As a Lead, you will be responsible for acting as a role model, mentor, and encouraging customer engagement. You will leverage your expertise in Apple products and services to drive sales and build customer loyalty. Your duties include organizing the sales floor workflow, managing communication with team members and leadership to optimize the customer experience. You will ensure sales strategies are effectively communicated and executed, energizing and informing the team about store performance goals. You will also address operational needs and provide customer service and support, contributing to an inclusive environment.