Licensing Manager

29 Minutes ago • All levels
Marketing

Job Description

The Licensing Manager at SEGA Europe Ltd will manage regional outbound licensing of SEGA’s IPs, including Sonic the Hedgehog, focusing on Softlines Portfolio categories like Apparel, Accessories, and Home. This role is crucial for shaping licensing strategy, planning, and executing aggressive commercial targets, driving revenue growth, and managing licensee accounts and marketing strategies.
Good To Have:
  • Degree educated and/or equivalent working experience
Must Have:
  • Drive and deliver assigned category revenues growth to support the SEGA Europe annual business plan
  • Manage related categories inclusive of licensees account management, analysing performance and marketing strategy for product sell-in and sell-through
  • Identify, pitch and secure new licensing opportunities across multiple categories
  • Develop and execute on detailed category plans, directly and/or in partnership with licensing agents
  • Manage quarterly forecast submissions & reviews against budget goals
  • Oversee licensing contracts, negotiate key business terms with licensees and work closely with legal team to finalize contracts
  • Develop a strong network across the business, liaise & collaborate with internal SEGA stakeholders
  • Significant experience in a related role, with previous experience in Softlines or Retail
  • Excellent presentation and written communication skills
  • Strong negotiation skills with a thorough understanding of contract terms
  • Highly organized, detail-oriented, and capable of managing multiple projects
  • Strong MS Office skills including Excel and PowerPoint
Perks:
  • Inclusive and equitable work environment
  • Support for diversity and belonging
  • Opportunities for involvement and support
  • Staff-led inclusion and wellbeing groups (DEN, RISE, Women at SEGA, PRIDE, SEGA Minds, Momiji, VIBE)

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Description

Position at SEGA European Head Office

The Licensing Manager will manage the regional outbound licensing of SEGA’s IPs, including Sonic the Hedgehog, for a selection category within the Softlines Portfolio (Apparel, Accessories, Home & other relevant consumer product categories). This is a key role within the licensing team that hold responsibility for helping to shape the licensing strategy for a major global entertainment business and is tasked with planning and executing on aggressive commercial targets.

Key Responsibilities

  • Drive and deliver assigned category revenues growth to support the SEGA Europe annual business plan
  • Manage the related categories inclusive of licensees account management, analysing performance and marketing strategy for product sell-in and sell-through.
  • Identify, pitch and secure new licensing opportunities across multiple categories
  • Develop and execute on detailed category plans, directly and/or in partnership with licensing agents
  • Manage quarterly forecast submissions & reviews against budget goals
  • Oversee licensing contracts, negotiate key business terms with licensees and work closely with legal team to finalize contracts.
  • Develop a strong network across the business, liaise & collaborate with internal SEGA stakeholders including Marketing, Retail, Product Development, Finance, Legal, SEGA international offices etc…

Knowledge, Skills and Experience

Essential

  • Significant experience in a related role, with previous experience in Softlines or Retail.
  • Communication Skills: excellent presentation and written communication skills; relationship-building and interpersonal skills.
  • Strong negotiation skills with a thorough understanding of contract terms.
  • Highly organized, detail-oriented, and capable of managing multiple projects
  • Ability to travel as needed for stakeholder/partner meetings, trade shows, and events.
  • Technical skills: Strong MS Office including excel spreadsheets, and PowerPoint

Desirable

  • Degree educated and/or equivalent working experience.

This job description is an accurate reflection of the duties and responsibilities of the post as at the time of writing but will be changed from time to time as the job is a career development job which will be adjusted according to the progress of the job holder. It does not form part of the contract of employment.

Our Commitment to Equity, Diversity, Inclusion & Belonging:

At SEGA, we celebrate diversity and believe in a diverse, inclusive, and equitable world in which everyone feels valued and respected regardless of what they look like or where they come from. Whether you’re a prospective employee or a full-time member of staff, we want you to feel involved and supported in all aspects of our work and to have amazing opportunities during your time with us regardless of your background. We welcome people regardless of age, race, ethnicity, disability, gender identity and expression, sexual orientation, neurotype, socioeconomic background, and whether you’re pregnant or on family leave.

SEGA is a place where staff have a voice which is integral to our success as a business. Our inclusive, passionate people are empowered to educate, inform, and build awareness through our inclusion and wellbeing staff led values groups which include DEN (Disability Employee Network), RISE (Reinforcing Inclusion through Solidarity and Equality), Women at SEGA, PRIDE, SEGA Minds (group supporting mental health), Momiji (group that celebrates our Japanese heritage, language, and culture) and VIBE (our social and engagement committee).

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