Integrated Marketing Manager, Events & Activations

14 Hours ago • 6 Years + • Events • $109,200 PA - $136,500 PA

Job Summary

Job Description

DraftKings is seeking an Integrated Marketing Manager focused on Sponsored Events & Activations to lead the strategy, planning, and execution of high-impact brand experiences. This role involves managing partner-sponsored events, including logistics, production, and vendor coordination, ensuring alignment with brand standards and partner expectations. The manager will serve as the primary contact for brand partners, drive event research, collaborate with creative teams for experiential concepts, and develop invitation strategies. Post-event analysis and sales enablement material maintenance are also key responsibilities. The ideal candidate will have at least 6 years of experience in event marketing or integrated marketing, with strong organizational and communication skills, and the ability to manage multiple stakeholders in a fast-paced environment.
Must have:
  • At least 6 years of experience in event marketing or integrated marketing
  • Proficiency in Microsoft Office and Google Workspace
  • Ability to balance creative ideation with precise execution
  • Experience presenting to clients and internal teams
  • Strong communication and relationship management skills
  • Collaborative and strategic mindset
  • Exceptional organizational skills and ability to manage deadlines
Good to have:
  • Focus on sponsorships or brand partnerships
  • Experience in experiential activations
Perks:
  • Bonus
  • Equity
  • Benefits

Job Details

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

As an Integrated Marketing Manager focused on Sponsored Events & Activations, you’ll play a key role in delivering unforgettable, high-impact brand experiences that showcase DraftKings and its partners. You’ll lead the strategy, planning, and execution of sponsored events and branded activations that drive visibility, engagement, and measurable value. This is an ideal opportunity for a creative and operationally-minded professional who thrives in a collaborative environment and enjoys bringing brand stories to life through live experiences.


What you’ll do as an Integrated Marketing Manager

  • Lead planning and on-site execution for partner-sponsored events, managing logistics, production timelines, and vendor coordination to ensure every activation reflects DraftKings’ brand standards and partner expectations.

  • Serve as the primary point of contact for brand partners—building trusted relationships, managing feedback loops, and aligning activation plans with strategic goals.

  • Drive strategic event research, location scouting, and venue evaluation based on partner needs, audience fit, market opportunity, and capacity.

  • Collaborate with internal creative teams and external vendors to translate partner objectives into compelling visual and experiential concepts.

  • Develop and execute targeted invitation and RSVP strategies that enhance guest engagement and event impact.

  • Deliver insightful post-event recaps that highlight performance metrics, partner feedback, media coverage, and key learnings.

  • Maintain and optimize sales enablement materials and recap collateral to support sponsorship packaging and future partnership development.
     

What you'll bring

  • At least 6 years of experience in event marketing, experiential activations, or integrated marketing, ideally with a focus on sponsorships or brand partnerships.

  • Proficiency in tools such as Microsoft Office and Google Workspace.

  • A proven ability to balance creative ideation with precise execution across multiple stakeholders and workstreams.

  • Experience presenting to clients and internal teams, with strong communication and relationship management skills.

  • A collaborative and strategic mindset with the ability to align cross-functional teams toward shared outcomes.

  • Exceptional organizational skills and the ability to manage multiple deadlines in a fast-paced environment.

#LI-AW1

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

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About The Company

DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming company. It’s simple, at DraftKings, we believe life’s more fun with skin in the game. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. Headquartered in Boston, with offices around the globe, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do, and think you will too.

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