Manager, Franchise Marketing (including Marvel)

6 Months ago • 5 Years + • Marketing

Job Summary

Job Description

The Manager, Franchise Marketing will be responsible for developing and executing Japan's franchise strategy for Marvel and other franchises, collaborating with the director. This includes market assessment, data analysis, marketing plan creation, and execution. The role involves sharing market intelligence and consumer insights with Lines of Business (LOBs), managing marketing budgets, and leading cross-functional teams. Responsibilities also encompass owned media strategy, global strategy localization, collaboration with US and APAC stakeholders, and active participation in the release planning of new theatrical and Disney+ releases. The ideal candidate will possess strong leadership, communication, and project management skills, along with proven experience in brand and product marketing within the entertainment industry.
Must have:
  • 5+ years brand/product marketing experience (digital marketing included)
  • Extensive entertainment industry knowledge
  • Business-level English proficiency
  • Strong analytical, strategic thinking, and project management skills
  • Excellent communication and stakeholder management
  • Leadership and initiative
Good to have:
  • Experience in a global company
  • Experience with Marvel or similar franchise

Job Details

Job Summary:

職務内容:

  • フランチャイズの市場評価とデータ分析により、ディレクターと共に日本のフランチャイズ戦略を立案、実行する(担当:マーベル、他)
  • 戦略に基づく、マーケティング施策立案、実行
  • 全体戦略に従い、市場情報、消費者インサイト、マーケティングカレンダーをLOBと共有し、戦略的意思決定を支援する
  • 戦略に基づくガイダンス、コンサルティングをLOBへ提供し、マーケティング施策をマネージする
  • 複数のLOBを対象としたタスクフォースやプロジェクトチームを運営し、フランチャイズ成長プランを実行する
  • Owned Media(ソーシャル、公式サイト)の戦略立案と実行、LOBと連携した投稿プランニング、運営管理
  • 担当フランチャイズのマーケティング予算管理
  • USの各ステークホルダー(エンタープライズ・フランチャイズ・マネジメント、各スタジオのフランチャイズ・マネジメント、など)と連携し、グローバル戦略をローカライズし、実行する(確認・承認取得)
  • 日本国内、APAC、USと連携し、ベストプラクティスおよびアップデートを共有する
  • USおよびAPACのステークホルダーの日本市場の理解を促す
  • コンテンツ・マーケティング(Integrated Marketing)の一員として、フランチャイズの視点から新作劇場作品、新作Disney+作品のリリース・プランニングに積極的に関与し、必要な役割を担う

必須条件:

  • 5年以上のブランドおよびプロダクトマーケティング領域での実務経験(デジタル・マーケティング含む)
  • エンターテイメントおよびその業界に関する豊富な知識
  • グローバル企業、もしくは同等のグローバル環境における英語での実務経験(ビジネスレベル)
  • PCスキル:Excel、Word、PowerPoint
  • 戦略的思考
  • プロジェクトマネジメント脳力、マルチタスク能力
  • リーダーシップ、イニシアティブ
  • コミュニケーション力、ステークホルダーマネジメント能力
  • ストーリーテリングのあるプレゼンテーション力

求められる人物像:

  • 協調性のあるチームプレーヤーで、国内外、社内外の関係者と有効な関係を構築できる方
  • 柔軟性・適応力の高い方
  • 前向きで、プラス思考の方
  • チャレンジ精神のある方
  • 好奇心があり、トレンドに敏感で、新しいことが好きな方
  • 異なる意見の立場を理解できる方

Similar Jobs

Brave Group (Language barrier) - TCG / Store Sales & CS Representative

Brave Group (Language barrier)

Japan (On-Site)
1 Month ago
easygo - Senior Associate - Family Office

easygo

Melbourne, Victoria, Australia (On-Site)
1 Month ago
Gojek - Budgeting & Planning Senior Associate

Gojek

Jakarta, Indonesia (On-Site)
1 Month ago
Steer Studios - Senior Growth Director

Steer Studios

Riyadh, Riyadh Province, Saudi Arabia (On-Site)
3 Months ago
CAE - Regulatory Administrator

CAE

Dallas, Texas, United States (On-Site)
3 Weeks ago
Applike - Senior Marketing Artist

Applike

Hamburg, Hamburg, Germany (Hybrid)
7 Months ago
Rockstar Games - Marketing Manager - Japan

Rockstar Games

Jihomoravský Kraj, Czechia (On-Site)
5 Months ago
Rockstar Games - Marketing Manager

Rockstar Games

Seoul, South Korea (On-Site)
1 Month ago
Oliver Agency - Social Marketing Manager

