Lead - Growth

Who are we and What do we do?

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.

What’s the InMobi family like?

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership and are results-focused. We invite you to free yourself, dream big and chase your passion.

What do we promise?

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.

About 1Weather:

 1Weather is a leading weather app dedicated to delivering hyperlocal and accurate weather insights to millions of users globally. Our mission is to empower individuals with timely weather information through innovation and user-friendly technology. With a strong focus on location-based insights and community engagement, we’re looking for a Growth Lead to help scale our user base and drive meaningful impact.

Role Overview:

As the Growth Lead, you will spearhead efforts to expand 1Weather’s user base, improve retention, and maximize user engagement. This role combines strategy, data-driven decision-making, and hands-on execution to achieve ambitious growth targets. You will work closely with product, marketing, content and engineering teams to unlock growth opportunities and ensure 1Weather remains a leader in the competitive weather app space.

Key Responsibilities:

1. Growth Strategy:
   1. Develop and execute a comprehensive growth strategy to drive user acquisition, activation & retention
   2. Identify new market opportunities and create plans to penetrate them effectively.
2. User Acquisition:
   1. Design and manage data-driven campaigns across multiple channels (organic, paid, partnerships).
   2. Optimize app store presence to improve visibility and conversion rates (ASO).
   3. Test and scale innovative acquisition tactics leveraging location-based services and community involvement.
3. Retention & Engagement:
   1. Build personalized user engagement strategies leveraging 1Weather’s unique features like location chips and hyperlocal insights.
   2. Partner with product and UX teams to create features that drive habit formation and user stickiness.
   3. Implement push notifications, and in-app campaigns to keep users engaged.
4. Data & Analytics:
   1. Set and monitor KPIs to measure the success of growth initiatives.
   2. Use analytics tools to understand user behavior and identify areas for improvement.
   3. Conduct A/B testing to optimize campaigns, features, and user flows.
5. Cross-functional Collaboration:
   1. Work with product managers, designers, and engineers to prioritize growth-focused product changes.
   2. Collaborate with the marketing team on brand messaging and creative campaigns.
   3. Partner with sales and customer success teams to align on growth-driven objectives.
6. Leadership:
   1. Mentor and guide team members focused on growth initiatives.
   2. Advocate for a growth-oriented mindset across the organization.

Qualifications:

• Experience: 5+ years in growth, marketing, or product roles, preferably in a tech-driven or mobile-first company.
• Skills:
  • Proven track record in scaling user bases for apps or digital platforms.
  • Expertise in push notifications, in-app campaigns
  • Expertise in paid acquisition channels (Google Ads, Meta, programmatic, etc.) and organic growth (SEO, ASO).
  • Strong analytical mindset; proficiency with tools like Google Analytics, Mixpanel, or similar.
  • Deep understanding of growth loops, funnel optimization, and retention metrics.
• Behavioral:
  • Entrepreneurial mindset with a bias for action.
  • Excellent communication and collaboration skills.
  • Ability to thrive in a fast-paced, results-oriented environment.

What We Offer:

• Competitive salary and equity options.
• Flexible working environment.
• Opportunity to work with a talented, mission-driven team.
• Resources for professional growth and career advancement.
• A chance to shape the future of weather technology and impact millions of lives daily.