and offer pipeline that extends Guardian’s brand promise (financial tools, well-being benefits, exclusive partner experiences).
• Position the membership platform as a core Guardian asset that reinforces brand equity and customer advocacy.

Digital Platform & Experience

• Partner with product, technology, and brand teams to build a seamless, personalized membership hub (web, app, portal).
• Ensure the platform integrates financial well-being tools, content, and services with loyalty features like tiering, gamification, and exclusive access.
• Make the platform a daily-use digital touchpoint that brings Guardian’s brand promise to life.

AI & Digital Innovation

• Champion the integration of AI-driven solutions to personalize membership experiences and optimize loyalty strategies.
• Leverage machine learning and predictive analytics to enhance tier progression, offer relevance, and customer engagement.
• Drive innovation in digital touchpoints by incorporating conversational AI, intelligent recommendations, and automated service features.
• Stay ahead of emerging technologies and trends in loyalty marketing, ensuring Guardian’s platform remains cutting-edge and competitive.

Program Development & Execution

• Launch and scale tiered membership and loyalty programs that deepen retention and create measurable value for customers.
• Curate offers and experiences that blend financial confidence with lifestyle well-being (e.g., retirement readiness tools, wellness partnerships, digital health benefits).
• Deliver integrated campaigns that position membership as a pillar of the Guardian brand.

Customer Insights & Analytics

• Leverage data and predictive modeling to inform tier progression, offer design, and personalized journeys.
• Own KPIs that connect membership to both business and brand impact: enrollment, retention, tier migration, NPS, trust, and lifetime value.
• Build frameworks that show how the membership platform drives brand affinity and enterprise growth.

Enterprise & Cross-Functional Leadership

• Partner with brand, product, distribution, data, technology, legal and finance teams to embed membership into Guardian’s broader customer ecosystem.
• Work with executive leadership to position membership as a growth lever and long-term brand differentiator.
• Lead agency and technology relationships to expand the reach and impact of the platform.

Qualifications

• 10+ years of progressive marketing experience, with at least 5 years in loyalty, membership, or CRM leadership.
• Proven success in building tiered loyalty strategies and digital platforms that act as brand assets.
• Deep understanding of customer data, analytics, and personalization in financial services or related industries.
• Experience developing offer pipelines that integrate financial products with lifestyle and wellness benefits.
• Strong executive presence and cross-functional leadership experience.

Success in Role

• Guardian membership platform recognized as a signature brand differentiator in the industry.
• Growth in membership enrollment, tier migration, and long-term policyholder retention.
• A robust pipeline of offers that extend Guardian’s role in customer well-being.
• A digital platform that becomes a trusted hub for financial confidence and lifestyle value.
• A motivated team known for driving measurable results and advancing Guardian’s brand promise.

Salary Range:

$129,500.00 - $212,750.00

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits. Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits._

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Accommodations

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact applicant_accommodation@glic.com.

Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.

About Guardian

Every day, Guardian helps our 29 million customers realize their dreams through a range of insurance and financial products and services. Our Purpose, to inspire well-being, guides our dedication to the colleagues, consumers, and communities we serve. We know that people count, and we go above and beyond to prepare them for the life they want to live, focusing on their overall well-being — mind, body, and wallet. As one of the largest mutual insurance companies, we put our customers first. Behind every bright future is a GuardianTM. Learn more about Guardian at guardianlife.com.