Manager, Catalog Creator Pop/Rock

The Manager, Catalog Creator – Pop/Rock at Universal Music Group supports creator, influencer, and content marketing for Interscope’s Pop/Rock catalog artists. This role involves executing creator and influencer strategies for legacy eras, anniversaries, and archival moments, ensuring content reflects artist legacies and engages both long-standing and new fans globally. Key responsibilities include campaign development, creator sourcing, performance tracking, and cross-functional collaboration with various label teams to support artist branding and catalog positioning.

Must Have

• Lead day-to-day execution of creator and influencer marketing for Pop/Rock catalog campaigns.
• Identify creators across platforms whose content aligns with Pop/Rock storytelling, nostalgia, and performance-driven creative.
• Recommend creators suited for key territories when projects require international amplification.
• Support strategy across anniversaries, reissues, remasters, box sets, and heritage moments.
• Manage creator sourcing, outreach, briefing, deliverables, and communication.
• Track creator output across social platforms and compile performance insights.
• Maintain clear communication between creators, internal teams, artist partners, and estates.
• Activate around key release moments, cultural cycles, and platform trends related to Pop/Rock catalog.
• Use platform analytics and cultural trends to identify creators that feel organic to each campaign.
• Assess creator performance and identify opportunities to scale or optimize.
• Consider cross-market insights to enhance campaign reach where relevant.
• Collaborate with Catalog and Core label teams such as Marketing, Digital, Creative, A&R Research, Production, and Revenue.
• Support the use of IGA’s broader creator/content network across Pop/Rock catalog initiatives.
• Ensure creator content supports the artist’s brand, campaign narrative, and catalog positioning.

Perks & Benefits

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How We LEAD

The Manager, Catalog Creator – Pop/Rock supports creator, influencer, and content marketing initiatives across Interscope’s iconic Pop/Rock catalog artists. This role helps bring legacy eras, anniversaries, archival moments, and genre-defining stories to life through strategic creator collaborations.

Partnering with Digital Marketing leadership and cross-functional teams, the Manager ensures all creator content reflects each artist’s legacy while engaging both long-standing fans and new audiences. A general awareness of how catalog resonates globally is helpful, ensuring creator strategies can translate well across markets when needed.

How You’ll CREATE

Creator, Influencer & Content Strategy

• Lead day-to-day execution of creator and influencer marketing for Pop/Rock catalog campaigns.
• Identify creators across platforms whose content aligns with Pop/Rock storytelling, nostalgia, and performance-driven creative.
• Recommend creators suited for key territories when projects require international amplification.
• Support strategy across anniversaries, reissues, remasters, box sets, and heritage moments.

Campaign Development & Execution

• Manage creator sourcing, outreach, briefing, deliverables, and communication.
• Track creator output across social platforms and compile performance insights.
• Maintain clear communication between creators, internal teams, artist partners, and estates.
• Activate around key release moments, cultural cycles, and platform trends related to Pop/Rock catalog.

Insights, Data & Optimization

• Use platform analytics and cultural trends to identify creators that feel organic to each campaign.
• Assess creator performance and identify opportunities to scale or optimize.
• Consider cross-market insights to enhance campaign reach where relevant.

Cross-Functional Collaboration

• Collaborate with Catalog and Core label teams such as Marketing, Digital, Creative, A&R Research, Production, and Revenue.
• Support the use of IGA’s broader creator/content network across Pop/Rock catalog initiatives.
• Ensure creator content supports the artist’s brand, campaign narrative, and catalog positioning.

Bring Your VIBE

• 3+ years of creator/influencer marketing experience within Pop/Rock, digital media, or adjacent spaces.
• Understanding of Pop/Rock culture, nostalgia audiences, digital creator ecosystems, and fan behavior.
• Comfortable managing relationships with creators, artist teams, and internal partners.
• Highly organized and proactive, able to manage multiple catalog campaigns simultaneously.
• Strategic thinker who understands the role of paid vs. organic creator programs.
• Interest in Pop/Rock music history and how legacy content connects with global audiences.

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.