Influencer Sales Manager

3 Months ago • 3-5 Years • Influencer Marketing • $69,000 PA - $75,000 PA

Job Summary

Job Description

The Influencer Sales Manager at Team Liquid will focus on onboarding top influencers and content creators, ensuring a smooth process that aligns with the company's brand standards. The role involves building effective partnerships, managing campaigns from planning to execution, and collaborating across teams to create impactful content. Key responsibilities include pursuing and closing Influencer Sales Deals (ISDs) to achieve revenue goals, building relationships with influencers, guiding them through onboarding, and developing their content to resonate with Team Liquid fans and represent the brand effectively. This position requires providing feedback and development plans to talent, offering industry insights, and managing campaign terms, budgets, and logistics. The role also involves coordinating with internal teams to ensure initiatives meet operational standards and assisting with financial reporting.
Must have:
  • 3-5+ years in influencer marketing or talent management
  • Experience managing creator partnerships
  • Proven ability to meet revenue goals
  • Experience running campaigns
  • Proficiency in reviewing data for campaign insights
  • Excellent communication skills
  • Ability to travel up to 20% domestically and internationally
Good to have:
  • Record of establishing partnerships that meet or exceed revenue targets
  • Background in brand marketing or content strategy
  • Experience managing contracts, budgets, and financial aspects
Perks:
  • Bonus Opportunities

Job Details

The Opportunity:

Are you motivated by the idea of working with top influencers and content creators while implementing a smooth onboarding process that reflects Team Liquid's brand standards? Do you excel at building effective partnerships, managing campaigns from planning through execution, and coordinating across teams to produce impactful, brand-aligned content? If so, the Influencer Sales Manager role at Team Liquid could be a great fit.

As the Influencer Sales Manager, you’ll play a key role in expanding our brand’s reach by onboarding new talent to essential systems, promoting talent growth, and achieving revenue goals through creative campaigns and strategic partnerships. This position requires strong engagement with internal teams to ensure that talent-focused initiatives align with Team Liquid’s standards and vision.

Location: Los Angeles, CA. Candidates are required to be located in Los Angeles and be in our Facility in Santa Monica at least three to four days a week, depending on the event schedule.

What You'll Be Doing:

  • Pursue and close Influencer Sales Deals (ISDs), focusing on achieving sales targets and generating revenue through talent partnerships.
  • Build productive relationships with influencers, guiding them through onboarding processes and ensuring they increase familiarity with internal application tools
  • Act as the primary contact for talent, maintaining regular updates, providing guidance, and creating approaches that encourage talent alignment with our brand over time.
  • Work with talent to develop content that resonates with Team Liquid fans and represents the brand effectively.
  • Partner with internal teams to create fan-focused initiatives, and provide insights to enhance talent’s audience engagement.
  • Offer ongoing feedback and structured development plans to help talent grow in ways that align with Team Liquid’s brand. Contribute to structured growth paths that align with Team Liquid’s vision.
  • Act as a resource, providing industry insights and brand direction that empower talent to expand their influence.
  • Design and coordinate campaign terms with content creators to ensure alignment with both talent and Team Liquid’s goals.
  • Oversee the campaign process from planning through completion, reviewing engagement metrics to optimize future activations.
  • Develop proposals for talent engagements that align with campaign goals, budgets, and performance targets.
  • Manage logistics, including travel and expenses, to ensure smooth, cost-effective events for talent.
  • Work closely with BMC, S&P, and Commerce/Apparel teams to maintain unified campaign activities.
  • Utilize application tools for effective communication and task tracking.
  • Coordinate with internal teams to ensure that talent initiatives meet operational standards.
  • Coordinate with Talent Strategists on sales deliverables and assist with financial reporting.
  • Oversee selected activations with external talent to meet partner goals and align with Team Liquid’s brand, customizing performance tracking as needed.
  • Serve as the primary contact between talent and Team Liquid staff at in-person events and assist with production when needed.

What You'll Need:

  • 3-5+ years in influencer marketing, talent management, or a related field, with a strong background in managing creator partnerships, meeting revenue goals, and running campaigns.
  • Experience in onboarding and training talent on brand standards, compliance, and tracking tools.
  • Proficiency in reviewing data to provide insights that improve campaign results.
  • Excellent communication skills for working with talent and coordinating with cross-functional teams.
  • Ability and willingness to travel up to 20%, domestically and internationally.
  • Genuine interest in gaining deeper insights into the gaming and esports space.

You'll Earn Bonus Points If You Have:

  • A record of establishing partnerships that meet or exceed revenue targets.
  • Background in brand marketing or content strategy within an agency or corporate setting.
  • Experience managing contracts, budgets, and financial aspects of partnerships.

Benefits:

The salary range for CA is: $69,000.00 - $75,000.00 + Bonus Opportunities

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law.

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About The Company

To forge a global fandom that celebrates creativity, mastery, and kindness. We aim to be the team, the platform, and the fandom that defines — and redefines — competitive gaming. We are a champion for the passionate. We help to bring the esports dream to life by nurturing talent from all across the world. We have a vision of a kinder, more respectful world where anyone can feel comfortable being their own self. We envision a fandom that proves such a world is possible.

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