Manager, Marketing Operations (Global Focus)

Manager, Marketing Operations (Global Focus)

San Mateo, CA (Collab)/Remote

Role Summary:

The Manager, Marketing Operations (Global Focus) will report to the Director of Strategic Planning within the Global Marketing and Sales (GMSBO) division at PlayStation. This role will be responsible for driving operational excellence across global marketing initiatives, ensuring efficient processes, resource alignment, and adherence to strategic priorities. This role will partner closely with cross-functional teams, including Strategic Planning, Commercial Finance, and Corporate Planning, to deliver consistent and effective execution of marketing operations globally.

This is a global role with broad scope, supporting multiple product lines, including PS5 hardware, PS Plus, 1st party and 3rd party software, and the PlayStation Store. The successful candidate is a highly driven professional who has demonstrated experience partnering across organizations and thrives in a complex global matrix structure.

Key Responsibilities

• Refine and manage the end-to-end global marketing operations process, ensuring seamless integration with planning cycles (MRP, Annual Strategic Plan, Operating Plan, Quarterly Forecasts).
• Develop and document standard operating procedures to optimize global marketing workflows.
• Collaborate with stakeholders to identify areas of ambiguity in decision-making and provide solutions through RAPID-based role alignment and documentation.
• Develop templates and tools to collect, organize, and visually present product launch and campaign workflows and timelines, ensuring efficient tracking and communication of key milestones to stakeholders.
• Partner with the global marketing budget process, collaborating with Corporate Planning and Commercial Finance teams to communicate timelines as part of a holistic planning timeline, deliverables, and connection to strategic priorities.
• Provide input and recommend metrics to benchmark marketing allocations at the territory level.
• Commission analysis of global marketing performance metrics and key drivers to inform decision-making and prioritization.
• Support leadership by commissioning data-driven insights for quarterly forecasts and business reviews (e.g., PFBG MBR, Monthly Business Updates).
• Act as a key liaison between GMSBO and cross-functional teams, ensuring alignment on global marketing investments and strategies.
• Facilitate clear communication of strategic planning outputs and portfolio priorities to leadership and working teams.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 7+ years of experience in marketing operations, strategic planning, or a related role, ideally in a global organization.
• Exceptional communication and stakeholder management skills.
• Proficiency in tools such as Excel, PowerPoint, and enterprise reporting platforms (e.g., Tableau, Power BI).

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