Live- Sr. Category Manager- Case Breaks

About The Team and Role

eBay Live is a new way to sell on eBay, where sellers and buyers interact live on video. eBay sellers build buyer trust, expand their customer base, and grow repeat business through consistent and engaging live streams on eBay Live.

We are looking for a strong leader to lead our trading cards case breaks business on eBay Live. Live Category Managers own the P&L for their live commerce categories, driving GMV by spearheading seller acquisition, development, and a pipeline of innovative live events. Apply strategic business knowledge with a creative approach to innovate content and establish standard methodologies.

Visit https://www.ebay.com/ebaylive/ to sample past events and to see what’s coming up next!

What you will do:

Category Growth & P&L Management:

• Deliver GMV targets through strategic category plans, continuously refined by learnings from new content and format trials.

Seller Ecosystem & Success:

• Recruit, onboard, and cultivate a portfolio of high-potential live sellers, brands, and creators.

• Coach sellers on all aspects of live selling: from assortment and developing innovative run-of-show/format ideas to on-camera performance, live audience engagement, and using analytics for growth.

Live Content & Programming Innovation:

• Develop a pipeline of engaging live events, fostering creative show concepts and encouraging sellers to test new, interactive "shoppertainment" formats.

• Drive an editorial standard to elevate content quality and viewer experience.

Performance Analysis & Best Practice Development:

• Track category performance and analyze outcomes from pilot programs and new format trials to identify key growth drivers.

• Actively contribute to defining meaningful KPIs and scalable best practices for the evolving live commerce landscape.

Cross-Functional Collaboration & Operations:

• Partner with internal teams (marketing, product, operations) to champion seller needs, share insights, and drive platform success.

• Lead category-specific budgets and operational aspects efficiently.

What You Will Bring:

• Breaks specific experience, whether professional experience, a side business, or deep personal passion

• A point of view on what eBay Live needs to do to win in this market

• Excellent analytical skills; you must be able to pull insights from data with facility, create and test hypotheses and read out your results and generally put together qualitative and quantitative data to drive forward a learning agenda

• The hunger to work in a very fast paced startup environment with rapid iteration and flexibility to work extended hours if needed

• The creativity required to work around product gaps to grow this business