Lead, act as a role model, mentor, and encourage customer engagement. Use Apple product and services expertise to drive customer engagement and sales, while building customer loyalty. Organize people and the sales floor workflow, including managing relevant communication to team members and leadership to optimize the customer experience. Make sure that sales strategy is effectively communicated to the team in a timely manner and executed in partnership with the leadership team. Energize, inform, and align team members on store performance goals, priorities, and communication. Attend to time-sensitive team member feedback, questions, and concerns, and escalate issues to Store Leadership as appropriate. Address operational needs of the store, such as opening and closing procedures, cash management, and overrides. Perform other tasks as needed, including but not limited to providing customer service and support in other areas of the store. Contribute to an inclusive environment by respecting each other’s differences and having the curiosity to learn. Demonstrate Apple’s values of inclusion and diversity in daily activities.