Site Director

The Site Director for Bon Appétit/Epicurious is a senior editor responsible for the Content Team's operations across all platforms. This role involves top-editing content, lead-editing projects, and partnering with leadership to manage the editorial calendar and publication dates. The director will mentor junior staff, manage social media and catalog update teams, ensuring content aligns with strategy and meets high editorial standards. The ideal candidate is an exceptional people manager, solutions-oriented, efficient, and passionate about food and drink.

Must Have

• Serve as a chief senior editor, top-editing and lead-editing content
• Oversee and assist Content Team with commissioning, deadline management, editing, and CMS building
• Partner with editorial leadership to keep the editorial calendar on track
• Directly manage social media staff and ensure output aligns with content strategy
• Mentor junior Content Team members to improve editing and writing skills
• Manage lead editor for catalog updates to amplify brand value
• Write quick- and long-turn stories, newsletters
• Generate and contribute pitches, using data to identify coverage areas

Good to Have

• Experience with Adobe InCopy/K4 and newsletter-production platforms
• A passion for food and drink
• Comfort with and interest in appearing on video, audio, and at live events

Location:

New York, NY

Overview:

Bon Appétit/Epicurious’s Site Director is the central engine of the Content Team. They will serve as one of the chief senior editors on the staff across all platforms (digital, print, etc.), top editing much content in addition to lead editing several projects themselves. They will partner with editorial leadership and the operations team to ensure that our robust, digital-first editorial calendar stays on track with its intended publication dates, troubleshooting problems as they arise and making adjustments as necessary. In this capacity, they will mentor more junior members of the Content Team staff, helping them to level up their editing and writing skills with a focus on moving our storytelling efficiently while not compromising our high editorial standards. They will directly manage the day-to-day of the social media staff (including two social media managers and a social video producer), ensuring that their output is aligned with the overall content strategy and that it stays on schedule, again troubleshooting problems as they arise. They will also manage our lead editor in charge of catalog updates, partnering with them to build out a staff-and-freelancer-driven system for publishing regular content updates to further amplify the value proposition of our brand to prospective subscribers. The ideal candidate is an exceptional people manager, solutions-oriented, and a paragon of efficiency and simply keeping things running on time. A passion for food and drink is ideal.

The Site Director reports to the Executive Editor and is based in New York City.

Primary Responsibilities:

• Serve as one of the chief senior editors on the staff across all platforms (digital, print, etc.), top editing much content in addition to lead editing several projects.
• At a management level, oversee and assist the Content Team staff with all tasks central to publication, including commissioning; deadline management; line and top editing; liaising with stakeholders such as art/photo, research, copy, and more; building content in our CMS; and collaborating with the audience development and strategy team on distribution plans.
• Partner with editorial leadership and the operations team to ensure that the editorial calendar remains on track. Troubleshoot problems as they arise and make adjustments as necessary.
• Directly manage the day-to-day of the social media staff (including two social media managers and a social video producer), ensuring that their output is aligned with the overall content strategy and that it stays on schedule, again troubleshooting problems as they arise.
• Mentor more junior members of the Content Team staff, helping them to level up their editing and writing skills with a focus on moving our storytelling efficiently while not compromising our high editorial standards.
• Manage our lead editor in charge of catalog updates, partnering with them to build out a staff-and-freelancer-driven system for publishing regular content updates to further amplify the value proposition of our brand to prospective subscribers.
• Write as assigned, including quick- and long-turn stories, newsletters, and more.
• Serve as an ideas machine, bringing in and directly contributing several pitches per week; and using data and insights from our audience development and strategy team to identify promising areas of coverage that will meet brand KPIs.
• Appear on video, audio, and at live-event content extensions, as assigned.

Requirements:

• At least 5+ years experience leading and directly managing a digital-first editorial team, with demonstrated success in growing digital audiences and maintaining a robust content pipeline.
• Demonstrated mastery of cross-functional collaboration and stakeholder management.
• Highly organized, able to juggle multiple projects, detail-oriented, and passionate about the sacredness of deadlines (but also comfortable with adapting as needed).
• A crystal clear understanding of how to execute on a KPI-, subscriptions-driven editorial strategy.
• Familiarity and comfort using analytics tools such as Parse.ly, Google Analytics, and Looker.
• Expert-level editorial judgment, writing, and editing skills, with a keen sense for how to develop and maintain a brand voice that will differentiate BA/Epi from our competition.
• Deep proficiency with digital CMSs and editorial calendar management systems (e.g., Airtable, Asana, etc.). Experience with Adobe InCopy/K4 and newsletter-production platforms is a plus.
• Detailed knowledge of social channels including but not limited to Facebook, Twitter, Instagram, Pinterest, and TikTok.
• Deep proficiency with SEO/catalog update best practices.
• A passion for food and drink.
• Comfort with, and interest, in appearing on video, audio, and at live events.