In-development 3A Stylized Realistic Shooter PC Game - Promotion and Operation (Shenzhen)
Job Description
- Being an opinion leader or content creator in shooting games
- Ability to work in English or other foreign languages
- Responsible for promotion and operation of the PC+console shooting game in China, formulating promotion strategies for pre-order and launch periods, and coordinating with global versions for long-term operation promotion planning
- Responsible for creative planning and execution of promotional materials, PR, internet cafes, offline events, etc., to improve product pre-order and new user acquisition
- Formulate phased promotion plans based on local needs for the Chinese server, promote the production of in-game activities and resources, and coordinate with global versions as much as possible
- Collaborate with multiple overseas and domestic teams to ensure efficient information flow and consistent global IP operation tone
Business Introduction
TiMi Studio Group is a game development and operation team under Tencent Games. Upholding the vision of enhancing the entertainment quality for global players, TiMi has diligently cultivated various game segments, establishing leading core R&D capabilities both domestically and globally.
Since its establishment in 2008, TiMi has continuously launched multiple popular products across various categories including MOBA, RPG, shooting, racing, strategy, and casual games, possessing rich cross-platform development experience. Its works include well-known games such as Honor of Kings, QQ Speed, CrossFire: King of Shooter, Call of Duty Mobile, Tiantian Ailimin, Return to Empire, Pokémon UNITE, and Metal Slug: Awakening, providing excellent gaming entertainment experiences to hundreds of millions of users worldwide.
While expanding its categories, TiMi is also committed to exploring the social value of games through cultural and creative practices and esports exploration, empowering games and transmitting positive energy to more players.
Responsibilities
1. Responsible for promotion and operation of the PC+console shooting game in China, formulating promotion strategies for pre-order and launch periods, and coordinating with global versions for long-term operation promotion planning;
2. Responsible for creative planning and execution of promotional materials, PR, internet cafes, offline events, etc., to improve product pre-order and new user acquisition;
3. Formulate phased promotion plans based on local needs for the Chinese server, promote the production of in-game activities and resources, and coordinate with global versions as much as possible;
4. Collaborate with multiple overseas and domestic teams to ensure efficient information flow and consistent global IP operation tone.
Requirements
1. Bachelor's degree or above, with 3+ years of experience in promotion and operation for shooting games, PC game experience preferred;
2. Comprehensive and in-depth understanding of various marketing promotion methods, able to formulate effective creative solutions based on product characteristics and distribution strategies, and have relevant experience and resources to help implement them;
3. Unique insights into the market ecosystem operations related to original IPs, globally distributed games, and Steam games, capable of creatively promoting deep linkage of channels, content, communities, and other modules;
4. Passion for shooting games and deep understanding of the domestic shooting market.
Bonus Points
1. Being an opinion leader or content creator in shooting games;
2. Ability to work in English or other foreign languages.
