HP Store International Workstation Business Manager

8 Minutes ago • 5 Years +

Business Development

Job Description

Seeking a dynamic and commercially driven Workstation Business Manager to join the HP Store International team. This role focuses on driving growth in the direct-to-customer Workstation business across EMEA and APJ markets. Responsibilities include defining and executing commercial strategy, collaborating with cross-functional teams, providing product knowledge and sales guidance to Workstation Sales Specialists, analyzing market trends, owning the business plan, and driving cross-sell/upsell initiatives to ensure a best-in-class customer experience.

Good To Have:

Experience in managing Workstation or high-performance computing categories
Familiarity with AI PC trends and e-commerce
Fluency in additional languages

Must Have:

Lead the commercial strategy for Workstation products across HP Store International
Act as the primary point of contact for Workstation Sales Specialists in contact centres
Collaborate with Category, Marketing, Sales, and Alliances teams
Analyse market trends and customer insights to inform product positioning
Own the business plan for the Workstation segment, including forecasting and performance tracking
Drive cross-sell and upsell initiatives, leveraging AI-based recommendations
Represent the Workstation business in internal forums and provide updates to senior leadership
Support onboarding and enablement of local market teams through training
Minimum 5 years’ experience in category management or commercial sales
Strong analytical skills with proficiency in Google Analytics, Tableau, and Excel
Excellent communication and stakeholder management skills
Comfortable working in a fast-paced, international environment
Self-starter with a structured approach and a collaborative mindset

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About the Role

We are seeking a dynamic and commercially driven Workstation Business Manager to join our HP Store International team. This role is central to driving growth in our direct-to-customer Workstation business across EMEA and APJ markets. You will be responsible for defining and executing the commercial strategy, collaborating with cross-functional teams, and ensuring the HP Store delivers a best-in-class customer experience.

Key Responsibilities

Lead the commercial strategy for Workstation products across HP Store International, covering both online (e-commerce) and offline (contact centre) sales channels.
Act as the primary point of contact for Workstation Sales Specialists in our contact centres, providing them with product knowledge, industry insights, and sales strategy guidance.
Collaborate with Category, Marketing, Sales, and Alliances teams to align on product launches, pricing, and promotional activities.
Analyse market trends and customer insights to inform product positioning and campaign planning.
Own the business plan for the Workstation segment, including forecasting, initiative execution, and performance tracking.
Drive cross-sell and upsell initiatives, leveraging tools like AI-based recommendations and customer profiling tools.
Represent the Workstation business in internal forums and provide regular updates to senior leadership.
Support the onboarding and enablement of local market teams through training and best practice sharing.

Key Performance Indicators (KPIs)

Revenue and margin growth for Workstation products.
HP Store share of business and market share uplift.
Campaign execution effectiveness and ROI.
Customer satisfaction and engagement metrics.

About You

Passionate about e-commerce and technology.
Minimum 5 years’ experience in category management or commercial sales, ideally in a digital or direct-to-consumer environment.
Strong analytical skills with proficiency in tools like Google Analytics, Tableau, and Excel.
Excellent communication and stakeholder management skills.
Comfortable working in a fast-paced, international environment.
Self-starter with a structured approach and a collaborative mindset.

Preferred Qualifications

Experience in managing Workstation or high-performance computing categories.
Familiarity with AI PC trends and e-commerce.
Fluency in English (verbal and written); additional languages a plus.

Job - Sales

Schedule - Full time

Shift - No shift premium (United Kingdom)

Travel -

Relocation -

Equal Opportunity Employer (EEO) -

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