Lifecycle Manager

About AlphaSense:

The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content.

The acquisition of Tegus by AlphaSense in 2024 advances our shared mission to empower professionals to make smarter decisions through AI-driven market intelligence. Together, AlphaSense and Tegus will accelerate growth, innovation, and content expansion, with complementary product and content capabilities that enable users to unearth even more comprehensive insights from thousands of content sets. Our platform is trusted by over 6,000 enterprise customers, including a majority of the S&P 500. Founded in 2011, AlphaSense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us!

About the Team:

AlphaSense is a market intelligence platform that helps leading institutional investors, corporations, and consultancies make better decisions. We are looking for a highly motivated and detail-oriented individual to join our growing team.

About the Role:

We're seeking an individual with experience in lifecycle journey mapping and marketing strategies, strong writing skills, stakeholder management, and an an analytical mindset. You will play a pivotal role in executing strategies that enhance customer activation, adoption, and retention through lifecycle marketing. This position involves collaborating cross-functionally and requires a deep understanding of and experience with customer journey mapping, segmentation, personalization, email marketing, and digital reporting and analytics. You will also be a technologist with a strong understanding of data workflows and marketing tech stacks.

Who You Are:

• Minimum of 5+ years of experience in customer marketing with a demonstrated track record of successfully planning and executing trial nurtures in the B2B SaaS industry.
• Experience in conducting customer journey mapping initiatives in partnership with customer success, sales, marketing, and product teams.
• Experience in marketing automation strategies, including email drip and data-driven trigger campaigns, audience segmentation, personalization, A/B testing, and optimizing email deliverability.
• Experience with marketing automation platforms (e.g., Marketo, Outreach), chat and in-product systems (e.g. Chameleon and Qualified), CRM systems (e.g., Salesforce), and Customer Success systems (e.g., Catalyst).
• Strong data analytics skills, enabling you to extract insights from customer data and assess program ROI to inform lifecycle marketing decisions. Familiarity with Tableau is preferred.
• Ability to collaborate closely with product management teams to understand product roadmaps, features, and updates to support feature awareness programming and coordinate with lifecycle leads to integrate in always on-strategy Excellent project management skills.
• Excellent verbal and written communication skills, with strong stakeholder management and the ability to collaborate effectively across digitally distributed teams.
• Passion for results, measurement, and optimization to continuously drive ROI.
• Collaborative team player, willing to go the extra mile to help other team members excel.
• Experienced in lifecycle journey mapping and marketing strategies, strong writing skills, stakeholder management, and an analytical mindset.
• Technologist with a strong understanding of data workflows and marketing tech stacks.

What You’ll Do:

• Manage special nurtures like Trial conversion nurtures and programs like our MBA student trial and Enterprise Journey Programs
• Curate and distribute customer-facing newsletters.
• Coordinate with stage owners to incorporate key messaging in lifecycle campaigns and programs to engage customers across lifecycle stages, including targeted email marketing campaigns, automation workflows, and multi-channel customer engagement programs.
• Cultivate a deep understanding of customer needs, inspiring them to extract maximum value from AlphaSense products to achieve their goals.
• Copywrite customer-centric post-sale communications inclusive of triggered emails, web personalization, and other multi-channel tactics.
• Monitor and build reporting of key lifecycle metrics to facilitate ongoing campaigns, programs, and optimization, including trial conversion, product engagement, adoption, and retention rates.
• Utilize data and analytics to effectively segment and target customers, optimizing communication strategies across different stages of the customer journey.
• Regularly evaluate and report on the effectiveness of lifecycle marketing initiatives using key performance indicators and data-driven insights for continuous improvement.
• Ensure all lifecycle marketing activities adhere to AlphaSense’s brand voice, legal requirements, and industry best practices.

For base compensation, we set standard ranges for all roles based on function and level benchmarked against similar stage growth companies and internal comparables. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors including candidate experience/expertise and may vary from the amounts listed below.

You may also be offered equity, and a generous benefits program.