Oliver Agency

Seoul, South Korea (On-Site)
1 Month ago
Tide - Senior CRM Marketing Executive

Tide

Sofia, Sofia City Province, Bulgaria (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

CAE - Senior Market Analyst

CAE

Montreal, Quebec, Canada (On-Site)
1 Month ago
Ion - Data Scientist, Data Analyst

Ion

Pisa, Tuscany, Italy (Hybrid)
4 Years ago
Enphase Energy - Analyst - Returns and Rework

Enphase Energy

Bengaluru, Karnataka, India (On-Site)
12 Months ago
Paytm - Sales - Team Lead - Oil & Gas Adjacent

Paytm

Amritsar, Punjab, India (On-Site)
3 Months ago
Capgemini - UiPath Developer

Capgemini

Chennai, Tamil Nadu, India (On-Site)
3 Weeks ago
GameDuell - Senior Product Manager - Games

GameDuell

Berlin, Berlin, Germany (Hybrid)
3 Months ago
Capco - Senior Analyst in Projects

Capco

Rio De Janeiro, Brazil (Hybrid)
1 Month ago
Paytm - Team Lead - Sales - Offline Merchants QR

Paytm

Pala, Kerala, India (On-Site)
1 Month ago
Side - Production Assistant - Audio service

Side

Montreal, Quebec, Canada (On-Site)
1 Month ago
Tesla - Sales Leader - Park Royal (London)

Tesla

London, England, United Kingdom (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Minato City, Tokyo, Japan

Square enix Japan - HR Data Scientist

Square enix Japan

Shibuya, Tokyo, Japan (On-Site)
1 Month ago
Brave Group (Language barrier) - Video Editing Creator

Brave Group (Language barrier)

Japan (On-Site)
1 Year ago
Sony Interactive Entertainment - Technical Project Manager/Scrum Master, PSN Development

Sony Interactive Entertainment

Tokyo, Japan (On-Site)
3 Months ago
Virtuos - Game Design Director

Virtuos

Japan (On-Site)
3 Months ago
playphony games - Sound Programmer

playphony games

Tokyo, Japan (On-Site)
2 Months ago
Extreme Inc. - Casual Interview

Extreme Inc.

Tokyo, Japan (On-Site)
1 Month ago
Gree - Management Planning Manager (Strategic Planning/Promotion)

Gree

Tokyo, Tokyo, Japan (On-Site)
2 Months ago
London stock Exchange - Sales Specialist, Data & Feeds

London stock Exchange

Tokyo, Japan (On-Site)
1 Month ago
Brave Group (Language barrier) - Overseas Character Goods Sales Business Manager (China Region)

Brave Group (Language barrier)

Japan (On-Site)
2 Days ago
Crunchyroll - Senior IT Operations Technician

Crunchyroll

Tokyo, Japan (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Nexon - Consumer Marketing Manager, Lifestyle & Partnerships

Nexon

El Segundo, California, United States (Hybrid)
3 Weeks ago
Capgemini - Engagement Executive-Marketing Operations

Capgemini

Kolkata, West Bengal, India (On-Site)
1 Month ago
Wrike - Marketing Operations Program Coordinator

Wrike

Costa Rica (Hybrid)
1 Month ago
Notion - Strategic Sourcing Manager, GTM (Marketing, CX & Sales)

Notion

San Francisco, California, United States (On-Site)
1 Month ago
Pattern - Digital Advertising Strategist

Pattern

Pune, Maharashtra, India (On-Site)
3 Weeks ago
GoTo Group - Marketing Analytics Manager

GoTo Group

Jakarta, Indonesia (On-Site)
2 Weeks ago
Enphase Energy - Marketing Analyst

Enphase Energy

Bengaluru, Karnataka, India (On-Site)
1 Month ago
Wrike - Marketing Operations Program Coordinator

Wrike

Nicosia, Nicosia, Cyprus (Hybrid)
2 Months ago
Tencent - Domestic PC Game Publishing Marketing Manager

Tencent

Shenzhen, Guangdong Province, China (On-Site)
4 Months ago
Philips - Marketing and Sales Specialist Emergency Care IIG

Philips

Milan, Lombardy, Italy (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

Mumbai, Maharashtra, India (On-Site)

London, England, United Kingdom (Hybrid)

San Francisco, California, United States (On-Site)

Île-de-France, France (On-Site)

Glendale, California, United States (On-Site)

Glendale, California, United States (On-Site)

Glendale, California, United States (Remote)

Glendale, California, United States (Remote)

Burbank, California, United States (On-Site)

Papenburg, Lower Saxony, Germany (On-Site)

View All Jobs

Get notified when new jobs are added by The Walt Disney Company

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug