Lead, Consumer Insights

2 Weeks ago • 3 Years + • $103,622 PA - $164,068 PA

Job Summary

Job Description

The Lead, Consumer Insights role involves gathering, analyzing, and interpreting data to provide actionable insights for marketing campaigns. Responsibilities include data collection, analysis, trendspotting, insight generation, reporting, and stakeholder collaboration. The role requires translating complex data into clear recommendations to inform creative strategy, audience targeting, and media planning. This position is based onsite in New York City and requires some travel.
Must have:
  • 3+ years of experience in market research or related field
  • Experience in both quantitative and qualitative market research
  • Excellent written and verbal communication skills
  • Expert Microsoft Suite skills with a focus on PowerBI, Excel, & PowerPoint
Good to have:
  • Master’s degree is a plus
Perks:
  • Competitive salary and RSU grant (where applicable)
  • High-quality medical, dental, and vision insurance
  • 401(k) company match
  • Generous vacation, sick, and holiday time
  • Substantial maternity and paternity leave
  • Flexible working hours
  • Wellness stipend
  • Free lunch daily
  • Pet-friendly work environment and robust pet insurance policy
  • LinkedIn Learning on demand
  • Employee Assistance Program (EAP)

Job Details

About Us  

InMobi is the leading provider of content, monetization, and marketing technologies that fuel growth for industries around the world. Our end-to-end advertising software platform, connected content, and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses everywhere.

InMobi Advertising is an end-to-end advertising platform that helps advertisers drive real connections with consumers. We drive customer growth by helping businesses understand, engage, and acquire consumers effectively through data-driven media solutions. Learn more at advertising.inmobi.com.

Glance is a consumer technology company that operates disruptive digital platforms, including Glance, Roposo, and Nostra. Glance’s smart lockscreen and TV experience inspires consumers to make the most of every moment by surfing relevant content without the need for searching and downloading apps. Glance is currently available on over 450 million smartphones and televisions worldwide. Learn more at glance.com.

Born in India, InMobi maintains a large presence in Bangalore and San Mateo, CA, and has operations in New York, Singapore, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London, and Dubai. To learn more, visit inmobi.com.    


Overview of the role

The Lead, Consumer Insights role is responsible for gathering, analyzing, and interpreting data to provide actionable insights that inform creative strategy, audience targeting, and media planning for marketing campaigns. This role requires a combination of analytical skills, strategic thinking, and strong communication abilities to translate complex data into clear, actionable recommendations for various stakeholders. Overall, the Insights team uses data-driven insights and information to understand consumer preferences, market trends, and competitive intelligence, supporting brands across the lifecycle of campaigns.

*This role is onsite in our New York City office and requires some travel to clients.


The impact you’ll make 

  • Data Collection & Analysis: Collect, organize, and analyze both qualitative and quantitative data from a variety of internal and external sources (e.g., surveys, market research, campaign data, sales data, consumer demographics, and behavior). 
  • Trendspotting: Identify key trends, patterns, and consumer behaviors that influence business performance and competitive positioning. 
  • Insight Generation: Translate data findings into clear, actionable insights that inform creative strategy, audience targeting, and media planning for marketing campaigns 
  • Reporting & Presentation: Create and present insights presentations to clients and internal stakeholders with collaboration from other teams to form a comprehensive strategy. 
  • Stakeholder Collaboration: Work closely with internal teams such as Sales, CSM, Agency Development, Client Development, PMM, etc., to provide consumer insights for both pre- and post-sale efforts.  
  • Market Research: Conduct market research and competitive analysis to inform strategic decisions and stay ahead of industry trends.  
  • Data Interpretation & Storytelling: Use storytelling techniques to communicate complex data insights in an engaging and easily digestible format for both technical and non-technical audiences. 

The experience we need 

  • 3+ years of experience in a market research agency, ad tech/mar tech company, or an internal brand team’s consumer insight/market research department
  • Extensive experience in both quantitative and qualitative market research 
  • Excellent written and verbal communication skills, with the ability to present findings clearly and concisely. 
  • Ability to integrate, simplify, and develop insights from multiple data sources, including 0P, 1P, 2P, and 3P 
  • Strong verbal and written communication skills.
  • Working under pressure, in a fast-paced and challenging environment keeps you energized 
  • Expert Microsoft Suite skills with a focus on PowerBI, Excel, & PowerPoint
  • A bachelor’s degree in Business, Marketing, Statistics, Data Science, or a related field is required. A Master’s degree is a plus. 

What we build…

At InMobi, we’re building products that are redefining industries. Our ecosystem spans: 

  • InMobi Advertising – Powering data-driven mobile marketing for the world’s leading brands
  • Glance – A revolutionary Gen AI-powered lockscreen & TV content platform transforming how millions discover and engage with content.
  • 1Weather – One of the world’s leading weather platforms, delivering precise, reliable, and real-time weather forecasts

With deep expertise in AI, mobile, consumer technology, and digital innovation, we are home to some of the brightest minds in the industry. 

What sets us apart?

Not just what we build. How we build it. At InMobi, we balance our hunger for cutting-edge tech with a deep focus on our people - their growth, well-being, and potential.


