Manager- Media Planning
Job Summary
Job Description
The Manager- Media Planning will be responsible for owning media planning and delivery for key accounts, managing day-to-day client servicing, and optimizing ongoing campaigns. This role involves coordinating between clients and internal teams, assisting in strategic campaign analysis, and presenting final plans. The manager will supervise and design media plans, drive business goals through brand and individual KPIs, and foster innovation in media solutions. Additionally, the role includes team development and conflict resolution.
Must have:
- Owning media planning and delivery for key account
- Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams
- Manage the day-to-day implementation, optimization, and performance of on-going campaigns
- Assist in strategic analysis of campaigns
- Manage day-to-day client interaction along with the final plan presentation to the client
- Owning brand and individual KPI’s to drive business goals
- Supervise and design media plans using appropriate media tools
- Create culture of innovation and have all contribute to creative media solutions
- Proactively provide inputs/ directions to client and be responsive for client needs
- Facilitate development of team members through on –the-job coaching and initiate developmental training
- Ensure smooth team functioning and timely resolution of team conflicts
Good to have:
- Developing Media Strategy
- Planning campaigns
- Implementing campaigns
- Executing campaigns
- Overall account management
- Suggesting digital innovations
- Brand strategy
- Campaign strategy
- Performance reviews
- Managing respective stakeholders
- Managing complex projects
- Ability to handle multiple projects at a time
- Setting and meeting deadlines
- Abreast with industry trends and innovations
- Driving thought leadership in business
- Media dashboard experience (Adwords, Dv360, Facebook)
- Analytical mindset
- Creative mindset
- Thorough understanding and management of media governance processes
- Inter-department relationships management
3 skills required
Job Details
Responsibilities
Key Responsibilities
- Owning up media planning and delivery for key account
- Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams
- Manage the day-to-day implementation, optimization, and performance of on-going campaigns. Assist in strategic analysis of campaigns
- Manage day-to-day client interaction along with the final plan presentation to the client
- Owning up brand and individual KPI’s to drive business goals
- To supervise and design media plans using appropriate media tools.
- To create culture of innovation and have all contribute to creative media solutions.
- To proactively provide inputs/ directions to client and be responsive for client needs
- Facilitate development of team members through on –the-job coaching and initiate developmental training.
- To ensure smooth team functioning and timely resolution of team conflicts
Qualifications
Experience Details
- 4-7 years’ experience in similar field
- Previous experience of working with a digital media agency
- Managed end to end Digital Media Planning campaigns
- Platform knowledge – Facebook, Google, Programmatic, Publishers
- Good vendor relations
- Should have managed a team of individual multi-functional individuals
Additional information
Job Related Skills
- Developing Media Strategy to achieve respective brand’s objectives
- Planning, implementing & execution of the campaigns
- Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders
- Manage complex projects with an ability to handle multiple projects at a time
- Set and meet deadlines for self as well as others
- Abreast with industry trends and innovations to drive thought leadership in business.
- Media dashboard experience – Adwords, Dv360, Facebook
- Analytically bent with Creative mindset
- Thorough understanding and management of media governance processes and inter department relationships
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About The Company
Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.
Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.
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