At InMobi, you’ll be surrounded by people who…

  • Think big and act fast: We’re entrepreneurial, thrive in ambiguity, and love solving high-impact problems
  • Are passionate, fanatically driven, and take immense pride in their work: We care deeply about the impact we create and continuously push our potential
  • Own their outcomes: We take responsibility, make bold decisions, and execute with confidence
  • Embrace freedom with accountability: We value autonomy and understand that trust comes with responsibility
  • Believe in lifelong learning: We welcome feedback, challenge ourselves to grow, and aren’t afraid to take smart risks

The base salary (fixed) pay range for this role would range from $103,622 - $164,068 USD (min to max of base salary pay). This salary range is applicable to our offices located in California and New York*.

*Our ranges may vary based on the final location and region of the role in accordance with the geographical differentiation in pay scales in the country.

In addition to cash compensation, based on the position, an InMobian can receive equity in the form of a stock grant known as Restricted Stock Units (RSUs). To encourage a spirit of shared ownership, we believe that our employees should have the ability to own a part of the organization. Furthermore, as you contribute to the growth of the company, additional stock may be issued in recognition of your contribution over time.

A quick snapshot of our benefits:

  • Competitive salary and RSU grant (where applicable)     
  • High-quality medical, dental, and vision insurance (including company-matched HSA)    
  • 401(k) company match 
  • Generous combination of vacation time, sick days, special occasion time, and company-wide holidays  
  • Substantial maternity and paternity leave benefits and compassionate work environment 
  • Flexible working hours to suit everyone 
  • Wellness stipend for a healthier you!    
  • Free lunch provided in our offices daily  
  • Pet-friendly work environment and robust pet insurance policy - because we love our animals! 
  • LinkedIn Learning on demand for personal and professional development
  • Employee Assistance Program (EAP)

If this sounds like the kind of team, role, values, benefits, and challenges that excite you, we’d love to hear from you. Go for it!


InMobi provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type.  All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom – guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!

Similar Jobs

Tencent - Data Science Intern (ML/AI)

Tencent

Amsterdam, North Holland, Netherlands (On-Site)
1 Month ago
Canonical - Software Engineer - Python - Container Images

Canonical

(Remote)
1 Week ago
Zynga - Analytics Manager - Marketing Analytics

Zynga

Austin, Texas, United States (On-Site)
2 Weeks ago
IManage - Senior AI Software Engineer

IManage

Chicago, Illinois, United States (Hybrid)
2 Months ago
Apple - iOS Software Engineer

Apple

San Diego, California, United States (On-Site)
2 Days ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Canonical - Product Manager - Anbox

Canonical

(Remote)
1 Week ago
GoMotive - Group Product Manager, Safety/AI

GoMotive

India (Remote)
1 Month ago
Canonical - Manager, Product Manager

Canonical

(Remote)
1 Week ago
Ethos Life - Frontend Engineer

Ethos Life

Bengaluru, Karnataka, India (On-Site)
2 Weeks ago
Bungie - Contract Senior Analyst - Destiny

Bungie

(Hybrid)
1 Month ago
Definitive Healthcare - Data Scientist/Sr. Data Scientist-Data Science-AA&I

Definitive Healthcare

Bengaluru, Karnataka, India (On-Site)
5 Months ago
Highspot - Sr. Backend Software Engineer, Machine Learning

Highspot

Vancouver, British Columbia, Canada (Hybrid)
1 Week ago
Visa - Lead Data Science

Visa

Almaty, Almaty Region, Kazakhstan (Hybrid)
3 Months ago
Obviously A - Startup Generalist (Ex-Founders)

Obviously A

San Francisco, California, United States (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in New York, United States

InfoStretch Corporation - Business Analyst 4

InfoStretch Corporation

Lansing, Michigan, United States (On-Site)
1 Week ago
On Location - Design Director

On Location

Los Angeles, California, United States (Hybrid)
1 Month ago
Epoch Games - 3D Game Animator

Epoch Games

North Carolina, United States (Remote)
1 Month ago
Apple - Growth Accounts - Client Strategist

Apple

Austin, Texas, United States (On-Site)
1 Week ago
sagecor - Systems Engineer 2

sagecor

Annapolis Junction, Maryland, United States (On-Site)
4 Weeks ago
The Walt Disney Company - Science Fellow - Animal Behavior

The Walt Disney Company

Lake Buena Vista, Florida, United States (On-Site)
2 Weeks ago
Kavalirio - EH&S Engineer

Kavalirio

Toney, Alabama, United States (On-Site)
2 Weeks ago
Next Level Business Services - Network Architecture and Operations

Next Level Business Services

Philadelphia, Pennsylvania, United States (On-Site)
6 Months ago
Greenworks Sunrise Global Marketing - Service & Rework Technician

Greenworks Sunrise Global Marketing

Spanish Springs, Nevada, United States (On-Site)
1 Week ago
FORTUNE - Business Development Sales Representative

FORTUNE

Chicago, Illinois, United States (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

InMobi is the most powerful mobile advertising platform. We have redefined advertising in a world of multiple screens and devices. We enable businesses and consumers to make smarter everyday decisions. With offices on five continents, InMobi provides advertisers, publishers and app developers with a global solution for advertising. Currently, we provide over 1.5 billion mobile users with relevant advertisements and content. We display 8 billion ads on a daily basis, which is more than the overall population of the globe!

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Berlin, Berlin, Germany (Hybrid)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

New York, United States (On-Site)

Bengaluru, Karnataka, India (On-Site)

New York, New York, United States (On-Site)

View All Jobs

Get notified when new jobs are added by In mobi

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug